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Liz Strauss at Successful Blog

Thinking, writing, business ideas … You're only a stranger once.

Holiday Bloggers’ Block — What to Get to Let Ideas Come to You!!

Filed Under Idea Bank, Successful Blog, Writing | 15 Comments

Get Out of Your Head!

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When people speak of writer’s block, often what they mean is that they don’t know what to write about. Without that goal, they can’t get started. It happens to bloggers too.

Whether we’re writing a single blog post or setting out to start a new blog, we have to know what we’re planning to communicate and the direction we want that communication to go.

In other words, we need something to say.

Get some help . . . by letting the ideas come to you.

Ideas tend to hide when we try to hunt them. Those we find seem shallow and less than appealing. Ideas and people have that one huge thing in common. They’re easier to work with when they come to you.

Get it? Good.

–ME “Liz” Strauss
Work with Liz!!

Related
Don’t Hunt IDEAS — Be an Idea Magnet
Got the Idea. Now What Do I Do with It?
Finding Ideas Outside the Box
Eye-Deas 1: Have You Started Seeing Things?

How Do You Know When You’re Ready to Move to the Next Level?

Filed Under Successful Blog | 12 Comments

This guest post was contributed by friend and SOB, Sheila Scarborough. Her advice here is flawless and based in deep expertise. –ME “Liz” Strauss

Moving To The Next Level

by Sheila Scarborough

Most entrepreneurial online “digital creatives” find that their business moves through a progression.

At first, many writers, Web designers or other content providers often take most any job as long as it pays. In the quest to amass a decent portfolio or group of clips, it’s easy to succumb to the siren offers of “revenue sharing” or “exposure” or “future growth,” rather than demanding a higher per-word or per-project rate.

Blog for $50/month and post 5-7 times a week? Sure!

Heck, blog for nothing and hope for some ad revenue? Sure!

Anything to get a toe-hold as a freelancer.

There comes a time, however, when the digital entrepreneur is ready to truly make a living in his or her area of expertise, maybe even to be able to drop the side job that actually pays most of the bills.

How do you know when you’re getting ready to move to the next level?

I’ve asked myself that question a lot lately, as I approach two years as an active freelancer (a writer and blogger, in my case.) Here are some benchmarks that I’ve stumbled across at this juncture; you may find some similarities to your own situation, or as a newbie you can look forward to someday grappling with these turning points:

1) You can’t work by the seat of your pants anymore.

Perhaps you have more than one blogging commitment, plus offline work and some clients and consulting. Life starts to implode, you meet all of your deadlines but just barely, you gain twenty pounds, the house is a wreck and upon awakening you think, “Oh, no, I have no idea what I’m blogging about today, plus there’s a client meeting that I’m not ready for this afternoon and an article deadline by close of business.”

It’s time for a schedule, because it’s time to admit that this is your job and you’ve gotta get organized. Big wall calendar, some online software, a PDA, an old-school Filofax, whatever — you’re at the stage when you must get a grip on the madness. It’s time to hire a CPA for taxes, it’s time to buy Quickbooks or other bookkeeping software to track invoices, it’s time to buff up that blog/Web site, it’s time to….move into the bigger leagues.

2) You are ready to build a specific or at least semi-defined expertise.

At first, entrepreneurs will do most anything to make a buck, even if it isn’t what they like or isn’t what they’re very good at. For a PayPal transfer or an actual check, I’d write about most any topic when I first started out, for any publication that was halfway legitimate.

At some point, however, you know which subjects really make your heart sing, which ones call forth your best work, and it’s time to begin to focus and hone your expertise and creative efforts.

For writers, this is the moment to say, “You know, I write mostly about X, Y and Z. Someday I’d like to touch on A and B, but right now, I specialize in X, Y and Z.”

This is different from what you said in the beginning, which was roughly, “I’ll write about anything.”

3) Your time and effort are worth something to you.

At first, many digital creatives are so eager to succeed, they’ll leave no stone unturned to get their business off the ground. They sign up for every e-newsletter and magazine that seems professionally helpful, they have a gazillion RSS feeds, they go to every meeting that seems like a good networking opportunity, and the answer to every problem is to throw more work hours at it.

I personally have reached the point of admitting that I can’t know everything. I can’t read it all, can’t track all the feeds, can’t answer all the emails and memes, and most importantly, I should not feel horribly guilty about it.

To do my best work, I can no longer allow myself to overload my own brain. It’s time to prune the RSS feeds, not follow everyone on Twitter who follows me, unsubscribe from emails that I don’t really read nor care about, all so that I can concentrate on the information flow that is most helpful in my work.

It’s also time to be paid what I’m worth (for a writer, that’s no less than US$0.50/word and preferably US$1.00/word, and roughly $20/post for blogging) and to cast an unfriendly gimlet eye on work that may require a lot of wheel-spinning for a monetary pittance. Some occasional work may be worth lower or even no pay, for a variety of reasons, but my going-in position has shifted to an expectation of decent pay for the work that I do, rather than pleased gratitude that anyone pays me at all.

