Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

The Castaways of Survivor SxSW Austin: How to Find ADOS Immunity at a Huge Conference

Filed Under Marketing, Successful Blog | 9 Comments

Off to the Island We Go

I was still a young pup when I discovered the key to conferences. It doesn’t matter what industry you’re in. They’re arranged, funded, and attended by people. People at conferences seem to fall victim to the same behaviors. By the end, the folks leaving can look like they’ve lived a season of Survivor — Take for example this recent conference: Survivor SxSW Austin.

People were off to the island of Austin. Soon enough SxSW castaways realized that their ties to home were gone. We started saying hello; finding common ground; seeing who had a SxSW badge, forming our teams. The people of the town, the people of restaurants, the people in the cars, cabs, and hallways become like so much scenery — we only interacted with them when we needed essentials — food, clothing, and shelter (well, mostly food.)

Survivor SxSW became Reality 2.0. Anticipation was high. Possibilities were higher. Intentions and expectations were everywhere. “Do everything” looked like the only option between now and home. Survival required focus and follow through in the alien environment that only a huge conference can be. The folks who came without training were at a serious disadvantage.

The 3 questions on the Survivor site were heard throughout the week.

Who would be left standing at the end of a week?

It’s easy to feel alone. No one gets automatic immunity. You have to find your own.

The Castaways

Huge conference after huge conference the cast doesn’t seem to change. Let me introduce you to the folks I always see. They were there last year … but like a new season of Survivor, they seemed to be the same people with different names.

  1. The first timer: She was glad to be there and overwhelmed that everyone knew what she didn’t — that just because you know 100 people at the same conference, it doesn’t mean you’ll see any of them. She’s was soon wishing she’d come with comfortable shoes, with a plan, with a friend to keep her company.
  2. The up and comer: He went for the win. In a few hours, everyone knew him. He was networking until the cows came home, or at least back to his hotel. You’ll know him by the number of flickr pix that you find tagged with his name. Do you have a copy of his book? Wait, he hasn’t had time to write it yet.
  3. The information junkie: Her head was in the panels. She could quote chapter and verse of the keynotes and blogged every question. Her program was worn to shreds from handling by Day 2. She exchanged cards with every speaker, but didn’t really have a conversation the entire week.
  4. The party monkeys: Each morning they built alliances on the list of parties they’d attend that evening. The next day they spoke slowly about how long the lines were. They lost their voices and their hearing by bits with each new sunrise.
  5. The rockstar: She showed up for appearances, did her gig, smiled at fans, shook their hands, and disappeared almost as quickly. She might have gotten off most easily because her unreal fame fits the unreality of the conference with a resonating rhythm.
  6. The social jockey: He decided what to do and which people to spend time with based on whether they add to his visibility. You know your star is rising if his kind spoke with you this year.
  7. The sponsors and the sponsored: They worked their butts off and hardly had time to talk. They made everything happen. When they had downtime they talked business or partied like the attendees.
  8. The camera crew: The camera crew was busy with their cameras. They are not allowed to interact while the cameras are on. They’ll experience the conference when they look through their flickr accounts.
  9. The pros: They treated the conference like a Twitter stream — taking part in what they found valuable, letting the rest go by. They did business. They attended some sessions and events. They skipped others for quality conversation. They got sleep every night. They kept their feet on ground and their thoughts in perspective.

Lots of regular folks were there too, by Day 4 they were easy to identify. They were the ones who were still awake and itching to find their own pillow. A Survivor Experience can wear on the most grounded psyches. These are the folks who disappeared from the interwebs when they got home.

How to Find ADOS Immunity at a Huge Conference

Lots of great things happen at conferences. SxSW is outstanding for what it offers –incredible opportunities to expand your network and constant input to move your thinking to new levels. You’ll meet great people and if you try, you’ll get a chance to know them. To be successful, you need to find immunity to an extreme case of ADD that someone called ADOS — AD-oooo shiny.

Five ground rules will help.

