What Is the Best True Story You Could Tell about You?
Filed Under Business Life, Inside-Out Thinking, Marketing, Successful Blog, leadership | 6 Comments
Following or Finding a Path 2
Leaders Choose the Stories They Live
As we grow up, we hear stories about ourselves: how we learned to walk, how we learned to talk, how we behaved, how we treated our siblings and friends. The stories predate the ability of our brains to remember the events. So we rely on the people telling them.
In incremental ways that grow larger over time, the stories people tell and the stories we tell ourselves become the definition of the person we see in the mirror. And when we’re in doubt about who that is, we’ve learned to look outside — to the stories — to describe the person we are inside. … if we just listen, pay attention long enough, the people and the stories will tell us who we are and why we’re here.
How many stories in your head are told from someone else’s point of view?
How many stories in your head are told by a weaker, smaller, less experienced version of you?
How many stories in your head are untrue?
Leaders live up to their best truth.
Leaders choose which stories we live.
What Is the Best True Story You Could Tell about You?
Leadership is taking responsibility for who we are now and who we will be. If we want to know our uniqueness and own it, we have to evaluate the stories we’ve been living and believing to decide what we know is true. We need to think deeply on the stories we’ve been telling about ourselves.
Leaders know their uniqueness and own it. We don’t need to invent a new tale. We need to recognize the true story of who we are as the leader we’ve decided to be.
Our cells are genetically programmed to do some things better than others. Our brain needs to pay attention to what our cells know. We can see the answers throughout our history and in our experience. Here’s how to do that …
- Collect the stories about yourself — true stories of your life.
- Identify and share the stories that make you stronger. You’ll know them because you like what they say about you.
- Stop telling and believing in the stories that hold you back. File them as historically true but irrelevant.
- Recognize your values by seeing them in the true stories of your life you choose.
- Use your values to keep your true story true and valuable for everyone you serve.
Reflect on the stories you tell about yourself and decide which are those that truthfully represent the best value and values in you. Decide which stories truly define you and which ones can be left behind as now meaningless. Claim the true story that is your uniqueness, your skills and your abilities, your image, your traits, and your potential.
When you do that, you’ll take command of who you are now. That’s when you’ll begin to see your fit and purpose — how you individually meet a need or solve a problem in a way that no other person can. You’ll attract people who share those values. You’ll find it easier to talk about what you do, because you’ll know that your life stands a proof.
You’re the only one qualified to identify your true story — you are the person who has been living it every minute of it. Take the idea seriously. Listen to what you know about yourself.
What is the best true story you could tell about you?
Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!
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Business, Blogs, and Niche-Brand Marketing
How to Turn a #Fail Position into a #Win
Filed Under Business Life, Motivation/Inspiration, Successful Blog | 8 Comments
Whisperer

Anyone who’s spent time with me knows that the combination of hotels, airplanes, and my llergies is likely to be disastrous for my voice. Don’t get me wrong some folks are grateful that they finely get a chance to get a word in edgewise, but even they wish I was being quiet by choice. It’s been a problem for as long as I can remember. Back in the 1990s, the executive team where I worked used to put together a betting pool around our biggest conference to pick the exact day and time my voice would abandon me and I would become a whisperer for a few hours.
At SOBCon this year, it happened at the most inappropriate time.
My important talk of the event was scheduled for the afternoon that I lost my voice.
Doing Right Things, Wishing, and Asking the Wrong Questions
It made me worried and cranky to think that I might be letting down a roomful of people I so admire. It made me disappointed in myself that I wasn’t going to be able to deliver the value I’d worked on to deliver. And I’ll admit it took the wind out of sails to think that I couldn’t bring it back. (I’ve since mastered the art of regaining my voice – ha! – so I’ll not be there again.)
I did right things …
I took my allergy meds as directed.
I stopped talking — well whispering — as much as I was able.
I drank tea with lemon and honey.
I mainlined honey after that.
… ineffective right things.
For about three hours, I thought of what I might do to deliver in that last session.
I kept thinking of our friend, Glenda Watson Hyatt, who once wrote to me, “I know why I blog, Liz. Why does blogging do for you?” She knows what it’s like to have so much to give locked in her head. I was wishing her with me, wishing her technology to turn my thoughts into communication, but that wasn’t to be had.
In my head, I kept asking questions …
What can I do to make this situation better?
Who can I ask to help?
How can I get my voice back?
… the wrong questions.
… but the answers all came back as less than what I wanted to deliver. less in this case was even less than missing my best. It was a fail not a win. The people in the room deserved a win.
Then it struck me that how I was looking at the problem was what was keeping it a problem.
How to Turn a #Fail Position into a #Win
I’ve often had amazing people around me who give me great advice — my mom, my dad, yeah my brothers, VanFossen, Starbucker, Roth, and many others, including a guy named Fred. I started thinking about things they’d told me at times like the one I was in.
