Liz Strauss at Successful Blog

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Ideas & Infographics: Is Social Media Ruining Our Minds?

Filed Under Marketing, Successful Blog, Trends | 6 Comments

by Mihaela Lica

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Social Networkers and Social Conversations Everywhere

Social media is going stronger than ever, Google + now seizing the forefront of all our frontal lobes, or at least resting on the minds of networkers everywhere online. The power of that so called “conversation” we all adopted as a fact of life though, does not come without a price. Along with the profound positive effects Facebook, Twitter, and g+ afford us, there appear to be some “less than positive” effects you may not be aware of.Scientists now believe social media may impact cognitive function and development negatively. From multitasking to other focus oriented skills, it appears a sort of transformative process is occurring – in short, our brains may be adjusting. The infographic courtesy Assisted Living Today below is demonstrative of this theory. You may want to investigate this.

[Click the image to see the isolated infograph and again to see it full size.]

Let’s Move Some Ideas at a Human Pace

As you can see, How Social Media is Ruining Our Minds opens up a bit of a can of worms where knowing what’s good for you on the web goes.

What?

Did we all assume pecking away at our keyboards, smacking those barriers with a slingshot and Angry Birds, endless hours of looking at crazy or not so crazy video would have no effect? The bigger question is, “Just how rewired have you become?” Our attention spans have become so short (perhaps) that soon a friend will have to get even the most “fuzzy” feelings across in microseconds. I don’t know about you, but I like my kindness and consideration delivered at a leisurely pace. That goes for absorbing other wonderful things on and off the web. Of course, those pesky “scientists” don’t know everything yet. Let’s hope so anyway.

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Author’s Bio:

Mihaela “Mig” Lica founded Pamil Visions in 2005 where she uses her hard won journalistic, SEO and public relations skills toward helping small companies navigate the digital realm with influence and success.

You can find Mig on Twitter as @PamilVisions

Thanks, Mig! Thank you, too, to Assisted Living Today!

–ME “Liz” Strauss
Work with Liz on your business!!

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What Makes A Successful Infographic?

Filed Under Marketing, Successful Blog, Trends | 3 Comments

A Guest Post by
Ryan Bayron

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5Traits of Great Infographics

The blogosphere makes it very clear that some people love infographics, and others hate them. These days, it seems that anyone with a rudimentary knowledge of basic vector graphics software believes that they can and should contribute to the ever-growing number of infographics floating around the internet. After flipping through hundreds of infographics and trying my hand at a few of my own, I’ve discovered some common characteristics of those that succeed, and of those that fail.

  1. A successful infographic is targeted. The creator knows what the content is about, who will care about that content, and what they want to see. A successful infographic with medical statistics, geared toward physical therapists will look drastically different than one about fast food that’s geared toward soccer moms. Successful infographics are not one-size-fits-all. ( This is good. | This is not so good. )
  2. A successful infographic is accurate. At the bottom of all infographics is (or should be) a list of sources from whence the author gathered the information. When this list contains links to .gov and .edu sites instead of Wikipedia articles and TMZ articles, it makes a difference. People notice that kind of thing. Successful infographics are painstakingly researched, citing public domain scientific journals, published research documents and statistics reports from research agencies. ( This is good | This is not so good. )
  3. A successful infographic is navigable. A person never just looks at the entire Mona Lisa. Studies show that they always start at her face, then move down her arms to her impressively detailed hands. The point is that when we look at an image, our eyes move through it, one thing at a time. Successful infographics provide a clear path and discernible cues to show the viewer what to look at next. ( This is good | This is not so good. )
  4. A successful infographic is novel. It’s not enough just to be informative anymore. Infographics that get shared have a sense of novelty to them – something their readers haven’t seen anywhere else. Whether it’s infographics, online videos, blog posts or flash games, novelty always boosts shareability. Successful infographics are designed to transcend the mere combination of graphics and text. (This is good | This is not so good )
  5. A successful infographic is simple. If someone is overwhelmed by colors, massive text blocks, giant diagrams and in-your-face pie charts, they’ll bounce before they finish reading the title. Simple is not always boring. Successful infographics don’t get in their own way – they make the information easy to find and easier to read, and the graphics are a supplement to the info, not the other way around. (This is good | This is not so good. )

At the end of the day, a successful infographic is just like any other piece of quality content. It must be relevant, accurate, fresh, engaging and unique. In a world where people spend hours on end scouring the internet for things to share on their Facebook walls and Twitter feeds, a successful infographic is a powerful tool for building links, engaging users, spreading information and promoting your brand. The key is to take time to hash out the details and make sure it’s truly worth sharing.

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Author bio:
Ryan Bayron is the owner, author of The Line Theory blog. His website is Byron.org. You can find him on Twitter as @BayronDotOrg

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Thank you, Ryan!

Be irresistible!

–ME “Liz” Strauss
Work with Liz on your business!!

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Small Business Owners, Employees Sick of Rising Health Care Rates

Filed Under Trends | 1 Comment

With just about everything going up in price these days, it should not come as a surprise that health care rates for both employers and workers have been on a steep upward trend in recent years.

According to a Kaiser Family Foundation/Health Research & Educational Trust 2011 Employer Health Benefits Survey released this fall, employers are putting more money toward their employees’ healthcare premiums than at any other time.

The survey, which interviewed close to 3.200 public and private firms with a minimum of two employees, notes that prices grew 9 percent over the past year. The premiums for family health care coverage have increased to an average of $15,073, with business owners covering more than $10,000 of the cost.

