Liz Strauss at Successful Blog

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7 Steps to Being Recognized as an Expert

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The Catch 22 of Being an Expert

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One of the hardest parts of business blogging is finding a niche where you know you can write successfully. Once you find that niche, naturally you’ll looking to find readers. Those readers that you’re looking for are looking too. They’re looking for a writer they have time for — someone they can trust and rely on — an expert.

Becoming an expert seems to be a Catch 22.
You have to know your stuff to be an expert. But . . .
It seems that “expertness” starts out as not what you know, but what you’re known as.

You have be an expert, before folks will see you as one.
A Ph.D. helps, but it doesn’t automatically translate to expert. Testimonials from other experts help too, but they aren’t a magic entry to the world of experts either.

The problem for the most of us is . . . if no one will look at what I know, how will I ever be recognized as an expert?

7 Steps to Being Recognized as an Expert

There’s no question that to be an expert, you have to be knowledgeable, authentic, and hardworking at what you do. Everyone pays dues to get to the top, but knowing what to work at helps a lot too.

To be recognized as a expert, someone has to see your work and know its quality, see its value, find it relevant and worth coming back to.

These are the 7 Steps to being recognized as an expert when someone comes to look.

Striving to be an expert in your niche lets your readers know who you are and why they should keep coming back to see you. It’s a key centerpiece of your brand — quality, knowledge, and credibility as promotion. If you’re ready when that person comes to look, the rest will happen. Just keep counting to seven — seven key steps to being an expert that is.

What better way to promote your brand and your business than to have everyone see you as the expert? How can I help you do that?

–ME “Liz” Strauss

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