Liz Strauss at Successful Blog

Thinking, writing, business ideas … You're only a stranger once.

Are You A Cookie Cutter Writer Or Something Else?

Filed Under Successful Blog, Writing | 7 Comments

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I am a writer. If you stood over me while I type at my computer, you would wonder how anything discernable is going to come from what you see. I don’t normally write from sentence to sentence and then follow up by writing one paragraph after another in sequential order. My mind processes information in a somewhat scattered manner.

The mess going on in mind has to be sorted, processed and regurgitated in an intelligible way. That means, I think of a thought and type it. That sentence, paragraph or even single word might get moved all around my blog post before it finds a home.

I start a sentence, and sometimes I finish it. (This sentence happened to be the second sentence of this post, and I think it’s going to stay here now). I like to attribute this writing style to my journalism background. When you write for the newspaper on deadline and you’re sorting through notes and remembering key ideas in all sorts of orders, you realize that you better get what you know on paper fast. Organize later.

I’ve maintained that style when I blog.

Writing with a template

This was new to me. I recently purchased an e-book that actually was about building AdSense websites, and the author spoke about using a template to write articles. I appreciated these simple template ideas, like Q and A’s, Myths vs. Facts and 10 (or whatever number) Reasons For Something. I said to myself, I’m going to do this. It will make writing much easier.

About two or three articles into it, I totally forgot about the templates and went back to my old ways. I’m not cut out for templates. (Ha, pun).

For people who aren’t much for writing or who have a difficult time coming up with ideas, I find templates to be a fabulous spring board. You fill in the blanks and voila. You have a well-thought-out, organized, helpful blog post.

Some possible template ideas that I’ve noticed on other blogs using, besides the ones I listed above, are:

Still not for me

Writing against a template is not for me. I feel like my freedom of expression is inhibited in a cookie cutter post. I can definitely see how a template would be beneficial to people who do not like to write or struggle with what to write about. But for those of us that just want to get our thoughts on the page, we don’t do it.

I guess it’s more of a matter of order. I put writing first and organization second. A template writer puts organization first and writing second.

One is not better than the other. Templates are for some, and free writing is for others. Which do you prefer?

—-
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.  She has written informative pieces for newspapers, online magazines and blogs, both big and small.  She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger

Thanks, Terez!
–ME “Liz” Strauss
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Are You Ready to Claim the Right Things You’ve Done?

Filed Under Business Life, Comments, Marketing, Motivation/Inspiration, Successful Blog, Writing | 9 Comments

We’re Awfully Good at Debriefing Failures and Just Toasting Our Success

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It takes a team to achieve a major business initiative. The research, the trials, the final product, the sampling effort, the trade shows, the tests and metrics, the PR, marketing, and social media effort designed amplify the buzz all took people, time, money, resources invested where it counts.

And when that sort of investments fails, we’re all over it to figure out where it went wrong. We hold meetings to debrief our choices, our missteps, and errors like so many grains of broken glass ground down to sand. In the name of learning from our mistakes we own our loses like so many merit badges. Sometimes we beat the losing horse until it’s long past dead with a mantra never to forget or to repeat the mistakes we made again.

But when we win, we toast to our success and move ahead.
What if we put the same rigor to debriefing our success?

How to Claim the Right Things You’ve Done

We’re great about learning from our losses. We’re not so great a learning from our success. A quick look at Bloom’s taxonomy will show that what we often do when we debrief a losing situation is we work all of the way up from knowledge through evaluation of what didn’t work.

blooms_taxonomy

Suppose we followed that toast to our success with an equally granular discussion of what worked with our success? It might look like this.

Raise that toast to your success. Then ask the six simple questions to claim what you’ve won.
The moments of reflection that bring you to the answers are the time you need to incorporate, internalize, and own what you’ve done — to move the “winning behavior” from a possibility into a natural response.

The evaluation of the win is the way to claim your rewards, to own them, and to leverage that learning from then on.
When you own your success, it shows every time you walk into a room. That’s how claiming rewards from success leverages itself into more success.