Some highlights from the survey:

According to a spokesperson for Kaiser, “This year’s nine percent increase in premiums is especially painful for workers and employers struggling through a weak recovery.”

Meantime, according to a report from Aon Hewitt, employees nationwide who have healthcare coverage can figure on seeing a cost hike of seven percent in the coming year.

So, how can both small businesses and employees lessen the chances of needing some of this healthcare in the first place? Among the things to consider are:

As 2012 comes to light in a little over a month, make sure both you and your employees have a health care plan in place that is both affordable and provides solid coverage.

Photo credit: businessnewsdaily.com

Dave Thomas, who covers among other subjects’ workers compensation, writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

 

 

 

How does your money speak for you?

Filed Under Guest Writer, Successful Blog, Trends | 9 Comments

Money doesn’t make the world go ‘round. Although commerce is, in many ways, the physical manifestation of energy which the global civilization agrees upon as a unit of measure, money itself isn’t the force that propels the world forward.

The emotion behind the expenditure of money is.

Since money is a manifestation of energy, its ebbs and flows are also subject to physics. Stagnation begets atrophy; circulation, vibrancy. Investing in people, ideas and ingenuity brings growth.

“The day will come when, after harnessing space, the winds, the tides, gravitation, we shall harness for God the energies of love. And, on that day, for the second time in the history of the world, man will have discovered fire.”  - Pierre Teilhard de Chardin

This week’s installment is pretty esoteric. There are no solutions, only questions. I’m interested in your perspective more than I care about my own digital $.02. I’d rather your comments fill this space than my words. Over the past few months, I’ve been trying to comprehend the confluence of love and money, and finding that I’m coming up short.

As I am wont to say, I’ve run out of brain.

Using the analogy of water as money as an illustration, I sometimes see pennies as water drops that run down the windshield of a car that is moving through the rain. Smatterings and droplets become rivulets that build larger and larger drops (dollars) until the collective mass of the drop becomes so large that physics kicks in and the water rushes past toward a target.

Will we recognize it when [as] it happens? Is it “impact investing?” Is it social capitalism? Is it social entrpreneurism? How do you reconcile the physical manifestation of your values? What does your money say?

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Molly Cantrell-Kraig is a woman with drive. Possessing an innate sense of purpose and a pragmatic, solution-based approach to empowering people, she fused these two traits in order to establish Women With Drive Foundation. Based upon its founder’s personal history, Women With Drive Foundation is a means through which Cantrell-Kraig may effect change on both a micro and macro level. By providing women with something as essential as personal transportation in order to transition them from poverty to prosperity, she, through Women With Drive Foundation, seeks to empower women to help them help themselves. Through this action, the individual applicant benefits, as does society as a whole. Follow Molly on twitter as @mckra1g or @WWDr1ve (Women With Drive Foundation) or “Like” them on facebook.

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Is There a Vote of Confidence for Small Businesses?

Filed Under Business Life, Strategy, Trends | Leave a Comment

If you ask a lot of small business owners, they’re worried right now.

Whether it is higher costs for health insurance, higher taxes or the inability to hire more workers to meet demand, many small businesses are going through rough times. If that doesn’t already paint a dreary picture, a recent survey from the National Federation of Independent Business (NFIB) won’t help matters.

According to the recent survey, small business confidence dropped for a sixth straight month in August, as the NFIB’s Small Business Optimism Index dropped to 88.1, the lowest level going back to March 2010. Data shows that the index has steadily declined since February, when it hit a high of 94.5.

Noting that these results are the first to be unveiled since the debate in Washington regarding the debt ceiling, small businesses are not exactly brimming with confidence over the deal struck by lawmakers.

According to NFIB Chief Economist Bill Dunkelberg in a statement, “The tumultuous debate over the nation’s debt ceiling and a dramatic 11th hour ‘rescue’ by lawmakers did nothing to improve the outlook of job-makers. In fact, hope for improvement in the economy faded even further throughout the month, proving that short-term fixes will not help.”

Numbers Paint a Grim Picture

As the U.S. Small Business Administration points out, companies with less than 50 employees accounted for 65 percent of all positions created during the last 17 years. Up a point from July, 12 percent of small business owners believe they will decrease their payrolls over the next three months, while just 11 percent say they are likely to increase employment over the same time frame.

Data mined from the recent survey of nearly 1,000 small businesses indicates that the drop in small business confidence in the last month was highly focused on decreased expectations for real sales gains and business factors. Small business owners tabbed sales figures as their biggest concern.

According to the survey, small business owners were also less optimistic regarding business conditions down the road, with the net percentage of owners believing they would see improved conditions down 36 points since a January 2011 survey.

In order to stimulate hiring, President Obama went to Congress with a $447 billion job growth package, including granting businesses a 3.1-point decrease on taxes they must pay on the first $5 million of their payroll. The plan was presented to Congress as the national unemployment rates holds at 9.1 percent.

Should You Hire Now or Hold the Line?

As a small business owner, have you been toiling with the idea of hiring employees heading into the final quarter of 2011?

In the event you are considering hiring, take several factors into consideration:

Being a small business owner comes with a myriad of responsibilities, not least of which is deciding when is the right time to add and subtract employees.

Photo credit: londrescallando.com

Dave Thomas writes extensively for B2b lead generation online resource Resource Nation that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs. He is an expert writer on items like business cash advance and is based in San Diego, California.

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