SOB NEWS — Congratulations to Lisa Cree!!
Filed Under Community, Successful Blog | 8 Comments
We Knew!
Everyone who met Lisa Cree at SOBCon07 already knew Lisa Cree is dynamic, intelligent, and someone incredibly special. We’re delighted that she’s getting the recognition she deserves.
All of SOBCon celebrates with you! One highly-esteemed blogger was there in a tuxedo to see the whole thing.
Please join us in saying, “Congratulations, Lisa!”
–Me “Liz” Strauss
The Apology I Hope You’ve Been Waiting for
Filed Under Community | 65 Comments
Do you know the way that we sometimes have conversations in our heads with the people we care about? I’ve been having one with you, who read this blog, for over two months now. It’s a conversation about who we are, who we’ve been, and how much I value you, despite how it might have looked.
Would you listen for a minute while share what that conversation has been about? It’s an apology. It’s also a story. It’s about relationships, responsibilities, and risks.
Here’s what I’d be saying if we sat down across a kitchen table tonight.
I feel badly about how the SOBCon conference took over my blog, and you deserve an explanation about why that happened. Why do I think that? Because it’s not authentically me to choose anything over my readers. But I did.
I wasn’t practicing what I believed . . . wasn’t being true to our relationship. I’m sorry.
I know you see the responsibilities that came with the conference.
I know you see the risks to our friends, the folks who helped make it happen.
I know you see that I had the blog that could make the loudest noise about this first conference.
I chose to put it to work in the hope that conference would make a difference in people’s lives.
I chose to put it to work because five regular people invested their own money to make it happen.
But I didn’t see. I didn’t realize a few things would occur when I did that.
I woke up to find out that I was giving my readers less content, less attention, less of myself. . . . not fair — kind of like shortchanging your family to do a good job at work. Sometimes it has to happen, but it’s never right.
I woke up to find I hadn’t thought about the people who wouldn’t be able to come. That’s the part I am sorriest about. Never in the world would I want someone to feel left out. That breaks my heart. I’m much better than that. I could have found a way to make everyone feel included.
My head and my heart both wanted you to know. As I’ve said, I’ve been having this conversation with you in my head for over two months. I just didn’t know how to fix the situation and needed the train to stop so that I could say what needed saying.
I sincerely hope that you’ve been waiting for this apology, because anything else would be less.
I am sorry for any moment that you might think you weren’t valued. It’s just not true.
Tid-bits from SOBCon ‘07 - An Insider’s Perspective
Filed Under One Way to CC It, Successful Blog | 14 Comments
I know many of you might be SOBConned out at this point but I thought I’d share a bit about what the conference looked like from my perspective. Call it an insider’s view of the conference.
So here are a few tid-bits from what I saw at the conference that you might not have seen:
- Liz ended up getting to the hotel way later and way more stressed than she planned because there was a service failure in the shipment of the purple bags. Long story short, after spending hours on the phone tracking them down she managed to get a commitment for them to be delivered to the hotel early Friday morning. And fortunately they were.
- Lorelle, Joe, Easton, and I don’t know who all else worked for a good while stuffing those bags full of goodies for y’all.
- Robyn Tippins grew up right down the road from where I live. If the accent didn’t give it away she’s way more Georgia than San Francisco.
- In addition to being a phenomenal singer and song writer, Christine Kane is incredibly funny. At dinner Saturday night she had our end of the table roaring with a little help from Tony Clark and Ben Yoskovitz. Gorgeous and I were close to peeing our collective pants. I’m surprised no beverages came out any noses during that meal.
- Speaking of funny people, Rodney Rumford had Gorgeous and I rolling too. He arrived at the hotel Thursday and we were able to spend some time with him before things started rolling. Rodney is a guy who is full of ideas and is a very innovative thinker. Definitely interesting conversation there.
- Andy Sernovitz’s speaking experience showed as he rolled in a bit before his timeslot with his presentation in hand. He gave us plenty of time to upload it and have him set up before he took the stage. A professional and a very nice guy to chat with too.
- Speaking of presentations, Rodney Rumford has Vista on his machine and wouldn’t you know his was the only presentation that ended up being incompatible with the presentation computer. Even the Apple users were even able to produce compatible versions. What do you suppose that says about Vista?
