Email Subscriptions Got My Mother-in-law & 2 Nuns to Read My Blog

Filed Under Basics, Branding, Marketing, Successful Blog, Tools | 31 Comments

Who Wants a Blog by Email?

See the subscription form in the sidebar under the search box? It looks like this.

Zookoda email subscription form

I put it on my blog as an experiment. I was skeptical. I thought Who’d want a blog in their email box? Wouldn’t that change the whole experience?

3 Good Reasons

My dad used to say get 3 good reasons for what you want to do. I did my homework, and I got them. Three good reasons for trying email to my blog.

  • Some folks spend a lot of time on email and little time on the Internet.
  • Some folks don’t want to come to find me. They’d rather I came to them.
  • RSS feeds are hard to explain to folks who’ve never seen or used one before. I know. I’ve tried.

Two other reasons I gave email subscriptions a try were that I don’t have to pay anything, and I like the way the email version of my blog looks. I made a screen so that you could see for yourself. Read more

Always Choose for Your Readers, Right?

Filed Under Branding, Customer Think, Marketing, Successful Blog, Writing | 41 Comments

It Just Happened Again

Customer Think Logo

I got a link to a fresh, vibrant article on how to make my business more fun. I wanted to leave a word, start a conversation, be a part of the discussion. Then I saw those words.

You must be logged in to post a comment.

Why put a barrier to making a connection?

What I heard was I could talk, but only on the writer’s terms. I guess that’s okay. It’s his blog. but it didn’t feel very inviting. It didn’t seem like he cared much that I had anything to say.

I wondered what was going on. There was an About page, but there was no way to contact him. Maybe he’s new and left the login thing on by mistake. . . .

I left without him ever knowing.

I’ll tell the guy who had the link, maybe he knows.

I’m Still Hoping

I’m still hoping it’s accidental. I don’t want to think this fresh, vibrant writer has a secret club. That would blow my whole image of what he has going — friendly blog, fresh ideas, energy. He’s gotta know that you always choose for your readers . . . . always. Right?

Brand You and Me. Isn’t that how it goes?

–ME “Liz” Strauss

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See the Customer Think Series on the SUCCESSFUL SERIES PAGE

6 Steps to a Branded Business Blog in Record Time

Filed Under Branding, Business Life, Design, Successful Blog | 20 Comments

Branding IS Who We Are

Personal Branding logo

It’s enough to say that a person’s perception is that person’s reality. What a person believes is what that person knows. Most folks don’t think about a difference between the two. Why should they? That’s philosophy. Life works out just fine without having to stop to think about such things, doesn’t it?

What did I just say?

In my own way, I said that customers decide who we are by what they perceive. They are the folks who define a brand. So the best plan is to make sure their perception matches what we want our brand to be, because in their eyes our brand is who we are.
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7 Steps to Being Recognized as an Expert

Filed Under Branding, Marketing, Successful Blog | 55 Comments

The Catch 22 of Being an Expert

Personal Branding logo

One of the hardest parts of business blogging is finding a niche where you know you can write successfully. Once you find that niche, naturally you’ll looking to find readers. Those readers that you’re looking for are looking too. They’re looking for a writer they have time for — someone they can trust and rely on — an expert.

Becoming an expert seems to be a Catch 22.
You have to know your stuff to be an expert. But . . .
It seems that “expertness” starts out as not what you know, but what you’re known as.

You have be an expert, before folks will see you as one.
A Ph.D. helps, but it doesn’t automatically translate to expert. Testimonials from other experts help too, but they aren’t a magic entry to the world of experts either.

The problem for the most of us is . . . if no one will look at what I know, how will I ever be recognized as an expert?

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