  1. Build your network before you go. Meet people via email and telephone long before you get to the “island.” Huge conferences are more valuable if you already have a connection to the people you’re going to meet. You’ll also find that more of the meetings that you plan will actually take place.
  2. Invest in a goal. That will give your conference a direction and a basis on which to make decisions about what to do next when unexpected opportunities jump in front of you.
  3. Only plan 3 - 5 things each day and be lethal about getting those done. Interruptions and opportunities to explore people, places, and conversations will be everywhere all day long. If you find you have time to do more than you planned, you’ll be ahead of the game.
  4. Make time for at least one important conversation daily. Go to lunch with smart people. Talk about smart things. A week of continuous small talk can make any person feel shallow, insecure, and a little lost.
  5. Make time for sleep. Don’t think you can do everything. No one will notice if you missed that third party on Tuesday. Everyone will notice if you look a wreck and can’t think by Day 3.

Those few strategies can help keep your balance. You’ll accomplish your goals, get a return on your investment, and learn plenty from just being there. You’ll head home a Survivor, feeling like the tribe was worth every minute you spent in their company.

What do you do to survive huge conferences?

–ME “Liz” Strauss

Register for SOBCon09 NOW!!

Work and network in a small quiet space with a dream team.

SxSW and Small Business: A Conference with a Purpose

Filed Under Business Life, SOB Business, Successful Blog | 1 Comment

A Flexible Plan

SxSW Interactive

When I booked to go to SxSW, I had a few considerations on my mind. My blog is the center of my small business . . . a small business needs to be open for the folks who visit here. Still, if I want myself, my business, and my network to grow and go deeper I need to be part of the relationships I care about.

Conferences do matter, especially to small business. For these reasons and many more.

I went to SxSw with purpose — to learn more and meet more people. I’m bringing back more perspective, more clients, and more friends to interact with you.

I know a conference where you can do many of the same things. . . . it’s in May. Come to SOBCon08 with a purpose!

–ME “LIz” Strauss
Need help deciding? Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!

Reviewing Your Face to Face Networking Techniques

Filed Under Business Life, Strategy, Successful Blog | 8 Comments

Liz Goes, Lorelle Guest Posts, Lorraine Gets Control

relationships button

When we’ve got a lot to do, we rely on friends to help us out and over the mound of work that we’re facing. I was delighted when my dear friend, Lorelle, jumped in to help me by writing a guest post for the time I’ll be gone to SxSW.

But as relationships work, sometimes our friends come with their own circle of relationships. A few months ago, Lorelle and I invented an alter ego of hers named Lorraine, who keeps popping up when Lorelle writes certain kinds of blog posts.

Well, Lorraine caught a thought that Lorelle was writing about networking for me and you. Lorraine’s fabulous street-wise, huge-size ego could not allow Lorelle to write that post on her own. Next thing we knew, Lorraine had taken over . . .

Lorelle and I want you to know that we hope you’re in no way offended by Lorraine’s take on the subject. She’s . . . um, er . . . direct and sometimes a little colorful. Enjoy!

Reviewing Your Face to Face Networking Techniques

by Lorraine, alterego of THE famous Lorelle VanFossen

Who are you more willing to come to aid of? A complete stranger or someone you’ve met?

Okay, so we know the answer. People are typically more willing to help those they know than total strangers. So it helps to know as many people as you can so you will get help if you need it, right?

Attending a business conference is about turning strangers into acquaintances into friends. You want to work with your friends, people you trust, people who trust you, and the ones you know can get the job done as well as help you get your job done. Right?

You want the experts and you want to get to know the experts.

Oh, wait. At a business conference, especially one on blogging, you are also the expert. People want to know you. You are the one they are waiting for to come to their aid. This is your chance. Are you ready? Are you trained? Are you prepared for the moment when the moment to perform arrives?

The Successful and Outstanding Bloggers Conference (SOBCon) is the place where experts come to rub shoulders with other experts - no matter what your expertise.

Are you ready to share your expertise and meet the experts at SOBCon in May?

Let’s review your preparation techniques.

The power of online social networking is amazing. You meet people you would never run across in your daily life. You rub virtual shoulders with the whose who of the web. It’s a never ending network of connections as you find new sources of information daily, and others find you as their source.

However, the potential in these networking possibilities only show up when you show up. Show up.

–
Lorelle VanFossen writes for Lorelle on WordPress,
Blog Herald - Taking Your Camera on the Road where you’ll also find
Lorelle’s Family History Blog. Order Her Book Now! Blogging Tips: What Bloggers Won’t Tell You About Blogging

Lorraine is usually locked away where she cannot cause harm.

Thanks, Lorelle!

–ME “Liz” Strauss
Work with Liz to get over your networking phobia!!

Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!