Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

Are You Going Out of Your Way Not to Repeat Yourself?

Filed Under Marketing, Successful Blog, Writing | 18 Comments

Think about That

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When you sit looking at a blank screen wondering what you’ll write about today. Do you find yourself thinking, “I already said that.”

Do you go out of your way not to repeat yourself?

Think about that …

That single idea will make your job harder and harder the more you write.

AND

Establishing a coherent core marketing message that identifies who you are, identifies the problem you can solve and gives the potential customer a look at what life looks like after their problem is solved is key to success in your consulting business. Anton Pearce

Studies show that people need to hear the same message many times in many ways to process it fully. Why do you think repetition is such a big part of both school and advertising? Great brands, great marketers, and great teachers know that their message is key to expressing how they what they have to offer can solve problems and change lives. Service professionals spend hours on their 30-second pitch to introduce themselves. Don’t set such power aside.

Our most basic message positions and defines us.

A good positioning statement easily adapts to various media. It should be simply stated and works in every aspect of your marketing effort. So in summary, a positioning statement is:

* Short sentence-less than 12 words (not counting product name)
* Simple language
* Adaptable to various media
* A compelling statement of one benefit
* A conceptual statement…not necessarily copy
* Supported by 3 additional benefit claims
* Satisfies 4 evaluation criteria (unique, believable, important and useable)
– Messages that Matter

Great speakers and writers say the same things in different contexts. Great rock bands are constantly asked to play the same songs again. Weave your message into everything you write and don’t be afraid to write about it often. It’s what your readers came to learn more about.

Surely your classic message deserves to be discussed more than once.

What message of yours is worth repeating most often?

You’re not a stranger anymore.
–ME “Liz” Strauss
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Watering Ideas at the Reflecting Pool

Filed Under Motivation/Inspiration, Successful Blog, Writing | 14 Comments

A Guest Post by
Pamir Kiciman

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Browser tabs are great. Emails, tweets and feeds update so you can switch tabs and see what it is. But what happens when you switch in the middle of a juicy post, mindmap or other creative jaunt? You break continuity at the mercy of an insatiable beast. And breaking continuity can spell disaster for your output.

Ideas are ephemeral. The act of putting them down is a way of preserving them. The mind already computes at high speed and distraction is just too easy. I often wish I didn’t know about ALT-TAB (I’m a PC) which easily switches this in-progress Google doc to that third-party app which just dinged!

After all, it’s the real-time web and it HAS to be important.

What was I saying?

Ideas and the Mind

Fortunately the mind can be harnessed. In fact its real power becomes available only when it is. Why? Because the mind is layered and each layer has its own fluctuation. To get to the layer where ideas are generated, surface fluctuations have to be stilled.

Say you’re a diver and your favorite body of water is very turbulent one day, so you don’t go in. On another day conditions are perfect and you dive. When you do, you find treasures that couldn’t be seen from the surface.

The mind’s fluctuations are called brainwaves. There are four basic brainwaves: beta, alpha, theta and delta, each with its specific cycles per second. Brain states are a combination of these with one or two emphasized depending on the state.

Delta is sleep, but also the deep unconscious (darkest ocean depths). Theta is serene, meditative awareness (depths sunlight penetrates). Alpha is relaxation and comfort (floating atop gentle currents). And beta is conscious functioning in the world (driving to the ocean).

Some ocean creatures that live where sunlight doesn’t reach have bioluminescence which is a wonder to see. The unconscious (delta) may be dark but it stores treasures. In theta we access some of that, and all our creativity. Alpha relates to fantasy and visualization. Beta is logical thinking, problem solving and external attention.

Trouble with beta is that too much of it leads to a churning of unfocused thoughts. And without alpha there isn’t creative recall, for alpha is the bridge from reflection to output.

Single-tasking is actually a form of reflection. The reflective mind is concentrated and unified, making use of logical processes and intuitive ones. To produce anything, everything has to move in the single direction of that thing. Multitasking is like being a jack of all trades, but master of none.

Flowing with Ideas

An idea won’t reach fruition unless you engage the “reflecting pool.” You may not even craft the idea at all. For example, “attentional-blink” happens when two pieces of information are given in rapid succession and the brain doesn’t process the second one because it’s still thinking of the first. You have to flow with an idea and follow it.

The reflective mind is a flow state, which can also erect a dam so an idea can concretize. Often reflection takes place best at times other than the moment of creation. In fact, it’s way of life, an orientation. Your accumulated reflections establish a resource from which you draw at the time of production. There’s in-the-moment reflection too, but without a cultivated well this dries up fast.

Inner and outer stillness engenders reflection, and dipping daily into an alpha-theta state solidifies it. Really good ideas are submerged. The inmost layers of the mind will gladly let them surface but you have to be present. If you’re gasping for oxygen in the infostream, you can’t be present.

There are some apps below to ‘force’ reflection and one-pointedness, but in the end this is an internal discipline that must be developed. Interiorizing the mind is where ideas are watered. Here are some ways to do so:

I’ll be monitoring this space so please use comments to give your input and ask questions so we can dive deeper together.

Useful apps:

—-
Pamir Kiciman, BA, RM, CHt is a Classical/Original Usui Reiki Teacher, Meditation Coach, Healer. He writes at the Reiki Help Blog. You can find him on Twitter as @gassho.

Thanks, Pamir! I’m going to take my time exploring those tools!

–ME “Liz” Strauss
Work with Liz on your business!!

