By Terez Howard
You are a blogger. You want people to know who you are. You want the sight of your name to instantly remind readers of your brand. You want to be memorable.
The people I remember are the people that are everywhere.
The beauty of guest blogging is that a well-established blog already has regular readers, and they flock in droves daily. They talk; they comment; they tweet about this blog. Then one day you get to write for this blog, and youâre the talk of the town.
One Guest Blog Post Increased My Twitter Followers Sevenfold from writing at this very blog.
Not only that, I recently established a relationship with a blogger I met on LinkedIn who also wants to blog for businesses. Guess how she heard about me? Liz Strauss!
Guest blogging gets your name known, or at the very least, recognized. Donât expect an instant surge in traffic to your blog or tons of requests for your services from a single guest blog post. While these are possibilities in the early stages, they are results that should come graduallyâ¦ and not from just one post.
Get under many roofs
If you want to spread your image around, guest blog for several blogs. Choose blogs with readers that will be interested in what you have to say and that will benefit from your knowledge and experience.
If you know nothing about reverse mortgages (I donât!), then donât try to write for a blog about them. Readers will wonder why they are reading general, rehashed information from you. Further, you wonât have any fun writing on a topic that bores you to sleep. Youâll find yourself staring at the computer screen, waiting for the words to magically appear. They wonât.
If you hope for traffic from your guest blog post to go to your blog, then the topics have to compliment one another. They donât have to be carbon copies. But Iâm not going to click on a mesothelioma lawyer blog after I read post on summer hair care.
Be a good guest
When I am a dinner guest at some elseâs home, I take off my shoes, compliment their dÃ©cor and be as polite as possible. Hosts expects these pleasantries when having guests in their homes.
So a guest blogger should give her host respect. Even if you guest post for a blog just one time, you must give it your all. Your guest post on a heavily trafficked blog might get viewed hundreds of times over the course of time.
What do you want visitors to see below your name? An engaging post with little to no errors which provides readers of that blog with practical content. Thatâs it.
Do you want to get started guest blogging? Weâll talk about how to do it next week.
In the meantime, what do you like or dislike about guest blogging?
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clientsâ authority status and net visibility. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger
–ME “Liz” Strauss
Work with Liz on your business!!