How Can You Change What You’re Afraid of?
Filed Under Motivation/Inspiration, Successful Blog | 20 Comments
Each Year We Get Better
Every year, we get a better at smoothing the edges of what we’re inventing — our businesses, our community, and this event that we build together when we walk into that room.
At SOBCon08, a beautiful young woman joined us. She signed up with only her first name. She was in the room the whole time, but I didn’t get to know her well. This year she returned with her full name and seemed so much more involved. As I read her story, I wish I had reached out to her more last year. She’s inspired me to make sure that I look to do that more.
Reflections on the ROI of SOBCon09 by Amy LeForge
I’m just home from a weekend in Chicago for SOBCon09. The theme this year was The Return On Investment (ROI) of Relationships and I’ve been reflecting on what my personal ROI is for this trip. This was actually my second time attending SOBCon. That fact came as a surprise to more than one of the attendees this year when I introduced myself. The reason they were surprised is because they didn’t remember me from last year. That’s right. I went to a marketing/business/entrepreneurial/blogging conference last year and hid. I sat back in the shadows and listened and learned. I made a few friends, but I shied away from actually stepping out and having conversations or building relationships.
Don’t get me wrong: I have no one to blame for this but me. No one at SOBCon was (or is) anything less than stellar and wonderful and amazing. Every last one of them. I was out of my comfort zone the entire time; it was clear that I was in the company of people who knew and understood so much more than I and I was intimidated. I do not exaggerate when I tell you I sobbed for a good deal of the drive home last year.
I have long wondered what caused my attack of shyness. My husband, upon hearing me describe what had happened at SOBCon08, was quite puzzled. “You’re not shy,” he said. And he’s right. I’m not. Perhaps it’s that I’m an introvert, but even that label does not completely fit. It’s true that I am a listener, but I also love to tell stories. I wouldn’t be a blogger if I didn’t.
I came to SOBCon09 bound and determined to do better. This meant stepping far out of my comfort zone and forcing myself to join conversations, ask questions, and get to know people. Most frightening were the evening social gatherings. I went anyways. (I won’t lie to you: I had to have several rather stern talks with myself about not giving up and running away.)
If you talk to SOBCON attendees from years past you’ll hear how people walk in as strangers and leave as family. Friendships are forged that extend far beyond the boundaries of this one weekend. It’s all true.
I cannot begin to adequately describe how kind and welcoming people were, or how blessed I am to have been able to friend so many. Even when I very honestly said, “I’m scared out of my wits here,” I was warmly received and supported.
It was a conversation with Chris Cree that really crystallized things for me. When you feel so completely out of your league, as though you’re surrounded by people who are just so far ahead of you it’s emotionally exhausting. You finish every day just raw inside. Chris told me he knew what that felt like; that he had experienced it himself and that fear was playing a big role. That’s when I realized: sometimes we need to change what we fear.
I was reminded of a field trip I arranged for my behaviorally disordered students to a ropes course several years ago. If you’ve never seen a ropes course, it’s basically an obstacle course about 20 feet off the ground. I got it into my head that my class would benefit from doing the course.
Have I mentioned that I’m afraid of heights?
There were safety harnesses of course, but that didn’t stop me from almost passing out at one particular obstacle. Two trees were a few feet apart, each with a small platform. All I had to do was step from one platform across open space to the other. It couldn’t have been more than an 18-inch gap. With all the kids watching I didn’t dare to quit so I took the step. In order to succeed, I had to change what I was afraid of.
This weekend, I was blessed with the wisdom, expertise, time, and friendship of more people than I have space to acknowledge here. I cannot begin to put a value on the support I received or the help I was given. I deserve none of it. I am no more special than anyone else and yet I walk away having been given priceless gifts. I doubt I could ever thank people enough.
So what was my ROI on SOBCon09? Huge. Priceless. Beyond description.
Worth it.
And guys? No longer will I allow fear to stop me from walking into a room to make new friends. No longer will I allow myself to run and hide when I really need to stand and shine. Instead, I will fear letting you down by not using what you’ve taught me. I fear disappointing you after having been given so much.
I have changed what I am afraid of.