It’s scary to realize that your baby, your business, is at a turning point, but the good news is that it’s time to make some tough career focus decisions because….you’ve done well and are ready to do even better!

–Sheila Scarborough You’ll find Sheila and her blogs at SheilaScarborough.com

Isn’t Shelia amazing? So why not tell her? How will you know when you’re at the next level? Could you be there already?

–Liz
Work with Liz!!

Related
Sheila Scarborough Is a B.A.D Blogger
Roving Sheila at SXSW 03 -09-07
Roving Sheila at SXSW 03-10-07
Roving Sheila at SXSW 03-11-07 and 03-12-07
Roving Sheila at SXSW Finale

Business and Life: Are You Making the Most of the Conversation?

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog | 27 Comments

Which Conversations Are Important Too!

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In the world of business, it takes an action to make something happen. Watching rarely gets anything done. A conversation is a great place to make things happen. Yet, many of us seem to be missing out.

Where do you fit in the conversation? Are you a lurker, a listener, or a participant?

the conversation

If you’re a lurker, you’re getting the value of the information.

If you’re a listener, you’re also finding out who knows what and who’s a pretender. Listeners soon find out who’s connected to whom.

If you’re a participant, you’re making an impression. People are also finding out about you.

But this is only stage one.

Where the conversation occurs makes a difference. Are you only talking to the people you already know? When you move into a new network do you move down to the level of a lurker? I know that I used to do just that. Then I realized something important.

If we only talk to the same group of people, we’ll always be in that same group talking about the same things on and on.

Want to know, want to grow? You need to expand where you have your conversations.

the network

In our circle of friends, we usually agree on the same ideas.

When we move out to a network of colleagues and acquaintances, we can share in new ideas and new thoughts.

If we want to move up and out, if we want to grow and become more, we have to get to know the folks who know what we need to know. That means reaching out of our personal network to explore many more networks — the networks to which those people belong — and letting those who need a hand up into our own.

Being part of a conversation is a step in the right direction. Using the conversation to reach out raises the bar. Are you taking the conversation as far as you might to grow?

–ME ‘Liz” Strauss
Work with Liz!!

–ME “Liz” Strauss
Work with Liz!!

Holiday Shopping 2007: The Business of Matching Hot Gifts to Cool People

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog, The Big Idea | 6 Comments

Buying Is a Business Skill Too

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They call today, Cyber Monday, the busiest shopping day on the Internet. Folks in the US, returning to work after the Thanksgiving holiday, realize that the shopping window to the holidays is limited and that the sales have officially started.

We seem to be getting the hang of this online shopping thing.

Forrester Research says this year’s sales are projected to be up 21%. Consumers report that online hot spots that are taking off include jewelry, apparel, and accessories. As a buying group, we also getting more interested in free shipping and turning down “extras” in the form of gift wrap and overnight delivery.

Matching Hot Gifts to Cool People

Beyond the sheer fun factor, the ability to match a well-chosen gift the right person is a fabulous business exercise for any person who serves other people . . . bloggers who write for readers, folks who who work with clients . . .
at the heart of great gift giving is the passion to deliver something folks really desire or need.

That, of course, means starting with the people we’re “serving.” With that in mind, I’ve organized this list by the people not the gifts.

For the “IN” Crowd

Be they 5, 50, 500 years old, these are the folks who hang with the coolest crowd. They know what’s “in” often before we’ve even heard it exists When we shop for them it’s good to keep in mind one rule: Timing is everything. What they want will be in short supply. Buy their dream gift early in the season.

Watch the popular searches, if you’re not sure. At the moment, these are the predictions for what will be hot this year.

PS3, Wii and Elmo were among the top 15 product searches on Yahoo! Shopping, according to Chris Saito, the company’s vice president of products. Elmo placed at No. 13 on the list. — CNN Money

For the Musical Kids in All of Us

Toys that work with our MP3 players. C’mon they’re not just for kids.

Mattel Singing Barbie

Singing Barbie is a diva. Yep she’s a diva with all of her hair. This Barbie will answer her cell when you put it up to her ear. I’m sure some human divas don’t do that or do that well. The doll will perform three prerecorded tunes or will “lip sync” and dance to songs on your MP3 player.

Mattel’s “I Can Play Guitar System” takes Guitar Hero to a new level. Plug the minature into the TV, match the color-coded song notes to the color-coded finger position buttons along the shorter strings. Earn points and move up through the levels. $99.99

Hasbro’s “Power Tour Electric Guitar,” is made in partnership with Gibson. This minature electric guitar has 4 play modes, 12 preloaded songs, and can plug into an MP3 player.

For That Favorite Techie

To know a techie is to love one. To love one is to know that they have precise tastes. When in doubt, let them pick what they want.

Take phones, for example, a blackberry user wouldn’t be caught with an iPhone. Jeremiah suspects the Nokia could lighten his equipment load because of it’s 5 megapixel camera. It’s often a matter of individual needs and preferences. Buying a phone these days is like buying a car. The research takes 53 times longer than the purchase.

