The TECHNORATI Business Model Revealed

Filed Under Analysis, Business Life, Customer Think, Outside the Box, Strategy, Successful Blog, Technorati | 45 Comments

Smoke and Mirrors

Don’t be fooled by smoke and mirrors. Five blogs on an AP website is nothing. Technorati on every one of them is a big deal. Technorati is joining the mainstream. That doesn’t mean bloggers are.

By virture of it’s index of OUR blog posts, and 3 deals in announced in the last 3 days, Technorati is one of the worlds largest content providers with it’s name on every Paramount Classic and AP website.

It sure looks like we provide their content for nothing. Technorati gains plenty of fame and who knows how many dollars?

I was wrong before. The strategy here is brilliant. It’s so far outside the box, I didn’t even see it.

Sorry David, this too clever by half for me to be quiet about. What is it that I misinterpret here? Please set me straight. I really want to believe I have something wrong, but all of the pieces fit as I look at it.

How did this happen? Why doesn’t anyone see this? [links via Bloggers Blog]

–ME “Liz” Strauss

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Net Neutrality 5-15-2006

Filed Under Business Life, Community, Successful Blog, Trends | 1 Comment

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

Peter Svennson, Hack AP Reporter, Screws Up Net Neutrality Story by Mark Stoller

The public deserves real discourse about this issue. People care about the internet. We should have a real conversation about the public policy implications of what we do with this platform upon which millions rely. And if we decide to hand it over to the telcos, so be it. But the press delivered first apathy, and then warmed over spin and lies. That’s not democracy. That’s not journalism. It’s stenography.

I wanted to believe that the press were working the public’s interest. I really did. I no longer believe this, because of writers like Peter Svennson.

Telecoms Create Front Site to Combat Net Neutrality

Basically, what follows is my analysis of a little site called “dontregulate.org”. They seem inocuous. They’ve got ads going through blogads.org, which, MLW, Booman, and other lefty sites, including ActForLove, use to get ads based upon their sites. Now, they’ve got this fascinating flash video to start the site, and from there, it just turns into arguments against net neutrality, looking all like it’s a regular internet site that regular people put up, with regular drawings and Flash movies…

For more info, SaveTheInternet has also made it the big lie of the week

Soon, The New Design Won’t Matter

But, in a couple of months time, it’s likely that all TechCrunch will have to do is pi** off a large Telco or two (or a congressman in a back pocket) and, ‘voila’, you and I won’t be able to visit them anymore, anyway.

–ME “Liz” Strauss

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NET NEUTRALITY PAGE