- Dawud Miracle gets this whole idea that business is about relationships as well as anyone I’ve ever met. It was refreshing to hear how committed a man like him is to his family. If you get the chance, spend some time getting to know him. And thanks, Dawud for volunteering your blog for Liz and David to critique.
- I’ve been a part of these sort of things many times before. One thing that stood out to me was how little went wrong during the event. Sure we had some challenges. But all of them were minor.
- The Sofitel did an outstanding job helping us make SOBCon a success. They did a great job ensuring that we’d want to have our next event at their hotel again. Not only that, but all of their employees were wonderful to work with. Nice people, every one.
They were accommodating and willing to help us out with all sorts of things. They even rearranged the room for Saturday not once, but twice to get it the way we wanted it. Stephanie, Volkmar, Mike, and Salvador did a wonderful job making everything just the way we wanted it. Thanks guys! - We stayed on our timeline until we got to the raffle time in the afternoon. That was the one thing we didn’t build into the schedule. I’ve never worked with a group of presenters that large where everyone of them honored the time of the following speakers so well.
My hat’s off to each of them. They were all wonderful.
One final tip for everyone who attends next year. Some of the best conversation and connections happen outside of the formal sessions. You will completely miss out if you don’t
SOBCon is ON!
Filed Under Successful Blog | 5 Comments
Only 14 Days to a Blogging Experience Like No Other
Filed Under SOB Business, Successful Blog | 18 Comments
SOBCon 07:
When you join content-rich conversations with authentic relationships, you are bound to make an amazing experience.
Here’s what you can look forward to.
- Phil Gerbyshak’s conversation will explore how to create and grow relationships on your blog, and “how to be a relationship geek,” with 3 simple, but not easy, methods.
- Liz Strauss’s interactive discussion on the stages of building a high-trust environment, how our writing voice builds loyal readers and keeps them involved, and how to win when we let the community drive our blog.
- Brad, Sheila, and Marcus, who know how words make connections with readers
- David Armano, Creative VP at Digitas, will discuss how “conversation architecture,” visuals, and “experience design” can establish and enhance our brand, our community, and our place in the market.
- Jesse, who can see how a gamer might get over a wall, and he’ll be listening with the mind of a designer to be.
- Rodney Rumford and Ben Yoskovitz will talk about how Video Blogging and Podcasting can extend our reach and the wealth of opportunities we can offer to invite readers to be part of our blogs.
- Tony, who can diagnose a problem inside a plan and Tony D. Clark whose voice over talent could support the entire conference for at least 30 years.
- Andy Sernovitz, the man who wrote the book on Word of Mouth Marketing, is sharing his experience and expertise on how to get important people interested and talking about us.
- Tammy, who knows the people in every part of our job and the dynamics of conversation, and Lorelle on WordPress who can spread information faster than most bloggers.
- DrewMcLellan, Mike Sansone, and Mike Wagner, are discussing the ins and outs of making our brand contagious in the very best ways through customer-centered business blogging.
- Ashley, who brings a painter’s vision and delicate hand, Joe, who brings those grounding questions and computer expertise, and Jeff, who understands good to great and will get there.
- The Tools Panel: Chris Cree, Robyn Tippins, Diego Orjuela, and Vernon Lun will explore how widgets expand our audience through social networking, vocal interaction, and connections to other blogs.
- Tim and so many others, who bring the heart that calls folks to join with us, Steve, who is the extreme leadership that lifts us to try, and Dawud, who brings those goals he wrote that prove we express ourselves in our business.
- Wendy Piersall, just back from the Elite Retreat, will be talking about how to attract and keep readers in the audience beyond the blogosphere.
- Vernun, who knows how to celebrate others as part of our dream, >Robert, who will be there with a practical eye toward what is real, and Muhammed, who can’t help but provide energy and new ideas.
- Franke James and Timothy, who know the “group think” of the situation
- Our host, Terry Starbucker, Liz, and the Audience will blog critiques to answer the question, What Makes a Successful-Blog?
–Me “Liz” Strauss
SOBCon 07 limited seating. Register Now!