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10 Prompts to Start a Blog Post When Your Screen Is Blank

Filed Under Successful Blog, Writing | 10 Comments

Start with a Few Words

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Sometimes a few words can get a whole lot started. Try these prompts when you’re facing a blank screen and don’t know where to go …

  1. When I look at all of these social media tools, I think we need . . .
  2. Enough of this . . .
  3. When I started hanging out online, I thought it was about …
  4. If someone offered $500K to move away from network of friends and family, . . .
  5. Every relationship has an ROI. . . .
  6. Marketers dream of . . .
  7. Can you help me out here? Is this a new thing? . . .
  8. All the talk about smart phones . . .
  9. Every Friday, . . .
  10. At this very moment, somewhere in the universe, . . .

Add your own in the comment box if some jump to mind.

–ME “Liz” Strauss

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What If the Social Web Froze Over and No One Came?

Filed Under Business Life, Marketing, Motivation/Inspiration, Successful Blog, Trends, Writing | 8 Comments

cooltext443860173_ive-been-thinking about communities and harbors online and off.

I like watching the harbor out our window change. A recent snowfall covered it. The foggy diffused sunlight softens it, and tricks my eyes into thinking the whole world has gone black and white. A faint shimmer on the icy snow calls back to last spring when sailors filled it with life.

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I suppose few sailors who keep their boats in the harbor ever have a chance to see the harbor this quiet way. I wonder how it might change their experience next spring if they were looking at the lonely, frozen-over beauty I see out my window today.

The harbor is a community. I watch it as the boats come to take their places each season. I see the people with so much and so little in common take their places and have conversations. I see other people sail and watch without saying much of anything.

Can’t help but wonder what a sailor or two might do if when they returned next spring to find the harbor somehow was forever frozen over and empty.

Then this morning I read this morning that Yahoo! Will Kill MyBlogLog Next Month.

What if the social web froze over and no one came? Would you read and blog anyway? Would you just visit your harbors offline?

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Why People Pay Attention…

Filed Under Comments, Marketing, Motivation/Inspiration, Successful Blog, Writing | 37 Comments

A Hospital with ADD

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In the ER
It was a long flight home from Amsterdam through Madrid to Chicago. I expected to be tired on arrival, but the day after I arrived something terrible was wrong. I felt like I was shot in my left side. The pain was constant, strong, and worse than childbirth. Five hours in, I knew I needed to find out what was going on.

My husband had H1N1. No way he could come with me. I went to the ER alone. In a short time they found me a place. set me up for a x-ray and a CT scan. A friend caught up with me via text and came to sit by me for hours while I waited. My cell phone didn’t work so I couldn’t call home.

My mouth was dry, too dry to talk. They gave me ice chips when they remembered. They never gave me a way to call for more. On the way back from the x-ray I asked for more ice or water. An hour later, I was still without.

When the tests were over, they said I had a mass in my lungs (pneumonia), a blood infection (ecoli), and kidney stones. Maybe and hour later or so, they said were going to admit me. My friend went home.

After being alone for a long while, I sent a note to the ER desk asking someone to call my husband or my son before they admitted me to tell them what was going on. The Dr. in charge of ER that night pronounced that he didn’t have time to make such a call. He spoke loud enough for me to hear him, but couldn’t walk the ten steps over to tell me himself.

I’d now been gone from home almost 6 hours. My husband had no idea what was happening with me. By then what the doctor had told me was a faint memory. I wasn’t able to answer questions about it. The pain was still there despite the pain meds they’d given me.

In the Room
The first doctors I saw were residents. They didn’t introduce themselves as such they just started asking questions about what medications I take. One took notes and took the name of my pharmacy wrote both in my chart

She told me to keep taking those meds.

I asked three times to be sure that was what she wanted, explaining that I have gone as long as week with out those meds and she said keep taking them.

Apparently this information was not important enough for other doctors to read.

This proved a serious mistake when they put me out for the procedure to remove the kidney stone. Because my meds interacted with the meds they gave me for procedure.

My oxygen level dropped deadly low — well below 80, I heard as low as 60 — causing me twice to have seizures on the table while they were getting me ready to go for removal of the stone.

I didn’t die, but I could have.

Back in my room I was on oxygen and a monitor now. Some help that monitor was. If I moved a certain way, the alarm on the monitor would show zero and sound an alarm. No one would come. We timed it once at 20 minutes without a response. Another friend who was there every day to watch over me knew how to turn off the noise.

I asked the charge nurse why bother with a machine if they weren’t going to come. The answer was a weak smile, a look away with her eyes, and a blanket apology.
“I’m sorry.”
“No. You are not.”

I can’t help but wonder what was more distracting or important than reading the charts and answering alarms?

What was more worth their attention?

Some people don’t pay attention even when it’s their job.

A Community Who Paid Attention

I was released after 8 days. The surgeon who performed the procedure hadn’t been to check that all was well with the stent he’d left in. I’d not seen him since 5 days before. I went home with about half as much pain as when I had arrived.

Then something beautiful, embarrassing, and unexpected happened. People started to tell my simple story of how hospital stay had knocked me low. They shared it on their blog and on Twitter and in messages to me that are unforgettable. Thank you, Deb Ng, Lucretia Pruitt, and Jenn Fowler for thinking of me. Thank you everyone who chipped in. And thank you to Kathryn and everyone who guest posted for all of the work you did keeping my blog going on.

People pay attention because they care.

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I am grateful this Thanksgiving for every second of your attention.

–ME “Liz” Strauss
Work with Liz on your business!!

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