Thinking Inside-Outside the SEO Sandbox

Filed Under Outside the Box, SEO, Strategy, Successful Blog, Tech/Stats, Tools | 2 Comments

Learning by Getting It Wrong

Finding Ideas Outside of the Box logo 2

Remember your first web site or blog? You had to learn so much about coding and Search Engine Optimization. Bet you learned most of what you know now by doing–OJT, On the Job Training, otherwise known as getting it wrong and fixing it. Those were valuable experiences.

The thing about learning by getting it wrong is that you remember what you did. Tweaking a template and having your sidebar fall off is WAY more powerful than anyone telling you how not to code something.

As much as I wish that WordPress had an undo button, I know I’ve learned more because it doesn’t.

Think like a Search Engine

SEO folks think like Search Engines. They buy and read Aaron Wall’s SEO Book and its updates. They follow and discuss Matt Cutt’s blog, and the Google Blog–probably not this one, the Google Blog, but this one Google Research Blog–or maybe all of them. They check in at Yahoo’s Search Blog, MSN Search, and with other SEO hangouts, such as Search Engine Watch, Search Engine Round Table, and Threadwatch. So I do some of that–the first half at least.

But reading doesn’t help me half as much as doing does.

Thinking Inside-Outside the SEO Box

I’ve been searching out experiences to help me think like a search engine. I use my stats to watch how search engines route traffic to my blogs. Sometimes they hit right on the page that has the content being searched for. That’s not interesting. I expect that. They’ve invested powerful resources into research in doing that right.

Sometimes they hit right next to where they should. THAT I find puzzling and intriguing, especially when the page in question is tagged with the exact search term that was entered.

It happened again this morning. Someone searched for “nextsplogs.” The searcher was sent to the home page of Successful Blog rather than to the page called SOB Business Cafe 04-07-2006, where Nextsplogs actually appears twice–in the text and as a tag. Is it because the term is singular in one and capitalized in the other? Hmmmm. I wonder.

I don’t like things I don’t understand, and I want to understand this.

I’ve learned a lot from watching my stats, but this kind of thing my stats can’t help me crack.

Build Your Own Search Engine

Just when I was about to give up on my chance of knowing, along came this post from the MSN search weblog, Build Your Own Search Engine. I thought, here’s a way to learn by doing. It’s not an actual full-blown search engine–it’s search engine macros–and it’s an early BETA version. That suits me just fine, though. It gets my brain and hands in the process and I can even watch how the parameters have to be tweaked to work right. Just reading the comments about it, I can feel myself getting smarter.

Go on over. Take a look. It’s an inside-outside the box way to learn SEO.

–ME “Liz” Strauss
MSN and Microsoft Joint Research Venture
SEO The Secret Life of Search Engines
Check Google Backlinks Through Yahoo
SEO–The Value of Outlinks to MY Blog

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Great Find: SEOmoz Beginner’s Guide

Filed Under Basics, Great Finds, SEO, Successful Blog, Survival Kit, Tech/Stats | 3 Comments

seomoz_org logo

Great Find: SEOmoz Beginner’s Guide to SEO
Type of Article: A Series of Articles on SEO
Permalink: Beginner’s Guide to SEO
Target Audience: Any blogger who is curious about SEO and how it works
Content: SEOmoz, a Seatlle-based Search-engine organization has put together this series to help individuals, organizations, and companies who have little to no experience with search engine optimization and want to learn the basics of how search engines work. The organization states their goal as to improve your ability to drive search traffic to your site and debunk major myths about SEO. We share this knowledge to help businesses, government, educational, and non-profit organizations benefit from being listed in the major search engines.

From this list it appears that they take their goals very seriously. The first four (in purple) give you a quick look at what you might be interested in further down the line. All of the articles are short and written in clear, plain English, so they’re easy to follow and, well, interesting to read. Take a peek.

seomoz_beginners_guide_toc_image

This is one fine reference to add to your library. It’s nice to bump into an SEO org that wants to share what it knows in such an organized fashion. Thanks SEOmoz.

