Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

What Possible Benefit Could Anyone Get from a Blog?

Filed Under Business Life, Successful Blog | 11 Comments

Starting a Conversation Offline

The Living Web

This spring I’ve made it a mission to reconnect with the people doing business outside the Internet. They represent most of the people on this blue planet. It only makes sense that to grow my business, most of my customers will come from that group. I want to understand how they view the Internet. So I started finding gatherings where I could have conversations and learn things. I went looking for patterns and what they seem to reveal.

What I see is a huge gap.

You’ve probably seen it too.

Many business people I met seem to see the Internet as interactive TV. They imagine it works something like a television news room. The virtual connectedness and the personal / business relationships don’t come through. What they describe is an endeavor separate, possibly equal, but unrelated to what they do.

They still hear the word blog and the look in their eyes gets a little glassy. So I’m off to BlogWorld to give a presentation. Sure hope to meet you there, but be prepared, I’m going to be asking . . .

How do you tell people of the benefits of blogging?

Sure am interested in your answer.

–ME “Liz” Strauss
Work with Liz!!

Where Are You in the Blogging Gold Rush?

Filed Under Business Life, Successful Blog | 23 Comments

History Has a Way of Repeating Itself

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A recent article in the NY Times went on in detail about the digital sweatshop — bloggers who work at home paid to write by the post. It held up the deaths of two bloggers and the heart attack of a third. Then it followed that with quotes by big-name bloggers to underscore the point that blogging isn’t good for our health.

Other bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet.

It distressed me to read this, because I see the reality behind it.
But it distressed me more, because I see the misperceptions glaring back.

We need to see reality to make healthy choices about stress.

Though it uses the word, emerging the article makes blogging sound like a fully grown industry. It’s not.

Business Pioneers — A Blogging Gold Rush

Blogging is not an industry no matter how we dress it up or talk about it. An industry has a structure that has established itself with conventions and models that prove themselves time. We’re still living in “carve a path” pioneer times. The business of blogging is still trying to prove viability.

Lately it seems I meet three sorts — blogging gold rushers, business pioneers, and those who watch.

During the gold rush, some folks went with dreams of striking it rich by panning the water and having luck. Some folks chronicled the adventure. Some folks watched. Business pioneers — folks with plans and business models — built places for people to eat, sleep, buy goods, and get entertained. Fewer folks, business pioneers with determination and long vision, built railroads, communication systems, dams, and business empires. Some folks worked for companies who were doing those things. Some of those workers got paid well. Some did not. In between them all were shysters who came to make fast cash and run.

Some folks won. Some folks cheated. Some folks reported events. Some folks lost. Some folks didn’t participate at all.

Where are you in this blogging gold rush?

–ME “Liz” Strauss
Have a plan! Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!

Using Common Wisdom and Goals to Avoid Perceived Productivity

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog | 22 Comments

Working Hard and Getting Nowhere

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Every company that I work with has some issue with perceived productivity — people working hard at things that add no value. It might be a team that’s lost direction or a culture that does things as they’ve always been done. It could a department who never evaluates the effectivenees of their process.

I suppose that comes from a misperception that hard work is equal to a positive contribution. It’s not so. A positive contribution is any work that moves us closer to our goals — sometimes that’s hard work; sometimes it’s simple and elegant.

When we work at home, it’s easy to fall victim to the lure of productivity that gets us nowhere. We feel like we’re working. No one says our time investment isn’t worth it. In the past few months, people have said these things to me:

I’m all I can and in the last 6 months, I’ve only made $600.

I work 14 hours a day. I guess you need money to make money.

In my last job, I was a high performing VP. Now I can’t get a client to talk to me.

Every time I asked what they were doing. They answered with common wisdom about successful blogging.

If you’ve got a blog, you know that it’s work to do all of that. It’s highly productive work, if the goal is to build a first-rate blog audience. But the folks who came to me had a goal to build a client-based business. They were working hard on some things that wouldn’t take them where wanted to be.

It was perceived productivity. Wisdom needs to match up wth where we’re going.

Each person took a minute to apply their goals to what they were doing. The wisdom matched to their goals made a new purpose and new direction. Every high-quality blog post and every hour spent networking and commenting was considered in light of their business. A slight shift made a big difference. Time spent became highly productve.

Wisdom + goals = direction, purpose, productivity

Ever been victim to perceived productivity?

I have. Now I keep my goal in front of me.

–ME “Liz” Strauss
Work with Liz!! SOBCon08, Biz School for Bloggers, is May 2,3,4 in Chicago. Register now!

7 Incredibly Intelligent Ideas for Blogging More Efficiently

Filed Under Basics, Great Finds, Successful Blog, Writing | 29 Comments

Be a Power Blogger

Power Writing Series Logo

This week, b5 business bloggers were discussing ways to bring more value to our readers. The question was barely asked when Eric Eggertson offered an answer on how to blog with power and more efficiently.

Eric Eggertson knows a bit about where he comes from. He’s been involved in corporate communications since 1987. He’s conceived and executed internal and external communication strategies for government agencies, non-profits and co-operatives in Saskatchewan. He blogs about public relations and has been doing so since January 2005 on the Common Sense PR blog for b5 media.

