Write a Book? Assemble the One in Your Archives!

Filed Under Branding, Content, Idea Bank, Productivity, Strategy, Successful Blog, Writing | 84 Comments

Turning One Kind of Content into Another

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In July of 1995, I met with president and the major partner/owner of a company in trouble. The company had one product earning and was losing 10% a year. They laid out the problem and asked my solution. Thinking I had nothing to lose, I told them.

I’d get on a plane to the UK next week; find the best product they had to offer; repurpose it to perfectly meet this market; and get it out there earning as fast as I could.

My blood sugar dropped when the partner replied, “You’re going to London.”

We made new products by turning one kind of content into another.

Want to write a book? You probably have one almost done in your archives.
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Rehearsing My Writing . . . No, It’s Not Just a Liz Thing

Filed Under Content, Productivity, Strategy, Successful Blog, Writing | 21 Comments

Musicians, Actors, Writers

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Growing up, I learned early that it was imporant to sort the things I do that everyone does from the things you might call . . . um, er . . . “uniquely Liz stuff.”

Knowing the difference has saved me from looking foolish and made me a better teacher. . . . Unfortunately, knowing doesn’t come with immediate credibility on that self-same subject.

Sometimes I know that other folks do the same things that I do. Yet the idea is apparently so incredible that people hearing me say so assume I’m delusional and that the subject in question is . . . sshhhh don’t tell Liz, but we all know it’s . . . a “uniquely Liz thing.”

I’m writing this because I know I’m not the only writer who rehearses before writing.

Stop whispering.

I can’t imagine a person who hasn’t used the process, you included.

We all practice what we want to say when the conversation is really important.

“Mom, I don’t want to go to the party. . . . I need to. My entire life depends on it.”

“Sweetheart, when you talk that way, I can’t hear what you’re saying.”

“In the past year, I’ve take on significant new responsibilities . . .”

Those aren’t words that just happened. We rehearsed them.

Actors rehearse improvisations.

Musicians rehearse jams and free-wheelin’ rock solos.

Writers rehearse before writing. Some prewrite. Some freewrite. That’s rehearsing too, but I mean thinking words before sitting down, typing, before having to look at them.

Here’s something of how my rehearsing goes.

  • I think about the words I might write.
  • I say them and listen. I construct and recontruct sentence as if I were preparing for an important conversation.
  • I think I might say this. I think about whether that statement makes sense and makes me want to pursue it.
  • A few words come that sound right.
  • I find a word I particularly like. That word begets another and there are two, three , and four.
  • Soon I have sentence, sentences — whew an idea is rolling — it’s a paragraph!
  • I walk and practice and play with words until I feel ready to write jazzed about what I want to say.

Rehearsing is more fun than sitting at my computer.

I hear some folks rehearse in the shower, . . . That’s okay for writers. It’s not a good idea, if you play electric guitar.

–ME “Liz” Strauss
If you think Liz can help with a problem you’re having with your writing, check out the Work with Liz!! page in the sidebar.

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The 5 Traits of an Infallible Writing Program

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Why There Is No Decent Writing Program

I received an email asking:

Is there such a programme (not software) for writing? A simple one?
If not, can it be done?

My answer:

There is not one that I know of. The problem is that language is so complicated that the finest copyeditor I know can sit for hours over a sentence unraveling its meaning and its correctness.

A writing program requires a human. Otherwise you end up with a stilted bad translation, like a piano player who knows all technique and no art — or a designer with the same problem. You only get so much without discussing an original whole developed by the learner to test the message the learner is trying to send to make sure its the same one the reader is getting. It’s the ambiguity of words and the twists and turns of spelling that make learning to write too complicated to teach from a book or a computer program.

The 5 Traits of an Infallible Writing Program

Each writer’s process is individual. We find our own way to it. If your quest is to become an effective writer, you’re really taking on an apprenticeship. These are the 5 traits you need to build an infallible writing program.

    1. To make the words sing with power and move people to action, you need a writing-rich environment, where folks write and talk about writing, a place where you have mental space and time to practice.

    2. To offer direction based on your writing, you need a human, a coach, a teacher, a fluent writer, who understands the dynamic tension between structure and expression, who can listen like a reader and translate you message, and who loves the music of the language. Writers need constant feedback no question.

    3. You need writer friends to coach you with tips and techniques that they use, the way an old jazz guitarist shares what he’s learned with a new one. Writers need input to keep growing.

    4. Plenty of technical resources and reference books to check for how to do things according to conventions, such as capitalization and punctuation, grammar, usage, and mechanics. And you need someone to show you how to use them as manuals not roadmaps.

    5. You need time for reflection. Time to think the deep thoughts. Without them, serious writing just doesn’t happen. The world gets in the way. It only takes a few minutes to let a writer find the quiet to write in.

Learning to write starts the day we learn our first word and continues until we write our last one. It works in this way:

First we listen. Then we speak. Then we read. Then we write. The more we listen, speak, read, and write with folks who can already do it, the more fluent we become in the language, and the more we understand how to use it. With fluent speakers and writers guiding us, we learn to do it faster, broader and more deeply.

In the end, we learn to write as we learn to talk, by doing it.

–ME “Liz” Strauss

If you think Liz can help you with your writing check out the Work with Liz!! page in the side bar.

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6+1 Traits: Sentence Fluency — I Got Rhythm

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I Got Rhythm I Got Music

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We talk about being fluent in a foreign language, but it’s almost foreign to talk about being fluent in our own.

Wow! That’s a fluent sentence. It’s got rhythm and cadence. It’s well-built and interesting. It stands well on its own and it almost dares you to read it out loud.

If I were to guess why so many people tell me I’m a great writer, I would guess that sentence fluency has a something to do with what they are thinking about.

Sentence fluency is the romance of how words come together to pass on meaning. To me it’s the seduction of writing. It’s what writers mean when they use the word compose.

As a reader, I want the words to carry me and do what great music does — take me along with them — slow down when I need to listen hard and go fast, fast, fast, when the writer is telling something that’s exciting and fun.

As with all of the traits of effective writing, writers have ways to make writing dance to the tune that you want. Read more

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6+1 Traits: Word Choice — A Writing & Business Power Tool

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Word Choice Reveals Things About Us

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Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows.

Difficult, arrogant, clever, brilliant, resistant, creative, out-of-the box, genius, spoiled brat, misunderstood, having a bad day, playing with you, smartass, ambitious, valuable, disruptive.

I heard all of these words said by different people to describe the same exact behavior by a single individual.

Each person chose a different word. The word for them described the behavior, but even more it described their mindset, the filter through which they see the world.

Words reveal the mindset of a company culture too.

Does your company choose nice words to talk about inanimate objects and violent ones to talk about people? Does it seed catalogues and grow the business, but target customers and kill competition?

Word choice is a powerful thing. It communicates our unconscious thinking. At first we think it’s just a habit, but imagine for a second. What if we said “seed and grow customers”? How would that change the way we think and what we do?

What if Google called us customers? Would Blogspot bloggers have more service? What if Technorati called us partners?

Word choice is a power tool — both in writing and in business. Read more

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