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Feeling a Customer’s First Response

Filed Under Branding, Customer Think, Marketing, Successful Blog | 7 Comments

An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? Read more

Don’t Pay Attention — Are You Curious?

Filed Under Branding, Customer Think, Marketing, Successful Blog | 10 Comments

Pay Attention!

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Pay attention.

How many times have you heard those two words?

What did they really mean?

To me they meant sit up straight; fold your hands; and be quiet. Look and listen?

I used to think life was all about paying attention. I don’t think that anymore. Read more