The Flip is popular, especially among nontechies– like me — trying out video. Emily Price is an expert on camcorders. I’m not even going to pretend to know more than what I’ve already said on the subject so far. Michael Carr at About.com discusses digital cameras in every price range. Digital Photography Review can keep you up to date on which cameras are popular.

Some folks just like to know where they are . . . Check out GPS devices.

One Laptop Per Child Laptop

Though someone told me yesterday he wants a Macbook Pro and another said she was looking at cool laptops. Before you buy me either, I’m wondering whether I want to wait for Tablet.

Still most everyone agrees, you could do worse than this Give One Get One laptop deal.

For Folks Who Love Low-Tech Too

Low tech can be incredibly elegant.

Which of the moleskines is your favorite? I’m partial to the tiny cahier ones that fit in my back pocket without discomfort.

An elegant writing instrument can make what we say seem more important. A note written with a beautiful pen seems to have more meaning.

Levenger Leather Shirt Briefcase

Anyone with too little space or a collection out of control might be turned on by elegant organizers.

That graduate in that first career job might like something elegant to carry and use in business situations.

Then, of course, there’s tickets to trips, concerts, plays, games, and special events.

For Folks Who Don’t Treat Themselves

Some folks seem to have everything they need. For these folks, why not try a twist on the usual to offer them some luxury they wouldn’t get for themselves?

Instead of a new bathrobe . . . the most expensive, luxurious bath towels. Every day will feel like a royal stay at a fine hotel.

J Crew cashmere scarf

Instead of gloves, and hat . . . a cashmere scarf. When they wear it to the grocery store, they will feel as if they are going to an oscar-award event.

Instead of a new blanket or sheets for the bed . . . a fabulous new pillow or a feather bed. What better gift than beautiful sleep?

Think smaller, but more luxurious.

Holiday gift giving is a perfect time to practice Steve Farber’s Extreme Leadership philosophy, Do what you love in service to those who love what you do. It’s a great philosophy in business and life that fits any time, anyplace, anywhere.

How will you match the perfect gift to each person on your list this year?

–ME “Liz” Strauss
Work with Liz!!

Be sure to check the Wall Street Journal for more information on perks Online Retailers will be offering this holiday season.

How to Think Like a Millionaire and Be What You Want to Be

Filed Under Inside-Out Thinking, Perfect Virtual Manager, Successful Blog, The Big Idea | 18 Comments

Congratulations! You’ve Won!

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How would do if you won lots of money?
Most folks who win the lottery don’t do so well. The headlines shout out their stories.

Most lottery winners are bankrupt in 5 years. Why is that?

Millionaire Thinking

Google the search string think like a millionaire [without quotation marks], and you’ll find that exact phrase still shows up on page 35 of the search results. Obviously, the idea that millionaires think differently is accepted wisdom.

Suppose your goal is to retire a millionaire. What would it take to get yourself there?

Becoming a millionaire takes the same passion, focus, drive, and vision as any job goal you might set.

Whether you aspire to be the headmaster of the school where you teach, the top research biologist, or an Olympic gymnast, without incredible luck, you just won’t get there, unless you . . .

World Chess Champion Garry Kasparov didn’t get to be the best by thinking that he would never be at that level. Nicole Kidman didn’t become an A-List Actress and the highest paid public speaker in history by waiting for chances to come to her. Ian Fleming wasn’t dreaming about who’d play James Bond when he wrote the first book in the series.

All three of them knew where they were going and they got there.

“If you want to achieve something you have never had before, you must become someone you’ve never been before.” -Jill Koenig in her book, How to Become a Millionaire.

Let’s follow her thinking a little further.

“I am not talking about ‘fake it ’til you make it.’ I am talking about redirecting your thoughts, energy and actions into the type of person who would absolutely manifest that Goal.”

So what does Jill say that she did? You can find it her article with the same name as her book, How to Become a Millionaire.
This author who has become a millionaire and an expert in the field of strategic goal setting lays the path in plain language. To become a millionaire, she paid attention to millionaires whom she admired, using their actions as models. The path Jill Koenig took is set out plainly. You could do and so could I.

7 Traits Millionaires Have in Common

  1. Millionaires rise early, show up, and keep their promises. Hard work doesn’t scare them.

  2. Millionaires invest time in motivational activities and personal development.

  3. Millionaires keep a regular routine — one they know keeps on their “best game.”

  4. Millionaires keep their heads and hearts point toward their destiny.

  5. Millionaires see opportunity, not obstacles.

  6. Millionaires know how to say “no,” to a negative influence.

  7. Millionaires are people other folks want to do business with, or they could never have become millionaires.

Go ahead, replace the word millionaire with any goal or role you might long for. Those traits define peak performance and people we like to work with.

Any peak performer owns his or her goal. Don’t just wish. As Ghandi said, “Be the change.” Make your goal your identity. Once you do, people around you will start to agree and the support will move you toward where you’re going.

Be a millionaire or be something even better. If you are willing to become your goal, you’ll get there. You’re the only one who can talk you out of it.

It’s a matter of being willing to win.

Can you think like a millionaire?

–ME “Liz” Strauss
Work with Liz!!

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