Successful Blog

Book Review: Executive Presence by Sylvia Ann Hewlett

by Leave a Comment

When I first entered the workforce, my version of executive presence was a navy blue skirt suit. I struggled to be taken seriously as a writer in an office full of engineers. (That was also at a time when IBM required female employees to wear pantyhose.)

It took me years to realize that the suit alone wasn’t going to do it.

In our casual, work-from-the-couch, wear-pajamas business environment, it’s more important than ever to work on the elusive quality of executive presence.

Skills like gravitas, clear communication, a polished appearance, and authenticity are increasingly rare, but are required for building a successful business. Our own Molly Cantrell-Craig wrote earlier this year about Indiana Jones and his leadership style (you don’t need to carry a bullwhip).

Executive Presence book

In Executive Presence, author Sylvia Ann Hewlett dares to puncture the balloon of puffed up “personal branding” that is often a lazy way to fake presence. She knows what she’s talking about. She is an internationally recognized expert on workplace power and influence who began her career as an insecure, sheltered Welsh girl breaking into the elite echelons at Cambridge University.

There’s a Grand Canyon-like chasm between choosing a color scheme for your wardrobe and having the cojones to tell your boss that she has just suggested something unethical.

The book is full of true stories and practical advice from men and women who have forged a path of leadership as business owners and as management.

How to Increase Your Executive Presence (A Sampling)

  • Tackle the hard things yourself. Don’t hide in your office and expect colleagues to take care of the tough tasks.
  • Become known as the calm in the eye of the storm. When everyone else is panicking, be the person who holds it together and makes decisions.
  • Surround yourself with people who are better than you are. Have the guts to admit what you’re not good at, and hire people who are strong in your areas of weakness.
  • Overprepare for everything. Be ready to contribute and speak up.
  • Get rid of communication crutches, both verbal tics (like saying um or uh) and physical crutches like avoiding eye contact.
  • When it comes to your appearance, focus on being appropriate to the situation/audience.
  • Your work attire should be your armor, making you feel invincible, not insecure. If you don’t feel right, that’s a signal from your inner voice.
  • If you need help in developing presence, consider connecting with a mentor or sponsor, someone you admire who already has presence.

Executive Presence is a handy little book for anyone who is new to the workforce, re-entering the workforce, or who wants to build a personal brand that makes an impact. It would be an outstanding graduation gift.

Do you feel that people respond to you as a leader when you’re making new connections?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Book Review: Spin Sucks, By Gini Dietrich

by Leave a Comment

Gini Dietrich is on a mission.

She is aiming to shift the practice (and then the perception) of the public relations profession, one mind at a time.

It’s a tough row to hoe, when we are inundated daily with reports of sneaky native advertising, journalist fakeouts, and “astroturfed” social content, much of it generated by so-called PR pros.

But Gini and the Arment Dietrich team represent the good guys, and in her new book, Spin Sucks: Communication and Reputation Management in the Digital Age, she explains exactly how communications, PR and media relations can be done with integrity and still get stellar results.

In fact, the tectonic shift is taking place everywhere. Power that used to reside in the hands of a few gatekeepers is now democratically spread out to the masses. You can no longer spray out a press release to a purchased list of emails and hope for the best. In a strange way, the digital tide is forcing us to hone our storytelling craft by taking away the crutches we used to rely on. Spin Sucks is full of real stories of success and #FAIL, told in Gini’s down-to-earth style.

Spin Sucks, by Gini Dietrich

I strongly recommend this book to anyone who is running a business (large or small), regardless of whether you’re working with an agency or doing it guerrilla style. If you are working with an agency, this book will give you a great baseline knowledge of an integrated marketing/communications/PR/media relations strategy. If you’re going it alone, use the book to experiment and be successful enough to hire a team of pros.

Key Takeaways from Spin Sucks

  • Be a storyteller, not a spinner.
  • Content creation is a long-term strategy, not a quick fix.
  • Create assets that reflect a mix of paid, earned, shared, and owned media.
  • Be honest and transparent in your dealings with the public; manipulation will backfire.
  • It’s time to stop working with content farms, scrapers, and plagiarists.
  • Get comfortable with the fact that your customers are really in control of your brand.
  • Learn to say “I’m sorry” with no embellishment or caveats.
  • The best way to repair online reputation is by overwhelming the negative content with your own great, useful, customer-valued content.
  • If you want to be prepared for the future, stay tapped into all of the disciplines that make up marketing communications…the lines are getting blurrier and blurrier.