- You’re always cooking up brilliant strategies for other people. Be brilliant for yourself! – Lorelle VanFossen
- Do you remember that Sesame Street skit “which of these things is not like the others”? — Carol Roth
- Decide what you want to do and you’ll have all of the help you need. — Terry “Starbucker” St. Marie
- I love your brain! — That guy named Fred.
- Call me back, I hung up on you by mistake
That’s when I literally turned a full circle, tilted my head, and looked again.
After hours on the wrong questions, the right question came.
How could I turn having no voice into a strength?
My brain started conspiring.
My eyes lit with mischief.
My feet started dancing with enthusiasm.
I went into the main room,
asked someone to hand me a flip chart and a marker,
and returned to the side room to write 27 pages.
Those 27 pages became a keynote titled “Not Speaking is the New Black by the Event Whisperer and Friends”
And ironically, as I wrote my thoughts filled with meaning, my voice came back … probably because I realized I didn’t need it to share what was in my head.
Terry asked 28 people from the room to participate by reading one page aloud to the room for all of us. If you follow the link above you’ll see what it said, but that’s not the point of this post.
The point of this post is that
No matter what you think is working against you.
No matter what you think is your weakness or your lack.
It’s the way you’re looking at it that’s holding you down.
Step back, do a complete turnaround, tilt your head, and look again.
You can turn that #fail position into a #win.
I bet you’ve done that at least once. I’d love to hear your story.
Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!
Related:
Not Speaking IS the New Black
Be Irresistible: Grow with the Community Who Loves to Tell Your Best Story
Filed Under Community, Marketing, Successful Blog | 9 Comments
10-Point Plan in Action: The Off-site meeting
Money Can’t Buy Love
At a recent corporate team-building meeting, I experienced a speaker’s dream of a setup. The company VP who spoke before me discussed a tactic used by the competition — how they secretly pay people to talk about them from speaker platforms and in the press.
That simple shocking story made my opening statement easy. I repeated the competition’s tactic, then I quoted Paul McCartney …
I don’t care too much for money. Money can’t buy me love.
The company in the room already had a core community of enthusiasts who are fiercely loyal fans.
We talked about how love beats money and these six steps that will get people who love you together into a community and talking about you:
- Build your network before you need it.
- Share that story about you that connects people.
- Let them tell it the way they want to. Leave lots of room for positive mutation. People feel ownership when they contribute.
- Make it easy, fun, and meaningful to share the message with friends.
- Make it so that folks feel proud, important, part of something they do together.
- Reward and celebrate your heroes who share what you do.
I used this presentation to organize my thoughts around those ideas.
We discussed how great marketing and growing businesses are a balance of
- leadership and loyalty — leaders learn from our heroes, align our goals with our advocates, and attract loyal fans with by valuing them.
- customer and company — great businesses value both customers and company. They know that without the company customers won’t be served and without customers the company can’t survive.
Today, I’m talking to another already irresistible organization about the same six steps and the underlying values inside their value proposition.
Great businesses are about one community — employees, vendors, partners, clients, customers — looking in the same direction, working together to build something no one person can build alone. Communities like that grow companies that serve customers who love them. Those customers bring their trust and their energy and are quick to share your best stories with their friends.
That’s how we get to be the first trusted source — a stand alone value that can’t be copied or replaced.
This week I met with the corporation that held the off-site. We began planning the strategy for making it even easier, faster, and more meaningful — irresistible — for the existing community to meet online, offline and even at the company. We’ll be showing them how they can share ideas, swap strategies, and invite their best friends to join them. We’ll be extending an unending invitation to become a bigger part of the living story of how a company and it’s customers grow together and thrive.
What’s your best story — the one that customers are already telling about you?
How easy are making for your heroes to meet each other and pass it on?
–ME “Liz” Strauss
Work with Liz on your business!!
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Liz Strauss – Titan of Web 2.0! Thank You, Davos, for the Honor!
Filed Under Business Life, Marketing, Successful Blog, Trends | 36 Comments
It Started with an Invitation to Speak in Davos
Davos, Switzerland, 21 February 2011 – II World Forum “Communication on Top” took place in Swiss Davos at the end of last week. Trend-makers and key figures from communications industry participated in the Forum. Among them are top-managers of world-known companies like GALLUP, ENEL, EDELMAN, SPN Ogilvy, DELL, leaders of large-scale political and social projects in various countries, and world-famous “stars” in the area of consultancy and communications.
Last year, I received an invitation from the project manager of the annual World Forum “Communication on Top”, held in Davos, Switzerland. The content is in the field of Communications, PR, Marketing, Social Media, and Corporate relations: http://www.forumdavos.com
The invitation offered me a keynote session and asked if I would be willing to participate as a nominee for the C4F awards ceremony in the category “Titan of Web 2.0.”
Being asked to speak in Davos is quite a heady experience. Switzerland is famous for great minds meeting at important events.
Such as this interview in which:
Garrett Johnston discusses
- aritificial intelligence and the singularlity
- understanding the reasons people consume what they consume
- creative and uncreative consumers.
- companies who do well in the crisis
“It’s a question of making the choice easier and more accurate for the consumer. It works for everybody and reduces friction.” he says.
