Work with Liz!!
Integrated Growth Online and Off
I’m Liz Strauss,
Plain and simple, here’s what I do …
I use traditional and new media strategies to show micro and macro businesses easier, faster, and more meaningful ways to identify, connect with, and create thriving, brand loyal communities.
If you want to connect customers through trust, tested models, and measurement tools, you can find me at lizsun2 @ gmail.com or just call 773 809 5499
Create new business.
Leverage opportunity.
Offer unique value propositions, build strategic networks, and choose the right social tools to grow their customer base and their key product / services at the same time. We always connect online and off with customer-heroes in unforgettable, irresistible ways so that they keep coming back and bring their friends with them.
From Fortune 100 Boardrooms to Desk 1 at Company Me, building a valid, integrated strategic plan doesn’t take months and will support years of growth.
Brand, Positioning, and Messages I analyze and align the all messages sent by the business to ensure that what’s received by customers / clients conveys simplicity and elegance in its
- focus and clarity of identity and values
- consistency of thought
- credibility and integrity in delivery
- authenticity in response and service
- showcases customers as heroes and partners
- relevance to the ideal, intelligent customer
- irresistibility to customer needs and wants
- sensitivity to all cultures online and off
- return on investment relationally and economically
Deliverable: A unique, well-defined, irresistible brand position that attracts ideal customers who become loyal fans and evangelists by connecting people about what is meaningful to them.
Biz Dev and Growth — online and off Reach out to networks of strategic partnerships and communities that:
- raise performance and lower costs
- increase visibility, reach, and buzz
- offer mindshare, collaboration, ideation, fluency, and innovation
- grow both the customer base and the product line
- exploit the licensing and intellectual property opportunities
- enhance the competitive advantage, speed, and footprint of the business
Deliverable: A faster-growing company with stronger presence in the marketplace.
Strategy and Process I design and suggest clear models for making better, faster, more consistent decisions based on and
- well-defined principles, measurement, and human nature
- current international and / or local market conditions online and off
- your unique business strengths, values, and goals
- priorities that grow customer base and product line simultaneously
- views from inside and outside your current system
- closing disconnects and finding missed opportunities
Deliverable: A simple, flexible process model each manager can adapt to of assess, focus, execute, gain so that the entire business makes decisions moving forward in the same ways.
Social Media Training, Blogger Outreach, and Internal Communications I bring a background in instructional design and years as a social business cultural native that can
- inspire and train to connect the right tools — blogging, Facebook, Twitter or those you’ve not encountered yet — to meet your goals
- introduce and scale measurement and monitoring to keep time / goal investments on track
- focus the social business uses focused to the departments who are using them
- open communication and model best practices
- train for sensitivity and crisis management
- tailor your social media landscape to your business
Deliverable: A well-trained, high-performing team of professionals who build community, are respected in the social business space, and connect the business and customers in productive and measureable ways.
In any economy, business is strategy, sense, and investing in the people who help us grow.
Click to Find: What Folks Say about Working with Liz
Liz is a founder of the highly successful business bloggers conference SOBCon — which has gained the partnership of companies such as Walmart, Colgate, Allstate, and Klondike Frozen Treats, as well as the attention of BusinessWeek, the Chicago Sun-Times, the Chicago Tribune, and the Innovation Initiative of the Kellogg School of Business. She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of Social Media, NxE’s Fifty Most Influential ‘Female’ Bloggers and her blog is listed on Alltop Social Media and Alltop Twitterati
Click here for a complete Liz History.
Liz also wrote: The Secret to Writing a Successful and Outstanding Blog: An Insider’s Guide to How Conversation Is Changing the Way that Business Works.
It’s only fun when it’s brilliant strategy, high return, AND connects customers in a meaningful way.
You can find me at lizsun2 @ gmail.com or just call 773 809 5499


