SOB BusinessCafe 01-20-2006

Filed Under Business Life, Community, Great Finds, SOB Business, Successful Blog | 8 Comments

SB Cafe

Welcome to the SOB Cafe

At the SOB Business Cafe, we offer the best in thinking–articles written by the
Successful and Outstanding Bloggers of Successful Blog. Click on the screenshot to enjoy each selection.

The Specials this Week are

Javier Cabrera offers a clear discussion of the pros and cons of working at home versus getting an office for your self-owned business.

emaginacion.com.ar Home Office Article

Brian Shih comes through with a fabulous tool that cuts time making screenshots to almost nothing.

Brian Shih Cropper Article

Angie Pedersen writes the most compelling article on why blogging is good for your business and why businessess should hire bloggers.

Angie Pedersen typepad.com

Related ala carte selections are
S)B Directory
Be a Contributor!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Titles that Grab Readers

Filed Under Audience, Marketing, SEO, Strategy, Successful Blog | 19 Comments

The best marketer I ever worked for swore by this rule:

Call it what it is. They can’t read your mind.

The following three titles all describe the same posting.
Which title would draw the most readers?
Which title would rise higher in search engine results?

  • Golden Snapshots
  • Short Posts that Draw Readers
  • Posts Made of Steel Not Wood

Easy to see. Hard to remember. If only I had a billboard in front of my desk instead of dead air. I need to go back to rename some postings so readers can easily tell what’s in them.

Creative writing is two blogs down and then to the left. Sometimes I’m too clever by half.

Do you have the same problem that I do?

–ME “Liz” Strauss

Related articles:
What Is Content that Keeps Readers?
Turning Reluctant Readers into Loyal Fans
Audience is Your Destination

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