Trendspotting: How to Crawl into People’s Heads

Filed Under Analysis, Branding, Customer Think, Marketing, Strategy, Successful Blog, Trends | 5 Comments

Your job — should you decide to keep working here — is to figure out what our customers want NEXT.

Trendspotters

Trendspotters 101 logo

I belong to a networking group which requires endorsements. As I was editing my profile last night, I came across this endorsement from a client.

” . . . Liz can spot an emerging trend before it is even on the horizon. — Blake Education, Australiaâ€?

It’s true I often can. My friend, Chartreuse BETA, is phenomenal at trendspotting, as is our friend, Copyblogger. Scot Karp is excellent at seeing what trends are about to happen. Sometimes it depresses him. Don’t leave out Tom Peters. . . . How exactly do we do that?

What does it take to spot a trend before it takes root and actually happens? What does a person need to watch for? Seeing trends seems to be a factor of intelligence, learning style, and world view. Allowing that you have the prerequisite intelligence — we’re talking business acumen, common sense, and people smarts, not rocket science — the rest is a matter of doing the work and being open to what’s happening. This is lesson 1 on being a trendspotter. Read more

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Finding that Dream Company

Filed Under Branding, Business Book, Business Life, Motivation/Inspiration, Successful Blog | Leave a Comment

Black hole photo

I am often asked

by would-be entrepreneurs

seeking escape from life within

huge corporate structures,

“How do I build a small firm for myself?”

The answer seems obvious:

“Buy a very large one and just wait”

–Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
via Tom Peters

Did I hear a laugh of recognition?

Not all corporate structures are broken. Some have leaders and imagination.

–ME “Liz” Strauss

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