Liz Strauss at Successful Blog

Thinking, writing, business ideas … You’re only a stranger once.

What Robert Hruzek said . . . about Listening for Gold

Filed Under Inside-Out Thinking, Marketing | 4 Comments

A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.

When We Listen for Gold

Everyone is hungry to be heard, but we don’t have bandwidth to listen to everyone. So we filter to get to the gold … faster, easier, and more deeply.

What are we missing

Here’s what Robert said . . .

Howdy Liz! I liked that “panning for gold” analogy so I took it a bit farther…

I know folks who are always “skimming” for big ideas and world-shaking nuggets. They may (or may not) find one, but the fact is, those types of things are actually few and far between.

On the other hand, if they’d just “shift their sights” even a little bit, there’s a whole bunch of smaller chunks, just lyin’ around for the taking. Tune your sight to the finest setting and you’ll find there’s a ton o’ dust down there at the bottom of the barrel. All we gotta do is drill down to it.

I guess what I’m sayin’ is, we should learn to listen to whole conversations, not just search for, and key on, certain “triggers”.

There are riches at every level.
Robert Hruzek from a comment on April 21, 2009

A successful and outstanding blogger said that.
–ME “Liz” Strauss

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Hidden Assumptions and Business Likeability

Filed Under Marketing, Successful Blog | 3 Comments

Twitter Conversations and Reality

One strength of Twitter is the speed, reach, and ease of connection that is social business. In a few tweets and direct messages, we can gather a team and make a project happen.

The Likeability Factor as Tim Sanders defined it — friendliness, relevance, empathy, and authenticity — is a critical component to online social business. We make business relationships and referrals from our “friends” list on Twitter.

Social business connections happen so quickly and easily. It’s not hard to develop a false sense of a person’s abilities. Extended online business conversations that explore theory, philosophy, and expertise can overshadow the reality that we’ve never actually seen or worked with a person.

Hidden Assumptions and Business Likeability

As a young manager making my first hire in the offline world, I was swayed by whether I liked the candidates sitting across from me.

But when folks can’t or don’t do the job, they become problematic no matter how likeable they are in a more social context.

Tim Sanders suggested likeability was necessary, not a replacement for, traditional skills sets. It’s easy to get caught in hidden assumptions about these equally important business “abilities.”

BUSINESS LIKEABILITY - competent, trustworthy, and a pleasure to work with.

No time before has any culture had the power to build deep, strategic networks so efficiently. The connections have incredible potential to keep our businesses growing with minimal overhead and maximum accomplishment. No time before has business been so global and fluid. We’re learning to navigate a new reality.

We have to keep remembering to ask questions.

Do online conversations to lead to hidden assumptions more often than the offline equivalent?

–ME “Liz” Strauss
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Why Can’t Everyone Think Like We Do? What to Do about the People Who Disrupt Our Lives

Filed Under Motivation/Inspiration, Successful Blog | 22 Comments

Why Does He Care So Much about THAT?!!

Life is going. Things are urgent, important, and vibrant. I’m in the zone, making things happen, feeling the vibe. Then it happens.

Someone points out a tiny crack. Even worse, he’s worried about it, fretting about it, suggesting extreme precautions for fixing. And I can’t believe that anyone has invested the time … to write 100 little sticky notes that say exactly the same thing when one big note would have worked; to interrupt the conversation on a heartfelt idea to point out I’ve mispronounced a word; to check whether I want to order special paper for a document that’s late.

I’m not good at reviewing the soil composition when I’m moving mountains. I’m also not good at the opposite when someone brings up the mountain when I’m analyzing the soil.

The disruption is the same.

I tend to be drawn to people who think like I do. It’s so much easier to relate to them.

Why can’t everyone think like we do?

What to Do about the People Who Disrupt Our Lives

It’s a fact. We think that people who think like we do are brilliant, easy, and wonderful. They truly are intuitive, perceptive, and world-changing leaders in every way. But you know, the ones who we need most are the people who think differently.

