Blogging Your Neighborhood

Filed Under Branding, Marketing, Strategy, Successful Blog | 19 Comments

Just because you can do it, it doesn’t mean that you should.

Your Neighborhood Niche

Customer Think Logo

The Internet affords us the ability to blog for business all over the world. Just because we CAN do that, it doesn’t necessarily mean that we SHOULD. As commerce moves to the Internet, all advice points to thinking smaller. People no longer want one-size-fits-all. We should be casting a smaller net into a smaller pond. Niche-brand marketing is what I call it — doing one thing better and more efficiently than anyone else.

Writers are always told, Write what you know.

Customers You Know

Where do you know better than your own neighborhood? The people are the customers you know best. You’re one of them. You live in their world. You go where they go. You have the same problems they have. You know the language and the culture. You even know a lot of the people by name.

Mike Sigers at Simplenomics has a great post today on the many ways that bloggers can make money working with businesses without leaving their own neighborhoods.

You are a customer to your neighbors. Why not have them as your customers as well?

The first advantage of blogging your neighborhood is that your customers have a real world address. What other advantages are working for you when you choose to blog your neighborhood, rather than to blog the world?

–ME “Liz” Strauss

Related articles
Business, Blogs, and Brand-Niche Marketing
Chicago Goes Wi-Fi . . . What Does that Mean to Business?
The Only One

Share This

Introducing Simplenomics

Filed Under Business Life, Community, SOB Business, Successful Blog | Leave a Comment

SOB Directory Entry: Simplenomics by Mike Sigers

Categories: Sales, Marketing, Entertainment

simplenomics logo

Simplenomics, written by Mike Sigers, is trying to give the world a look at how to use common sense to get more out of your sales, marketing, advertising and management efforts. Mike’s not for sale at any price, so don’t ask for consultation time. Well, you can ask, but send money first.

Notes from Liz: I swear that Mike’s directory listing was in my email before I even posted the announcement about the SOB Directory. I’m not sure how he knows things so quickly. It was Mike’s idea, you know, that SOBs should get buttons for their blogs.

Maybe Mike and I are really the same person. I’ve never seen us in one room at the same time. Hmmmm.

–ME “Liz” Strauss

Has your SOB Blog Been Introduced to US?
Blog Promotion: May I Introduce You?

Share This

« go back