Self Promotion: A Winning Answer Every Time — Why is That?

Filed Under Branding, SOB Business, Successful Blog | 33 Comments

Why You?

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In the comment box last month, for a post called 5 Reasons People Don’t Get Hired and the Only 3 Questions that Count Martin and I discussed questions we use when interviewing candidates for jobs. But let’s put this in context.

This is my favorite interview question. It requires a form of self-promotion.

If I had a candidate with a resume just like yours, what 3 things would you bring to the job that no one else would bring? No need to worry there’s no right answer.

In 15 years of asking that question, no candidate ever stammered. All of them took their time, gave it thought, and came back with a winning answer. No two answers were even remotely close.

No one got tied up in the confusion that usually hangs around self-promotion.

Why do you think that’s so?

How would you answer the question? What three things are you bringing that no one else would? What three things are uniquely you?

–ME “Liz” Strauss
(I’ll be gone late morning to the dentist. Don’t worry if I’m not hanging in the comments.)

Related
Shameless Self-Promotion: What Makes It Shameless?

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BusinessWeek Special Report: Best Places to Launch a Career

Filed Under Business Life, Great Finds, Marketing, Successful Blog, Survival Kit, Trends | 2 Comments

Special Edition for Job Seekers

Know a college grad, a job seeker, just want to know what’s happening — it’s all here. This isn’t an article. It’s a whole magazine!

Great Find: BusinessWeek Special Report on Best Places to Launch a Career

Permalink: http://www.businessweek.com/magazine/toc/06_38/B40010638bplc.htm?campaign_id=nws_insdr_sep8&link_position=link1

Audience/Topic: Anyone who is or knows anyone interested in the world of work

Content: BusinessWeekonline has put together an amazing resource of 15 articles for job seekers. The topics are timely, relevant, and varied. The writing is crisp and compelling. I’ll save you a second or two by putting the entire link list here, rather than just the title.

BusinessWeek Special Report on Best Places to Launch a Career

Two slide shows are only available at the site:

  • Online Extra: Slide Show: Today’s CEOs: Then and Now
  • Online Extra: Slide Show: Launch Pads

Enjoy the resource and pass it on to all who need it.

–ME “Liz” Strauss

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Brand YOU–Making Your Weaknesses Irrelevant
Blogging Improves Job Prospects

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