Would You Rather Be Martha Stewart or David Armano?

Filed Under Customer Think, Successful Blog | 15 Comments

Before You Choose . . .

Did you read David Armano’s post on corporate stumbling this week? He cites an article in GlobeandMail about how Martha Stewart made a beautiful website that no one wanted to visit. He points to simlar mistakes made by Coke and Bud, and then explains “what really motivates users.”

There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats.

Not only is much of their content easier to find on the Webâ€”it’s engaging, relevant,

and the people who produce it actually talk back to us.

David “gets” what’s “sticky,”

. . . it’s the content that will keep us engaged, and coming back for more. It’s the special sauce that can take a consumer and make them an active participant.

So will you be Martha Stewart or David Armano? The choice is yours.
How will you make yourself sticky to the customers already want to love you?

–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.

Related:
See the Customer Think Series on the Successful Series page.

Share This

The Effect of Heroes

Filed Under Motivation/Inspiration, Successful Blog | 9 Comments

It Wasn’t a Movie

This morning I woke early as I often do. My mind was working on a problem. I found my way to a news story, called Heroes, by David Armano.

The problem that woke me up so early fell away from my mind. My eyes got wide. My heart got open. I looked out the window at the thinnest crescent moon for the longest time. It blurred as I tried to find the word for what I was feeling at a cellular level.

The word was hope. I was proud to be human.

–ME “Liz” Strauss
Click the title “Heroes” to read David Armano’s eyewitness account of a horrible train wreck and two young heroes.

Share This

SOB Business Cafe 04-27-07

Filed Under Great Finds, Successful Blog | 6 Comments

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Alister Cameron, Blogologist wants us to know something important.

If you donâ€™t have passion and purpose, greater productivity wonâ€™t help you!

Blogopreneur takes a good question and answers it even more fully.

Starting an online business? Watch out!

Conference Calls Unlimited has some advice on managing what doesn’t seem to stay the same.

Managing Change

Spooky Action outlines 21 capers that made the papers.

The 21 Biggest Technology Flops? Who Writes This Stuff?

Logic + Emotion explains why being small is a big deal.

Small Is the New Big

Life Beyond Code tells a simple story.

A simple story about thoughtfulness…

Related ala carte selections include

One Reader at a Time Suggests We Make Some Noise.

Laugh Out Loud? No - seriously!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss
SOBCon 07 limited seating. Register Now!

Share This

SOB Business Cafe 03-23-07

Filed Under Great Finds, Successful Blog | 12 Comments

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Strategic Name Development talks about branding your band.

Brand Naming: Characteristics of a Band Name

Logic + Emotion has Armano v. von Oech.

Analog-Digital Foreign Exchange Program

Wendy Piersall at Problogger has a way to gain leverage from an A-Lister.

How to Leverage the Traffic of an A-List Blog

Ask Dr. Kirk gives some pointers on how to present information during a presentation.

Communicate With Body Language While Teaching

Blogging Pro’s new design is available.

Blogging Proâ€™s Theme Released

Related ala carte selections include

The Instigator Blog has decided to take on Copyblogger at writing the most contagious headline ever!

You Donâ€™t Have To Play With Yourself Anymore

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Share This

SOB Business Cafe 03-02-07

Filed Under Great Finds, Successful Blog | 12 Comments

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.