We call them “difficult,” because they’re challenge to understand. That’s the value of being around them.

People who think differently than we do care deeply about things we don’t even think about. Therein lies their strength.

We should celebrate the people who disrupt our lives.

  1. Start with thank you. The second that you want to say “WHAT?!!” say “Thank you for saying (seeing, asking about) that.” Whatever issue (problem, outlandish idea) someone brings, know that he or she invested time thinking about it and bringing it to your attention. Say that you know that.
  2. Value the execution that comes from commitment. People who go to unimaginable extremes to make sure something is right care more about that something than we ever will — therefore they execute it better than we ever would. Rather than being perplexed by their values, value their commitment.
  3. Change their title from obstacle to safety net. Let them be on the team. Let them in on your goals. Invite them to take care of what they do well and know they’ll have your back on that.

Innovation, progress, and safety come from brave, valuable voices different from our own. The very differences that make them valuable also make it hard to hear them.

If you believe opposites attract, maybe you should.

Ever had an irritating, interrupting difficult person save your butt? Did it change you somehow?

–ME “Liz” Strauss
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How Do You Make the Dream Within You Visible?

Filed Under Marketing, Successful Blog | 18 Comments

Do You Dream a Dream?

We unconsciously believe “What you see is what you get.”

When I started this quest for visible authenticity, I didn’t realize how important it would be. I didn’t know how hard I’d been working to get past what people assumed about me. I thought it was just my shyness from childhood kicking in. Now with minor changes barely in place, I already see a difference in how people are responding.

After our first meeting in November, Kali wrote …

“Liz’s visual presence is perfect for someone, just not Liz Strauss. It sorely misrepresents who she is and the depth of her talent. If the bulk of Liz’s interactions are vocal or written, she may be less aware of the impact of her visual image – but I am certain that it is affecting her life.”

“I am confident that when Liz is in front of people, she is taken less seriously than she should be,”

The same could be said of Susan Boyle the amazing, inspiring woman in this video. She wasn’t taken less seriously than she should be. Even if you’ve seen this video before, watch again. Experience what happens when people realize “what you see isn’t always what you get.”


YouTube keeps disconnecting the embed. You can also view it here.

When we see each other’s dreams, visibly authentically, we are drawn into to them.
Susan made her dream visible. Imagine if everything about her shared her dream — what then?

Do you dream a dream? How do you make the dream within you visible?

–ME “Liz” Strauss
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Make your dream visible.

How Do You Invite a Shy Company to Taste Social Media?

Filed Under Marketing, Successful Blog | 8 Comments

Sometimes a Taste Is All We Need

Last night David Panscot wrote a compelling comment on my blog. His question was how do we get people trained to broadcast a message to become part of a culture of trust relationships?

He already knows what we all do — it’s hard to change thinking like that. It requires a cultural shift. It takes empowerment to face the risk of doing something that goes against what “we’ve always done.”

I always think of how Baskin Robbins gets us to try something new. They give us a taste before we buy.

Here are five ways to invite a shy company to take a taste of social media.

  1. Invite a member of the organization to be an advisor on social media project. Ask him or her to sit in on calls as you decide the direction of your plans.
  2. Invite the organization to become a sponsor by offering to lend a hand in the form of design work on your marketing effort.
  3. Invite two or three traditional organizations to participate in a survey that you might send to your customers about how they might like to interact with your product or your web pressence. Then send them the results of the actual survey once it has been completed.
  4. Invite an organization to try a limited size version of a social media class that you want to pilot.
  5. Invite the CMO of an organization to be your guest at a local tweetup. As you introduce him or her, ask folks to tell share the single most important value of Twitter.

That’s a start. Not everyone of these might work for every organization or environment. The point is to give folks a relevant taste that fits easily into their lives — no risk with noticeable benefit.

How do you invite a shy company to taste social media?

–ME “Liz” Strauss
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