The good news is we can all go back — alone or with our teams — and claim our rewards for every success we’ve ever won.

Not everything we learn has to come from what we do wrong. Are you ready to learn from every right thing you’ve done?

Be irresistible.

–ME “Liz” Strauss
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You Don’t Have To Be The Stereotypical Blogger

Filed Under Business Life, Successful Blog, Writing | 13 Comments

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When I visited dictionary.com to see what it had to say about a stereotype, I read, “The cowboy and Indian are American stereotypes.” They are “a simplified and standardized conception or image invested with special meaning and held in common by members of a group.”

In classic Western shows, cowboys are white men. But coyboys were also of African American, Mexican and Native American decent. And we all know that the Indians that go with cowboys are not from India.

Why the stereotypes?

I don’t really know. I believe that someone or group of people somewhere decide that this is going to be the norm. Cowboys will be white, and Indians will be Native Americans. They will never get along, and it will be a fun game for kids to play. Then, that norm transforms into a stereotype. Before long, the actual truth of a matter is lost. A stereotype becomes truth.

This is why when most people speak of a stereotype, it engenders thoughts of something bad.

What is the stereotypical blogger?

I have been thinking about this for a while. I suppose the stereotypical blogger knows everything there is to know in her niche, at least everything thinks she does. She posts frequently, well, regularly. She is witty, conversational and informative, all wrapped up in a delicious but very real blog. Readers hang on her every word. She posts pictures and video, too, because she wants her blog to have it all. She knows everyone, and everyone knows her.

The stereotypical blogger doesn’t sound bad at all. In fact, it sounds like the type of person that every serious blogger wants to become. But, why? Because those characteristics equate success? Is it because that is what all of the top, authority bloggers are doing? Just because they’re doing it, you have to do it to. They’re successful, and there’s no other way for you to be a successful blogger. Is that so?

I’m not that kind of blogger

Yep. I’m not that kind of blogger. I’m not saying that I don’t want to be. I wish that I could post every single day and that I understood the ins and outs of html. I don’t, and I can’t. I am not ashamed.

I have made another observation about the stereotypical blogger. She has very limited time for the rest of her life. She’s always answering e-mails. She’s constantly tweeting her stuff and everyone else’s. She always seems to be on every blog related to her niche, commenting and guest blogging. She is everywhere, and everyone loves it.

If you’re not going to be the stereotypical blogger, then you know by now that you are letting some things go. Your blog might not have everything, every tool and form of media, right away. I believe that if you want to have a life outside of your blog and you’re patient, you can eventually have everything on your blog.

Also, your name will not get to be all over the Internet immediately when you aren’t the stereotypical blogger. You will not have the time. Slowly, you can make connections that will boost your image. You may never be No. 1 in your niche. Is that OK?

It’s OK with me. No. 1 has too much responsibility. I’m content doing what I can do, having fun writing, collecting my money and then having a life.

I’m not ashamed to say that I don’t have the time to be the stereotypical blogger. I will never be that girl. I do what I do. I enjoy what I do. And blogging is only a small part of “what I do.”

What do you think? Are you or do you want to be the stereotypical blogger?

—-
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.  She has written informative pieces for newspapers, online magazines and blogs, both big and small.  She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger

Thanks, Terez!
–ME “Liz” Strauss
Work with Liz on your business!!

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Green Blogging…Is It Possible?

Filed Under Successful Blog, Writing | 7 Comments

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By Jael Strong

It’s hip! It’s socially responsible! It’s green! Everybody, every company, seems to be going green, making choices and taking stands so as to limit their negative impact on the environment. I heard a piece on National Public Radio about businesses becoming more environmentally aware and I started to think: Is it possible for bloggers to go green?

I immediately felt silly for asking the question. After all, it seems to me that blogging by nature is a green activity. So many bloggers write from home. We can’t really cut back on our commute. We do our work on the computer, so paper waste isn’t an issue. Aside from the choices that all of us can make, choosing locally grown foods, avoiding gas guzzlers, recycling, we don’t seem to be left with environmental options specific to blogging.