Eric Eggertson of Common Sense PR

As soon as I read Eric’s email, I asked if I might use his email as a blog post. I thought what he had to say should be published. He graciously agreed.

“Be my guest, Liz!” is what Eric said.

So I give it to you raw and unplugged, like the value content that it is. By the way, Eric didn’t name this post I did. I think his ideas truly are incredibly intelligent and I’m hoping you’ll put them to use right away.

7 Incredibly Intelligent Ideas for Blogging More Efficiently

by Eric Eggertson

  1. When there’s a lot of discussion in the comments of a post, or if there’s some critical info added in the comments, create a short post quoting the most relevant info and pointing people to the contents of the prior post. This isn’t cheating. It actually really helps people who subscribe via e-mail or RSS, as they may not be aware of what’s being said in the comments.

  2. When someone writes about something you’ve posted, and their post adds something significant to understanding the issue, create a short post quoting briefly and pointing people to the other blogger’s post. This helps people who don’t see the Trackbacks and Pingbacks to your post (ie. RSS/e-mail subscribers).

  3. Create a short post linking to the top posts for your blog, or the most controversial, or the ones you sweated over that everyone ignored, or links to all parts of a series.

  4. When you write a guest post on another blog/site, create a short post linking to the post. Even if the item’s a bit off topic for your blog, this may be worth doing if you want people to get to know you a bit better.

  5. Break bigger pieces into smaller ones and spread them out over a few days. Use the first one to introduce the topic and solicit responses, then post the others, including any reader feedback.

  6. Ask readers for suggestions for further reading/best tools/best tips/weirdest news, etc., then post the results as link lists. You can do a separate post per topic. This isn’t cheating. Some of the best items on some blogs are short links to other sources, without a lengthy explanation of all the background about it.

  7. When you see something that is striking, unusual, awful, humorous, etc., post a short item about it, without feeling you have to find a weighty rationale for pointing it out. Think of it as the equivalent of a little item tucked in the margin of a magazine or a book - 15-30 words about it.

Seven incredibly intelligent ideas to make your work worth more to your readers, and at the same time make your life easier. What more value could a blogger or a reader need for the holidays?

How many of these will you be using before the year is over?

Thanks Eric, for letting me share these with the folks who read Successful-Blog!

–ME “Liz” Strauss
If you think Liz can help with a problem you’re having with your writing, check out the Work with Liz!! page in the sidebar.

If you’re a new blogger, check out the New Blogger page.

3 Easy Steps to Persuade a Quality Blogger to Link to You

Filed Under Basics, Links, Successful Blog | 18 Comments

Linking Relationships

relationships button

The blogosphere is a web of connections made by links from blog to blog. The strongest relationships and the links that last longest are those that are made between bloggers.

If you want a link from a blogger you’ve not yet met, you’re really asking for a vote of trust. The link I give to your blog or your blog post means that I’ve tied my name to yours. Naturally any blogger would be more inclined to give your link a home, if you show it will be in the blogger’s best interest.

Who wouldn’t want to link to you if your link improved their readers’ experience in some meaningful way?

3 Easy Steps to Persuade a Quality Blogger to Link to You

Choose carefully when finding home for your links. Hopefully, you’re starting a long-term relationship. You want to be part of a network of quality people. Let’s imagine that the blogger you want to link to is me.

Here’s how you might persuade me in three easy steps.

  1. Do Your Homework

    2. Get to know me and my blog. Make a a project of finding out who I am and what I write about. Study my blog and my readers’ comments. In other words, do a little homework.

    So many people peddle their blog posts from blog to blog without even bothering to read the front page. You’ll stand out if when you say, “I’ve been reading your blog . . .” and what follows that shows that you really have. Chances are, if you show a real interest in my blog and your idea is off, I might suggest a new idea for you to try.

  2. Plan a Link that Adds Value

    3. No one needs a link on their blogroll. No one needs a random blog post that’s unrelated to a blog’s readership. Find a reason that your post that ties well to one I wrote. Show how your post expands on a topic that my readers have an interest in. Explain how the subject your content compliments mine or offers a point of view my readers might enjoy.

  3. Persuade an Individual (not sir or madam)

    4. When you send that email, be personal and gently persuasive. Don’t talk about yourself; talk about what you are offering.

    Please be simple and brief. Realize that I wasn’t waiting with nothing to do until your email came and that I probably still have plenty to get done. Doesn’t everyone these days? I want to see a compelling reason for your using your link. I can’t say “yes” to everyone, but it’s not fun to say “no” either. It’s real luck when a clear thinker comes along — someone who knew exactly what to offer that really does add value for my readers.

You lose nothing if I refuse. Make a good case, and a friendship could be starting. If you researched the blog you want to link, you’ve probably learned a few new things.

If your post goes up, you’ve made a connection to a quality blog. Hopefully that blog will grow into old age with yours, sharing many links along the way. We’ll all meet to discuss how the bloggers who come asking for links never seem to do their homework, don’t show how they’ll add value or personally offer a compelling reason why we might want to link.

–ME “Liz” Strauss
Work with Liz!!

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