Most of your customers are online these days, which means the internet is a key communication tool for your business.
But how do you stand out from all the other businesses in your niche? And how do you make sure the people who find you are strong leads and likely to lead to sales?
The answer is to build up your online presence.
Here are four ways you can do just that….
Embrace Social Media
Social media is a must for your business these days.
Your customers are on social media and using it to research brands like yours, so you need to be there too.
To boost your social media presence, you’ll need two things:
- Social media listening tools to help you research the best leads for you;
- Dynamic content that speaks directly to your customers’ needs.
A strong social media presence will keep your customers engaged with your brand.
By using social listening tools and paying attention to your social media stats, you can make sure that you’re connecting with the best leads for your business.
Publish Regular Fresh Content
As the article “6 Tools to Improve Your Online Presence and Generate Leads” says, publishing regular content to your website or social media profiles is a must.
Regular fresh content will keep your online presence strong and is good for:
- Search engines, who like regular and relevant content and will rank you accordingly;
- Customers, who will have a reason to keep coming back to your blog, site or social media profiles.
As well as keeping customers interested, regular fresh content can be used for lead generation.
By producing high quality and highly targeted content, you’ll attract customers who are interested in what you do and who are a great match for your business.
Always Capture Leads
If you want your online presence to help with finding and keeping good leads for your business, capturing your leads is a must.
One way to do this is by using lead capture forms, where customers give you their details in return for signing up for a mailing list, giveaway or useful information such as an EBook.
Capturing leads in this way helps you to assess who is interested in your business, and what specifically they are interested in. You can then schedule email messages and even social media posts designed to appeal just to them.
Generate Brand Positivity
Generating brand positivity is a good way to boost your online presence.
That means paying attention to what people are saying about you online and managing your online reputation, so that when people find you, they find a brand that comes with glowing recommendations.
One way to do this is by listening to what people are saying about your brand, and taking steps to manage any negative perceptions.
Has a customer posted on social media about a problem with you? Take steps to fix it and turn a negative into a positive.
Another way to manage your online reputation is by encouraging positive reviews.
Encourage your customers to share their thoughts on review sites such as Google and Yelp.
A dynamic and positive online presence will keep your brand fresh in your customers’ minds and encourage ongoing engagement.
Combine a strong presence with lead finding and capturing activities to make your online presence work hard for your business.
Photo credit: BigStockPhotos.com
About the Author: Tristan Anwyn writes on a variety of topics including social media, how to build customer relationships, content marketing and how to build a strong online reputation.