This link comes from Nemanja Sreckovic.
He passed it from sitepoint.
Great Find: Five Keys to Improving Web Site Conversions by Kent Lewis
Audience/Topic: Webmasters and Bloggers.site usability
Content: Kent Lewis begins his article with this observation that unfortunately is all too often true for too many blogs and websites.
The primary focus of search engine optimization (SEO) professionals is to generate traffic to a web site. Some SEO professionals are better than others at achieving that goal via higher rankings in search engines for target keyword phrases. However, the ball is often dropped once the visitor actually hits the site and, most likely, leaves.
Ken’s advice is straight and centered on his experience as an ebusiness retailer. Ken suggests checking our business sites in five key areas as a way to convert traffic into sales.
Though blogs don’t need the in-depth SEO that websites do, we need the same business sense that Kent’s article proposes in order to offer the strongest brand to our readers from the first blink to the last word that they read.
Thanks Nemanja for pointing this article out to us.
–ME “Liz” Strauss
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