–ME “Liz” Strauss

Related articles:
Blog Review Checklist
Blog Basics 1: Comments and Comment Policies
Great Find: Tlog Blogging Tips Series

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Great Find: Tlog Blogging Tips Series

Filed Under Basics, Blog Review, Checklists, Great Finds, Successful Blog, Survival Kit | 2 Comments

Great Find: The Tlog Blogging Tips Series
Type of Article: A Growing Series of Articles on Setting Up and Running a Blog
Permalink: The Blogging Tips Series
Target Audience: Any blogger who wants to think about blogging or rethink the direction his or her blog is going.

Content: Pedro Timoteo, the Tlog owner and developer of this series is a network administrator. I’ve read through these posts and they put out in sequence the step-by-step basics of blogging. It’s well worth looking over for a thorough blog review. The organization has a programmer’s knack of parsing out knowledge in manageable chunks. They are delivered in language that is clear, accurate, and respectful of the reader. This belongs in everyone’s survival kit.

Look at this list.

Tlog Blogging Tips Series

What’s not to love about this? The thought that went into this series shows in the list alone.
AND there’s a whole blog beyond this.

–ME “Liz” Strauss

Related articles:
Blog Review Checklist
What Is Content that Keeps Readers?
How To Beat Writer’s Block
Why Dave Barry and Liz Don’t Get Writer’s Block

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Blogging Life Question 4: Blog Names

Filed Under Bloggy Questions, Community, Marketing, Motivation/Inspiration, SEO, Successful Blog | 23 Comments

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For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week, I offer this Blogging Hypothetical Question.

Here you go. . . .

A friend is rethinking his brand-new blog, now that he knows a little bit about them.
He comes to you with two questions:

1. Is it a good thing or a bad thing to have “blog” in my name–such as Blogopedia? You’ve been around longer. Does that make it easier, harder, or just the same for the reader?

2. Suppose I choose a domain name now and want change my blog name later. I know people do it. I’ve seen it often enough. Does it cause any problems that you know about?
Is it okay if my domain name www.joescarideas.com doesn’t match with the new blog name Joe’s Rocket Lounge?

As a blog reader, not an SEO person, do these things make any difference to you?

–ME “Liz” Strauss

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SEO–Link Checking Tools

Filed Under Links, SEO, Strategy, Successful Blog, Tools | 19 Comments

Practical SEO for Every Blogger

Checking Backlinks

Backlinks are an exciting part of watching your blog grow. Each link is a statement, a vote, that moves your blog a bit higher in the Search Engine Results Pages (SERPs). Here are some ways for finding out about your links.

Talk Digger
Duncan Riley introduced Fred Giasson’s Talk Digger in an article in the Blog Herald this summer and I’ve been using it since. It’s a quick way to check your links at Bloglines, Blog Pulse, Feedster, Technorati, Ice Rocket, BlogDigger, PubSub, MSN, and Google all at the same time. To quote Talk Digger: Talk Digger is a meta-search engine. It asks major search engines: “Who links that URL?” The results will then be processed and displayed on Talk Digger. This is a free web service developed by Frederick Giasson.

Who Links to Me
Another tool you may have seen around the web is WhoLinkstoMe. Paste the Who Links to Me linking code into your template. Click through the link to check your own or another site’s Google Page Rank, and links found by Who Links to Me, Blogrolling, Google, Yahoo, MSN, Technorati, and Icerocket.

Related Links
Nick Wilson at Performancing had this method to check what Google considers related links. Type in the Google search box: related: yourdomain.com . Then he suggests you review the links to see what kind of sites come up. You would want a strong theme to show through. Your goal would be to answer these questions with a “yes.”

  • Are most of the sites on same theme or topic as your blog?
  • Are there some authorities in your niche?

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THIS JUST IN:

Mark Wade of Blog Marketing, Blog Promotion for Newbies offered this addition to our list.

iWEBTOOL Backlink Checker

Ara Pehlivanian of the site of the same name offers this:

You might also want to check out the Firefox extension SEO Links by WebmasterBrain.

These should give you something to do while that turkey’s in the oven.
Happy Holiday if you’re having one. If you’re not, declare one.

–ME “Liz” Strauss

Related articles:
Check Google Backlinks Through Yahoo
SEO–Positioning Keywords for Readers and Search Engines
Don’t Buy that New Domain Name Yet
Checklist for Linking to Quality Blogs

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