Amy LeForge writes about the successes, failures, and funny stories of being a parent at Earnest Parenting. You’ll find her on Twitter as @EarnestOne
I’ve been afraid like Amy has been. Sometimes, in some rooms, I find I still am.
I was afraid when I read this blog post that she, you, and me would only see that I let her down last year. It’s hard to think someone has courageous as she is would have feel so sad on her way home.
But so much would be lost if I didn’t share her story.
I had to change what I’m afraid of. I don’t want it to happen again.
A new outcome is inside a new point of view.
How can you change what you’re afraid of?
–ME “Liz” Strauss
Work with Liz!!
How Do Get You People to Stop Listening to Words and Start Hearing Ideas?
Filed Under Marketing, Successful Blog | 4 Comments
Semantics Isn’t Conversation
In any conversation, a simple word I choose may have an unexpected effect on you. I have no way of knowing when you have “history” with ordinary words I regularly use.
A word such as curiosity, or money, or gorgeous might trigger a specific and negative response. I’ll have no clue that I’ve touched off feelings, negative feelings. I won’t suspect that one word has changed the tone of my presentation from neutral to negative.
It’s an accident because of something or someone in the past.
Looking for the Wrong Words
What folks encounter negative words it’s easy for them to have negative thoughts. They transfer their experience to the the person who said them, even when the words said aren’t thought of as hurtful, negative, or mean to most people. Communication breaks. Those listeners get distracted in that way.
It’s confusing when folks flinch at something we think is innocuous. We often feel misunderstood and try to explain that we meant no harm. It’s a defensive posture that rarely works. Rather than getting caught in explanation, looking for the tripwire word can be most helpful. If we ask about the message received, we avoid the risk putting our focus on our own intentions, but on the hearing the person who feels something wrong was said.
Here are some ways to bring the focus back to listening — when it seems that we’re getting distracted by words, and not hearing ideas.
- Know what you want the outcome to be That means listening to the people — their tone, their pauses, their enthusiasm leve — not just the words they’re saying.
- The fear of negative comments — in person and on our blogs — is over-blown. Allowing people to play with language and to enjoy the conversation can be a conceptual collaboration.
- Giving up the need for control — making room for tangents — can reap great benefits in involvement.
- Look at faces when the eye contact is too intense.
- Notice how your conversation partner sits and moves. Lean into the conversation, literally and figuratively.
- Ask questions about points that interest you. Find many of them.
In other words, let the person talking know you value what he or she is saying. Signal everyone around that person’s importance to all who might be around. Listen actively. In other words, pay attention with the expectation that you will be asked to solve a problem with the very next question.
Conversations sometimes derail over words that we think about differently. When that happens how do you get people to stop listening to words and start hearing ideas?
–ME “Liz” Strauss
Work with Liz!!
When Anything Is Nothing Next to Something … One Sentence that Will Keep You Stuck
Filed Under Business Life, Strategy, Successful Blog | 8 Comments
People Who Need Help
In my business and though my conference, I meet people and businesses who are looking to move forward. I love helping people be successful. I love building businesses. Some make easy to help them. It’s a pleasure to help them get what they need or want. Some think they they make it easy, but in reality they do not.
One sentence I’ve heard too often lately has made me realize that it has the opposite effect of its intent. The sentence is …
I’ll do anything.
That sentence doesn’t win clients, doesn’t gain partners, doesn’t attract friends of the very best sort.
When Anything Ix Nothing Next to Something
Attraction happens when we know who we are. Whether we’re an organization or an individual, we need to attract people. Nothing attracts like focus. Focus draw others to us in the same way our eyes will follow a shining light curving through the dark.
That focus says they know where they’re going. They’re predictable. They’re productive. They’re positively contributing. Even when they aren’t in our business, we can learn something from them while we’re helping them.
Focus drives people and organizations to know things. You can bet they’ll know what sort of help they need. They’ll also know what values and skills they have to offer. When they ask for assistance, they’ll make it a conversation about working together. You’ll meet on the same side of the table.
People with focus offer something — they offer best of what they’ve got.
