Don’t Read Your PR, Read Your Marketing Copy

Filed Under Branding, Business Life, Customer Think, Marketing, Successful Blog | 4 Comments

Diverse Portfolio

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A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, ice-cream, tofu, and cognac. They are quite equipped to make the district-wide, state-wide sale. But rare is the sales rep who has the time or experience to speak to the details and nuances of the four individual product lines that they offer.

The Emperor has clothes bought by the bean counters. The bean counters think in BIG NUMBERS. The PR says that’s wonderful. The enterprise doesn’t see the world becoming niches and moving online. Read more

Customer Solve Your Own Problem

Filed Under Branding, Business Life, Customer Think, Successful Blog | 12 Comments

That’s Customer Centered

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I still keep my personal blog at two click exchanges. I do that for lots of reasons. I feel a little sentimental. My little blog found it’s first friends in such places and I still like exploring them. I also like to watch how such things work. The business models interest me. I want to watch as they introduce new features. I want to see how each community reacts to them.

Brand You and Me

Over the last year, I got to be good friends with a tech at one click exchange. Rachel was like me, a nice one. They had a problem for a few weeks with a spell of trojans. It seems everyone tried to crawl onto my computer I caught four or five in three weeks. Read more

Get Ready for Tuesday Open Comment Night

Filed Under Comments, Community, Outside the Box, Successful Blog, ZZZ-FUN | 5 Comments

Tuesday Open Comment Night

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YES, the mike will be open again tonight so start collecting your thoughts. Remember the mike is open there is no post you get to bring what you want to talk about. The rules are even shorter this time — no mean talk.

We got things going fast and furious last week. So, if you missed it, stop on by and check it out. It lasted into the wee hours of the night and the best parts happened long after I was gone.

–ME “Liz” Strauss

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Open Comment Night

Feeling a Customer’s First Response

Filed Under Branding, Customer Think, Marketing, Successful Blog | 7 Comments

An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? Read more

Don’t Pay Attention — Are You Curious?

Filed Under Branding, Customer Think, Marketing, Successful Blog | 10 Comments

Pay Attention!

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Pay attention.

How many times have you heard those two words?

What did they really mean?

To me they meant sit up straight; fold your hands; and be quiet. Look and listen?

I used to think life was all about paying attention. I don’t think that anymore. Read more

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