What’s your best communications “war story?” Have you had to deal with a communications crisis?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Disclosure: I was given an advance free digital copy of this book for review purposes; however that in no way altered my opinion or the content of this review. My personal story of guerrilla digital PR is mentioned in the book.

Is Rehiring Those You Laid Off Smart?

by Leave a Comment

arehire

Experiencing a recession or other financial issue that requires you to lay off employees is one of the most stressful times a small business owner can go through.

But re-hiring those laid off workers may come in a close second if you’re not prepared for legal and other issues that may arise.

Discrimination Claims

If you’re not careful, you may end up receiving a discrimination claim when you start hiring back your laid-off employees. Remember: Fair employment laws apply to rehiring laid-off workers, just as they do to new hires.

Protect yourself by writing a clear rehire policy that lays out exactly how you’ll make the determination about who you’re going to bring back, and when.

For added protection, have an attorney read over your policy to make sure it can’t come back to haunt you in the case of a discrimination suit.

List Your Rehire Criteria Carefully

While writing your rehire policy, be cautious about your list of criteria you’ll use to decide who gets to come back.

Re-hiring based on skills, training, and knowledge of your company and procedures are excellent choices. Re-hiring based on whether or not you can still afford that employee’s salary can lead you into hot water.

Older workers tend to earn more, having worked their way up to higher salaries. If you eliminate rehires based on salary, you may be ruling out these older workers — leaving you open to an age-based discrimination claim.

Embrace Transparency

When you’re making your layoff decisions, and again when you’re rehiring workers, aim to be as transparent as possible about the reasons for both actions.

Employees who are laid off without a real explanation for why they were chosen may harbor resentment toward your company, which can cause morale and trust problems when you bring them back.

When you make your layoffs, ensure that your workers understand what you’ll do about their positions if things change.

If you lead employees to believe their old positions will be waiting for them when business improves, you’re setting yourself up for problems.

Offer Alternate Positions If Necessary

Unless your business operates under a collective bargaining agreement or union pact, don’t be afraid to offer your laid-off workers alternate jobs within your company.

In some cases, your financial situation may force you to eliminate some positions or departments, and you may not be able to bring everyone back at their old pay scale.

If you have to rewrite job descriptions and compensation terms, make sure your workers fully understand them — and the reasons for the changes.

You should also interview laid-off workers for the jobs, so you can reassess their skills and expertise before hiring them back.

And, if your company is in a position to start rehiring, but can no longer offer full-time work to laid-off employees, consider offering part-time positions.

Many workers may decide part-time work is better than no work at all. Just be careful: Don’t promise that these part-time positions will turn into more hours or full-time salaries in the future if there’s no guarantee.

Re-hiring employees you laid off can be a little touchy, especially if word gets around the Internet that how you are doing it is being called into question. Not only can it cause issues with your staff, but your online reputation management could take a hit with customers too.

But if you have a solid plan in place and make sure your workers understand the process, you can make it as painless as possible for both them and yourself.

Photo credit: instanthrsolutions.com

About the Author: Freelance blogger Angie Mansfield covers a variety of subjects for small business owners. From business growth to marketing, her work will give you tips to keep your business running smoothly.

Should You Allow Your Employees to Nap While on the Job?

by Leave a Comment

There was a time when people could get into trouble for falling asleep at work, but things have changed in recent years.

More and more companies are encouraging their employees to take naps during work hours.

If you are considering whether or not you should allow your employees to nap on the job, the following information can help you make the right decision.

Napping at Work in the United States

Many companies in the U.S. require their employees to work very long hours. To ensure that their employees will not be overly exhausted, these companies provide napping rooms or pods as a perk.

A report released by the Society of Human Resource Management revealed that napping rooms or pods were found in about six percent of all workplaces in 2011. Some of the well-known companies that allow their employees to nap at work are Google, Nike, Ben & Jerry’s, Pizza Hut, Huffington Post, Workman Publishing, Deloitte Consulting and Yarde Metals.

Cost of Sleep Deprivation to U.S. Businesses

According to the National Sleep Foundation, adults sleep an average of about seven hours per night during the work week, which is one hour less than the sleep duration recommended by experts. This means that a large percentage of American workers are sleep-deprived.

Sleep deprivation can have many adverse consequences, including increased errors, accidents, absenteeism, drug use and turnover; higher insurance rates, and lower productivity.