Focused people and organizations are easy to work because they come with an offer, a package put together with some thought. They do the work before you meet, which shows a high possibility that they’ll deliver. If the offer doesn’t match perfectly, it’s a place to start.
“I’ll do anything” is nothing next to something.
“I’ll do anything” leaves it to you to decide the offer. It leaves it to you to think up what the package might be and how to construct the relationship. It’s your time and it’s your thought put to work guessing at their values and their skills. Not a good idea. How can you be sure that they will deliver? It’s like saying “Here’s a tool you’ve never seen. Use it for anything you want.” The anything offer is nothing, because you have to decide everything about it for it to work. You do the work of thinking. You take the risk. They’re delegating up.
Turning Anything Into Something Valuable
Anything might only seem like something to the person who is offering it. Anything is nothing if the person getting the offer doesn’t know what to do with it. To turn an anything into a something think it all the way through. Be able to say exactly how your finished work will make what they do
- easier
- faster
- more valuable
Then you’ve got something valuable — something worth talking about.
Ever taken someone up on an “I’ll do anything” offer. How easy was it to figure out what that anything would be? Would you take the offer again?
–ME “Liz” Strauss
Work with Liz!!
Two Things Successful People Do to Get Where They’re Going
Filed Under Inside-Out Thinking, Successful Blog | 1 Comment
Things in Twos
Yesterday Karen emailed to say that she won’t be able to attend SOBCon. Her company is sending her to California next weekend.
Karen has been a good friend to the conference and an attendee since the beginning. This year she was also going to speak with Glenda on accessiblity. Later in the day, I found out that Saul Colt had a similar situation.
It was the kind of news that happens. That doesn’t make it less disappointing. I got two for the price of one.
How did I get to be so lucky?
Two Things Successful People Do to Get Where They’re Going
Yesterday was a day of twos, I had two speakers to replace and two last minute contracts to write up. I had two kinds of people come knocking — people who wanted to help and people who wanted me to do something for them. The event prep for two events came through — two key things were missing. I had two other projects that I wanted to move forward. The details to be handled seemed to be multiplying by twos every time I communicated with anyone about anything.
I had two choices — to take a nap or to keep going.
At about 2pm, I was going through more SOBCon preparations and my eyes landed on the name of man I admire. I got thinking of something simple and profound he once told me.
Successful people do two things to get where they’re going — talk and move.
It only took those two things to get everything back in order.
I’m pleased to announce that Jeff Willinger will be partnering with Terry Starbucker Friday afternoon at SOBCon to bring a spectacular session on the infrastructure of an online business. And a second plan is in action for Karen’s session with Glenda. Can’t wait for that.
Two more things about talking and moving …
- Talking needs to be about the opportunities.
- Moving needs to be invested in a positive action.
Thanks to all of the people who’ve been helping!
What sort of positive talking and moving have you been doing?
–ME “Liz” Strauss
Register for SOBCon09 NOW!!
What Robert Hruzek said . . . about Listening for Gold
Filed Under Inside-Out Thinking, Marketing | 4 Comments
A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.
When We Listen for Gold
Everyone is hungry to be heard, but we don’t have bandwidth to listen to everyone. So we filter to get to the gold … faster, easier, and more deeply.
What are we missing
Here’s what Robert said . . .
Howdy Liz! I liked that “panning for gold” analogy so I took it a bit farther…
I know folks who are always “skimming” for big ideas and world-shaking nuggets. They may (or may not) find one, but the fact is, those types of things are actually few and far between.
On the other hand, if they’d just “shift their sights” even a little bit, there’s a whole bunch of smaller chunks, just lyin’ around for the taking. Tune your sight to the finest setting and you’ll find there’s a ton o’ dust down there at the bottom of the barrel. All we gotta do is drill down to it.
I guess what I’m sayin’ is, we should learn to listen to whole conversations, not just search for, and key on, certain “triggers”.
There are riches at every level.
Robert Hruzek from a comment on April 21, 2009
A successful and outstanding blogger said that.
–ME “Liz” Strauss
Register for SOBCon09. May 1-3!
Don’t miss a chance to change your life.







