Liz Strauss at Successful Blog

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7 Steps to Being Recognized as an Expert

Filed Under Branding, Marketing, Successful Blog | 60 Comments

The Catch 22 of Being an Expert

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One of the hardest parts of business blogging is finding a niche where you know you can write successfully. Once you find that niche, naturally you’ll looking to find readers. Those readers that you’re looking for are looking too. They’re looking for a writer they have time for — someone they can trust and rely on — an expert.

Becoming an expert seems to be a Catch 22.
You have to know your stuff to be an expert. But . . .
It seems that “expertness” starts out as not what you know, but what you’re known as.

You have be an expert, before folks will see you as one.
A Ph.D. helps, but it doesn’t automatically translate to expert. Testimonials from other experts help too, but they aren’t a magic entry to the world of experts either.

The problem for the most of us is . . . if no one will look at what I know, how will I ever be recognized as an expert?

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