Who Wouldn’t Want to Be at an Event Like that?
Unfortunately Switzerland is also an exclusive ticket to an entrepreneur in the launch phase of a new business. Though I’m usually quick flexible and creative at solving problems in ways that everyone wins, I also had a prior commitment to speak on the other side of the world in Las Vegas during the Davos event.
And my word is my word.
So we agreed that the keynote might wait until next year. Then we’d have proper time to plan for the event. Participation in the nomination moved forward, I met with Helen Brandt of the Davos Top of Communication World Forum Team — It was an early morning interview — 7 time zones apart — on Skype about what being a Titan of the Web might mean.
Here’s a bit of that … Liz Unplugged.
- a titan – brings images of building things with elaboration and fluency
- It’s not a titanic labor to raise a blog; it’s a titanic responsibility. You write a blog to connect with people. It’s conversation.
- I love to show companies how an invitation is more exciting than a pitch. I love to teach the fun of negotiating from the same side of the table.
- I love showing people how their values attract people who have the same values as they do.
“I love bringing people back to the common sense. There’s so much we can do to bring the world back to the community,” I said.
I had done all I might do to be ready for the Titan of Web 2.0 nomination. Now what was left was to be online during the presentation.
Enter the Titanic in the Titan
When I got to Las Vegas, I was set and ready. I tuned in before my event to watch an learn from the speakers. All was well. Then came the time for the presentations — 7pm in Switzerland / 10am in LasVegas and the livestream in my hotel crashed.
The rest is history. I wasn’t a part of the awards — the skype connection we prepared disappointed us with no service. It was time to go speak on my panel before the wifi came back up.
The panel at the conference in Las Vegas went well. The people were outstanding both on the panel, including that Leadership guy Terry Starbucker, and in the audience. We talked about how social media can change the face of a business and bring customers closer — close enough to build a brand up.
An hour later, when the panel was over, I discovered via Twitter this lovely tweet …
And my partner, Terry, who was the first to say “congratulations,” now calls me Liss.
And every life event is worth the worry if you get a great story out of it.
Will I be at Davos next year? You can bet on it. I will be there not only to give that keynote, but to say a proper thank you, share my gratitude for this presitigious recognition
And I’ll try to learn some titan speak.
Blushing just a little, and saying thank you to the Davos Forum, to my friends, partners, and readers, — all of you who make everything I do worth every minute I spend doing it.
You’re the titans that keep this titan on the web.
Related links for more information about World Forum, “Communication on Top,” Davos, Switzerland:
http://forumdavos.com/
http://twitter.com/#!/comm_on_top (hashtag #topcom)
http://www.facebook.com/ForumDavos
http://www.youtube.com/user/forumdavoscom
–ME “Liz” Strauss
Work with Liz on your business!!
I’m a proud affiliate of
What inspires you?
Filed Under Basics, Blog Review, Bloggy Questions, Community, Connecting Dots, Guest Writer, Inside-Out Thinking, Links, Motivation/Inspiration, Strategy, Successful Blog, Writing | 5 Comments
There are as many ways to be inspired as there are ways to write. Some write each day, training The Muse to show up whether She wants to or not (ie. The Artist’s Way). Some feel as though they can’t write unless they have anything of interest to say and are moved to commit bytes to the ether.
To answer the question as it relates to me? I draw inspiration from other bloggers, quotes, songs, my children, interactions with people in my daily life and seemingly random coincidence. But that’s not really what this week’s blogpost is about, actually.
After talking about it with others during our chat, I started to become more aware of being inspired and looking for inspiration in everything. This twist on the concept of “breaking the fourth wall” and being a dispassionate observer of my life helped me to learn more about how I interact with others.
Writer/poet Paulo Coelho’s blog about the archer and the Zen Master underscored this concept for me when I read:
It really is mind over matter. Thinking makes it so. We each have the capacity of conquering our own minds. We decide what is important to us. We decide what inspires us and we decide what drives us. Our choices are how those decisions are made manifest.
One of my best friends was an 80-something jazz pianist, now deceased. About 14 years ago, over coffee, Bob shared with me a nugget of wisdom he had collected over his decades of living. “Molly,” he told me, “everything is cumulative.”
Our independence is built moment by moment, day by day, choice by choice. What inspires you? What is your vision? What are you willing to decide in order to make it happen? It is ultimately up to you.
——-
Molly Cantrell-Kraig is a woman with drive. Possessing an innate sense of purpose and a pragmatic, solution-based approach to empowering people, she fused these two traits in order to establish Women With Drive Foundation. Based upon its founder’s personal history, Women With Drive Foundation is a means through which Cantrell-Kraig may effect change on both a micro and macro level. By providing women with something as essential as personal transportation in order to transition them from poverty to prosperity, she, through Women With Drive Foundation, seeks to empower women to help them help themselves. Through this action, the individual applicant benefits, as does society as a whole. Follow Molly on twitter as @mckra1g or @WWDr1ve (Women With Drive Foundation)





