Customer Solve Your Own Problem

Filed Under Branding, Business Life, Customer Think, Successful Blog | 12 Comments

That’s Customer Centered

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I still keep my personal blog at two click exchanges. I do that for lots of reasons. I feel a little sentimental. My little blog found it’s first friends in such places and I still like exploring them. I also like to watch how such things work. The business models interest me. I want to watch as they introduce new features. I want to see how each community reacts to them.

Brand You and Me

Over the last year, I got to be good friends with a tech at one click exchange. Rachel was like me, a nice one. They had a problem for a few weeks with a spell of trojans. It seems everyone tried to crawl onto my computer I caught four or five in three weeks. Read more

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Feeling a Customer’s First Response

Filed Under Branding, Customer Think, Marketing, Successful Blog | 7 Comments

An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? Read more

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Don’t Pay Attention — Are You Curious?

Filed Under Branding, Customer Think, Marketing, Successful Blog | 10 Comments

Pay Attention!

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Pay attention.

How many times have you heard those two words?

What did they really mean?

To me they meant sit up straight; fold your hands; and be quiet. Look and listen?

I used to think life was all about paying attention. I don’t think that anymore. Read more

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Cow- . . . Er . . . Blogtipping

Filed Under Customer Think, Links, Marketing, Successful Blog | 5 Comments

I Know Cowtipping

Where I grew up, some kids would go out cowtipping in the summer. They would drive out to 1-Mile Road or 2-Mile Road to find a farm where cows were sleeping, sneak up on a cow, and push it over. Then they’d run back to their cars laughing.

I didn’t do it. I’d like to say that was because I am a humane soul. I am a humane soul. That’s true, but that’s not the reason I didn’t do it. I didn’t do it, because I make a habit of not disturbing sleeping beings, especially those that are larger than I am. The risk is more than I care to take on.

But Blogtipping?

This morning when I went to check my links at Technorati, I saw one from Easton Ellsworth at KnowMoreMedia called It’s A Great Day For Blogtipping. Needless to say I was a bit concerned.

I stood up to look at my computer to make certain it was upright. Then I viewed my homepage to be sure that it wasn’t sideways. Whew! What a relief to see it looked fine. Those two things out of the way, I could then click the link without fear to find out what Easton had in store for me.

Blogtipping Easton Ellsworth Style is a great example of showing readers that you value them.

He’s right. It is a great for blogtipping. Will you tip a blog today?

–ME Strauss

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Better Than Hi! How Are Ya?

Filed Under Customer Think, Marketing, Strategy, Successful Blog | 14 Comments

Conversation Starter

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The first step in getting to know anyone is conversation. Sometimes though, conversation doesn’t come so naturally. It’s no fun to find yourself in a situation with nothing to say for whatever reason. I keep myself armed with a question or two that I can pull out on those occasions.

A great “getting-to-know-someone” question has three critical traits.

  • It’s open-ended to get the other person talking.
  • The responder can choose what to reveal.
  • No implied judgment or right answer is hidden within it.

The question I use most often when I want to spark conversation is this one.

So, what do you do when you’re not doing this?

I’ve had fabulous conversations with CEOs, cab drivers, hair dressers, and once with another person stuck in a elevator. I’ve always parted those conversations feeling like I’ve made a friend.

Got any conversation starters that you use?

–ME “Liz” Strauss

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