Great Graphic Ideas: crowdSPRING

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This week at the Feast for Smart Marketers I met Pete Burgeson of crowdSPRING. We had quite the conversation about this Chicago-based business that calls itself a “marketplace for creative services.”

Great Find: crowdSPRING
Permalink: http://www.crowdspring.com/
Target Audience: Design clients, creatives

Content: When Pete I started talking I asked how crowdSpring worked. He described the basic model as they do on the website.

crowdSPRING project model



I questioned a model based on work done on spec, but after a closer look I’m quite taken by what’s happening at crowdSPRING. Their model is intelligent and built to grow with their community.

  • crowdSPRING serves the new guys. Small businesses just launching need a professional presence that won’t cost them out of the market. Talented creatives starting out need to build visibility and a portfolio of clients.
  • It also serves who’ve been “around the block.” I’m fully confident that buyers looking for serious design work can find it here because there seems to be no requirement to participate in the “projects.”

    • I was able to browse projects, portfolios, profiles, and forums. Personal messages and forum conversations make it easy to connect with creative suppliers.

  • Creatives can upload portfolios next to their profiles. Profiles include a record of performance on projects completed through the site.
  • It’s community for learning and thinking, as well as a marketplace. The forums are filled with insightful discussion of design and of the projects on the site.

crowdSPRING is using social media in the best way . . . by making it easy for people to connect around ideas that they care about.

Go on, have a look. See how easy it looks when it’s done well.

–ME “Liz” Strauss
Work with Liz!!

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