For many business owners, the focus is oftentimes lost on how important content marketing is to their success. While there is no doubt hiring the right talent and providing stellar customer service are both critical, so too is properly promoting your brand.
One of the best ways to get your brand front and center in front of countless eyes is by having a content marketing program that properly promotes your brand, leaving no doubt amongst consumers why they should be doing business with you.
With that said, do you do the content marketing or should you farm it out to the pros?
Research Your Options
For those business owners who decided that handling content marketing may be a little beyond their grasp, there is always the option of turning to an outside agency. That agency should not only be able to write eye-catching copy, but they also need to place it in front of as many eyes as possible.
Through search engine optimization (SEO), business owners can get their brand front and center.
But what about finding the right SEO provider to do just that? Can you really afford to just call-out any SEO company to do the work for you? Or do you need to invest time and effort in finding the best SEO agency?
The answer should be obvious, though some business owners oftentimes will simply hope for the best when hiring.
In order for your brand to get the best attention, remember to follow these tidbits in searching for the best SEO provider:
- Track record – What kind of history does each SEO provider you are reviewing have? Are they all but free of customer complaints? Are they quick to respond to client inquiries or do they leave people on hold? What kind of social network (Twitter, Facebook etc.) do they have? If they have little or no social following, how can they be expected to use social media to help publicize your brand?
- Read the fine print – Anytime you have someone do work for you; make sure you read the written deal (typically a contract) from start to finish. Those nasty little “hidden fees” can crop up from time to time, leaving you a little lighter in the wallet or purse and a little bit dissatisfied. Some business owners are too busy to read the fine details, meaning they ultimately pay for it in the end.
- Too many promises? – Another red flag is if an SEO provider promises you the moon. Remember, just as you only promise your customers what you can ultimately deliver, the same should hold true for those doing work for you. Make sure the expectations are clearly defined for both parties. Solid SEO doesn’t happen overnight or at the flick of a switch, so set a clear understanding between your company and your SEO provider of what is needed and expected.
- Reviews are needed – Finally, it is important that you and your SEO provider sit down and talk about the progress of your site, especially as it relates to link-building, content marketing and social media. What is working? Are there some strategies that seem to be stuck in neutral or even maybe setting your site back as it pertains to Google rankings? Don’t be afraid to voice your opinion; it is your site and money, so speak up when necessary.
In the end, your goal and that of your SEO provider should be to increase your websites traffic and your company’s sales.
When those two come together, your SEO needs can certainly be met.
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas covers a variety of business topics on the web.