For those who really want to decrease their environmental impact, that answer might not be sufficient. Isn’t there something that bloggers can do to go green? I did actually come up with three ways: decrease paper use, blog at night and promote environmentally friendly activities on their blog.

We already established that bloggers don’t use a ton of paper, especially in comparison with other fields, but there are places that could take a cut back. For example, if you are a note taker, which I am, you could choose an alternative to the old pen and paper. A voice recorder may be a way to keep track of burgeoning ideas or a PDA might be a good fit. Those tiny notebooks and sticky notes could add up over time if that is your currently preferred avenue for note taking.

Another way to cut back on paper use is to not insist on printing a hard copy of all of your writing. Now, I know that most of you do not print hard copies every time you post, but I also know for a fact that someone used to be very attached to having a paper version for all of her writing (me, of course). This was a bad idea, especially as my writing became more prolific. I also know that some are very paranoid that they will need hard copies of everything when all of the computers in the world decide to crash. I think if that day ever comes, our writing might not be foremost in our minds. So, cut back on hard copies equals less harm to the environment.

Now on to blogging at night. Well, we put less strain on the energy supply if we use electricity at night, so I thought we could start doing our writing at night. Besides, running electricity during non-peak hours is often better for our budgets. Okay, I know this is a stretch, but I was brainstorming! Plenty of us already do our writing at night anyhow, but it’s a thought.

And finally, can more writers promote going green on their blogs? If everybody did this all of the time, every blog would become a platform for ecological change. That sounds like a bad idea to me, but if the opportunity presents itself I suppose there is nothing wrong with plugging good citizenship.

It all feels like a stretch to me. The piece that I heard on the radio was inspiring; I really wanted to employ some great green practices, but the more I think about, it just doesn’t seem like there’s much a blogger can do. Do you have any thoughts on how a blogger can lessen their environmental impact?

—–

Jael Strong writes for TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.  She has written both fiction and non-fiction pieces for print and online publications.  She regularly blogs at Freelance Writing Mamas .

Thanks, Jael

–ME “Liz” Strauss
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Be Irresistible: 10 Steps to Consistently Develop Highly Viral, High ROI Products

Filed Under Business Life, Content, Successful Blog, Writing | 7 Comments

How Good, Great, and Elegant Is a Product that No One Uses?

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Yesterday while I was talking with @MichaelPort about solid.ly the software system he’s developing to support his Book Yourself Solid System. He told me about a conversation he had with venture capitalist who asked him, “What makes you think you can move from writing books into developing software?” I was taken by the perfectness of his answer. It was something like …

“I’m hiring the best people to do the development, but I know and care about the people who will be using it.”

That lead us into a discussion of what a product developers job is.

I spent almost 3 decades developing products for teachers — books, CD-Roms, websites, videos, audios, and others. During that time, I learned a lot about how products were made — what works, what doesn’t, and that the great idea that hasn’t made it to the market probably isn’t there NOT because someone hasn’t already thought of it, but because

If I can’t afford it, don’t have time to use it, or don’t want it, it doesn’t matter how elegant, great, clever, cutting-edge, award-winning or beautifully you produce it.

10 Steps to Consistently Develop Highly Viral, High ROI Products

But the most crucial thing I learned as product person was that no matter how much I thought about my products, I had to think about my customers more. My role wasn’t to produce great products, but to produce great products people wanted to buy and use. Those are the products that folks buy again and tell their friends about. Here’s the secret I discovered …

It’s not my brilliance that makes a product irresistible. It’s not the awards the product might win that makes a products go viral and gain loyal long-term fans. It’s understanding my role as the product person is to know, love, and serve the customer.

Most of my intelligent customers could do or learn to do what I do.
But if they did what I do, they wouldn’t have time to do what they do.
My job is to make the customer’s life easier, faster, more meaningful and, if possible, more fun.

