In the Audience

Dr. Rob Wolcott, Ph.D

We lift the ideas out of the comment box and give them voices to speak, hands to shake and faces to put with names.

The best thinkers will be adding to the conversation as we discuss as SOBCon 07 ways to bring readers and customers into the interactive experience that is our blogs. To that end we have focused not only on the presenters, but also on building an audience of attendee who can take the conversation to a new level of innovation. We’re pleased to announce that

Dr. Rob Wolcott, PhD, the Director of the Innovation Initiative for the Kellogg School of Business is jazzed about blogging. Rob will be attending SOBCon 07 with another member of his team from the Clareo Partners. His firm has also extended an invitation to all professors, corporations, and students at the school.

Some of the most resonant names of the blogosphere will enrich this unique event. The magnitude of the event goes beyond that of a traditional bloggers conference through that that will have in the public representatives of the Kellogg School of Business of the Northwestern University and other prominent business figures. –A. Garber Clareo Parners

The audience of attendees is a critical part of SOBCon 07 conference.

Relationships are everyone’s business and every business is relationships.

Are you going to be there?

We sure hope to see you.

Would you post this and pass the world on to everyone? Thanks!

Here at SOBCon ’07 we are thrilled to announce that Andy Sernovitz has agreed to join our schedule. He’ll be giving the luncheon keynote address!

Andy will be sharing his insights, his experience, and his fine sense of humor, as well as

• 3 Reasons People Talk About You
• 4 Rules of Word of Mouth Marketing
• 5 Ts of Word of Mouth Marketing
• 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Great Word of Mouth Marketing gets attention.

Andy is considered a guru of Word of Mouth Marketing and was one on the founders and past CEO of the Word of Mouth Marketing Association. WOMMA is the official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership.

He is a graduate of the Wharton School of Business with a degree in marketing and has himself taught at the school.

Andy is the CEO and founder of GasPedal a marketing and consulting company which helps businesses understand the specific steps needed to take to make their interactive marketing more profitable.

Andy has testified before Congress three times.

He’s been interviewed by Inc. Magazine and Fast Company. Andy’s also published numerous articles such as this one where he explains how businesses can earn a good reputation with bloggers.

Andy is also the author or Word of Mouth Marketing: How Smart Companies Get People Talking with a forward by Seth Godin and an afterword by Guy Kawasaki.

Andy understands the value of blogging from a business and marketing perspective, to say the least. In keeping with the SOBCon theme he will be sharing with us how word of mouth marketing intersects the blogging world and how bloggers can tap into it most effectively to take your blog to the next level.

We’re thrilled to announce a special SOBCon ’07 promotion sponsored by the Virtual Conference that is being held over at Successful-Blog on Monday.

A Virtual Conference

The Virtual Conference will have a series of 12 speakers all day long on Monday. There’ll be one speaker per hour presenting a topic for discussion which will take place in the comment section of that post.

Here’s how Liz describes it:

Virtual Speakers and Q&A All Day Long

Everyone is invited. Stop by for a while listen in and meet some new friends.

Think theater of the imagination meets speakers and attendees in the comment box for conversation.

Bring a link to leave that shares something you know about blogging.

We havin’t done something like this since last October!
— ME “Liz” Strauss

Special Savings for 2 Days Only

In conjunction with the virtual conference you can save $100 off the already low price for SOBCon ’07!

Get your conference registration for only $250!

If you have pre-registered, you must get your payment in by Monday 9 PM CDT to get this special rate.

If cost has been a concern for you there will never be a better time to register. It doesn’t get any better than this.

After the deadline the price goes back up.

Those Blogging Brats Are Getting Creative Again!

You might remember the birthday party and link event at Successful-Blog last October. It was a real blow-out, virtual all-day event. Friends met up and new friends were introduced. People came and went through the comment box — for 18 hours. The conversation never stopped.

What’s A Preconference Bring-a-Link Event?

On Monday, March 12, SOBcon speakers and other experts will be at Successful-Blog in a virtual conference event.

It’ll be all day long — more details on that and another surprise to come.

A virtual conference? What’s that? Think of it this way.

Short post — Long Q&A with the author

Every hour a new speaker and a new topic. Speakers include: Sandra Renshaw of PurpleWren; Mark McGuinness of Wishful Thinking; Joe Hauckes of Working at Home on the Internet; Rodney Rumford of Video Sticky, Chris Cree of SuccessCREEations; Mike Wagner of Own Your Own Brand; and Terry Starbucker of Ramblings from a Glass Half Full; and many more.

Oh yeah, and I’ll be there too.

And we’ll be compiling a link list . . . so bring a link to your best post on how to improve your blog.

More details, complete schedule, and more news still to come.

Liz Strauss

We’re putting the final touches on Successful-Blog Conference and Networking Event.

This event will be different from other blogging camps, summits, and seminars because it begins and ends with relationships. It’s centered deeply in blogging as passion and an interaction between publisher and readers.

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