We turned around a failing company by developing highly viral, high ROI products by getting as close as we could to our customers. Here’s a few ways to do that before you even start planning that product execution …

  1. Know and live with the people you’re building for. Talk to the people you want to use what you’re building. Live in their natural habitat. Know the issues of their lives. Know the little things that bring joy to them. Know the prickly things that they don’t even realized irritate them daily. Know the influencer group of your customer group. Know the folks who understand both groups intimately and best. Invite the most interested from all three groups into your process as participants not just advisors.
  2. Use measurements appropriately. Data supports how people do things but rarely gets down to the why they do or the patterns of what moves them emotionally. When you think you know something, then, test and measure it. Don’t build a profile of customers through measurement only. Think about what companies would get wrong about you if they only used the quantitative data and scores from your medical check ups and school reports about you, without ever finding out about your personality.
  3. Respect the products that your customers are already using. Don’t fall into the trap of only seeing the faults of what’s already out there. That product you see so many flaws in has already solved a huge number of problems for your customers or they wouldn’t be using it. If it’s so bad, why does it have 100,000 or a million people using it? Ask people what they love about it. Be careful not to build something that takes away something they’ve made a part of what they’ve come to enjoy and they’re regularly doing. Lose what they hugely love and it won’t matter if you offer something that fixes a minor irritation.
  4. Start with a small offer built to your highest standards. Respect your customers’ time. Make the first release your best work, not a beta test. If you know your customers, if you’ve lived with them and invited them into the the development process, you know what works for them. Deliver it. Don’t play with their time or ask them to work out the bugs for you. That’s your job. If you want to attract the best, be the best.
  5. Simplify until there is no learning curve. Simple is not only elegant. It allows us to focus on why we got the product not learning the product first. Apple has mastered this. They can put the entire manual for using a product in a pamphlet that no one reads because we can pick up the product already knowing how to use it.
  6. Get paid for your product. Free samples are fine. Free products are not. The model of building things for free costs those who build products more than we might think. We release things unfinished at standards less than our best. We don’t build the appropriate support or service into them and we ask too much from our “free” customers who take us for granted. We work with people on promises. We lose money, reputation, and if nothing else, time we don’t have. Ever seen a tweet the equivalent of, “I’d gladly pay for Twitter if they’d guarantee service.”
  7. Systematically and strategically build your customer base as you build your product line. We no longer need to build a huge department store and fill it will products to prove we exist. We don’t need to stress our resources, cash, or infrastructure like that. Release one product that does one thing well for one audience. Let that product and that customer base finance the next. One customer group well served is better than 12 products less well defined — and one product is easier to market and easier for our friends and networks to share on our behalf. Know, love and serve that first group and they’ll tell their friends. They’ll also tell you what they want next and what group of their friends are your next best bet.
  8. Learn the life cycle of your product and know when to revise. Every product has a life cycle. It seems the way of the Internet to let the product die a slow death. Know how long that product is likely to sell well, then just after the peak selling point, carefully revise it to add new features. Once you’ve got a history to rely on do this on a predictable schedule. If your product life cycle is 9 months to a year. Plan your next revision at 11-12 months. Be careful not to revise out the features that customers love and not to add features they don’t care about. Look to make your product even easier, faster, and more meaningful at doing what it does. .
  9. Release new products on a predictable schedule. High tech companies might be slaves to the fast-changing conditions, but not every company is. If you can provide a predictable release schedule get fully behind that. It will build discipline into your infrastructure and your process. Predictability also builds trust. Customers will come to know that they can look forward to something knew from you when they’re planning their budgets. .
  10. And go back to Step 1 by getting to know your customers even better after they buy from you. Think of that first purchase as the first date in a long-term relationship. Value the customer who’s already shown a commitment above all others. Respect them by giving the best offers to them, not to the “potentially new” customers who haven’t been listening to you. .

These 10 steps work. I know because I’ve used them successfully and two well-respected financial guys have put their names on that fact.

It takes two things to win a loyal and growing customer base,

  1. products customers truly want that live up to their promise
  2. and more opportunities to get those kinds of products from a business they can trust..

Simply being that business who knows, loves, and serves their customers better than anyone else can save those customers the time of having to look in other places when they need what you offer. Who wouldn’t value that?

Have you had any experience with a company that consistently builds highly viral, High ROI products.

–ME “Liz” Strauss
Work with Liz on your business!!

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