Depending on the severity of its consequences, it may result in substantial financial loss for a company. In 2011, Harvard scientists found that sleep deprivation costs U.S. businesses about $63 billion in lost productivity every year.

Benefits of Allowing Employees to Nap on the Job

Dozens of medical studies have found that sleeping for 30 minutes to one hour in the afternoon can increase alertness, productivity and mood.

Employees who are sleep-deprived have a greater tendency to feel tired than those who have enough sleep, and they may lose their ability to focus on their work. This can result in a decline in work quality and productivity, and even costly errors and accidents.

Napping at work can make your employees feel more refreshed and revitalized, enabling them to perform their duties more competently. It is especially helpful for those who are working in a creative field, because it can boost their ability to think creatively.

Create a Conducive Environment for Napping at Your Workplace

The best way to create a nap-friendly workplace is to dedicate a room for napping.

You can place beds, recliners or sleeping pods in the room and use dim atmospheric lighting to provide a comfortable sleep environment for your employees. If you do not have enough space to create a napping room, you can supply nap mats and eye masks instead.

Many companies that encourage napping on the job have seen a significant increase in employee productivity.

Therefore, it is highly recommended that you make napping a part of your company culture.

Photo credit: newscolater.com

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from running a small business to online reputation management.

Book Review: “The Age of Context,” by Robert Scoble and Shel Israel

by Leave a Comment

The image of Robert Scoble in the shower with his Google Glasses on is seared in our collective brains by now. But we should all stop laughing because it’s about to get serious, folks.

According to Scoble and his co-author Israel, there are five key trends that are converging to create the “age of context:”

  • Mobile
  • Social Media
  • Data
  • Location-Based Technology
  • Sensors

The Age of Context

This book is a funhouse tour through technologies, apps, and jaw-dropping devices that are on our horizons, whether we’re ready for them or not.

Many of the forthcoming developments raise issues of privacy, security, or safety, and the authors take the time to address those issues. It may be years before we come to grips with the new world where you can trade in your personal information in exchange for a more convenient and catered-to experience, but Scoble and Israel are laying the groundwork.

The Future’s So Bright, I Gotta Wear Google Glasses

After cruising through this book, you will consider whether it might be nice to walk out of a store without visiting an actual cash register, or get driven to work in a driverless car, or get rescued by a firefighter wearing augmented reality glasses.

Scoble and Israel aren’t the only ones starting to bring up the big questions brought on by our new connected, contextual world. The Federal Trade Commission is holding a workshop on November 19 to discuss the privacy and security concerns surrounding the Internet of Things.

But the central premise of the book is hopeful. As much as the new technology forces us to deal with new challenges, it promises to potentially save lives, make us more productive, and revitalize our cities.

You can choose to be frightened or energized, but one way or another you’ll need to react to the changes highlighted in this exhilarating book.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

How Can Webinars Help My Small Business?

by Leave a Comment

If webinar is a term that you’re not exactly up to speed on, a webinar is a live seminar or conference that is held over the Internet.

That being said, it is becoming an increasingly preferred marketing tool among small businesses, because it provides many benefits over a traditional seminar.

Here are a number of reasons why you should consider conducting a webinar for your company:

Cost-Effective and Hassle-Free

A webinar is a lot more cost-effective than a traditional seminar, because it does not require you to rent a convention hall and incur traveling expenses.

All you need to do is get web conferencing software and hire speakers, who can choose to speak from their home, office or any other place.

Also, organizing a traditional seminar entails considerable planning and effort. You need to make a lot of practical arrangements, ranging from organizing seating to catering if you are offering refreshments.

A webinar, on the other hand, can be conducted by just setting up a web conferencing system.

Promote Your Products to a Worldwide Audience

A webinar is not only easier to conduct; it is also more convenient to attend.

People from around the world can attend your webinar without having to travel to a specific location. As such, a webinar can potentially reach a much wider audience than a traditional seminar.

You can introduce and demonstrate your products to your viewers via screen sharing and encourage them to ask questions or visit a purchase page at the end of the webinar.

Establish and Maintain a Closer Relationship with Customers

In order to gain the trust of your customers, you need to add a personal touch to the way you communicate with them.

A webinar enables your customers to see and hear you talk about your company and products, giving them the assurance that you are a human being and not just a website.

There are many kinds of webinars that you can hold to build a closer relationship with your customers, including press release updates, online meetings and client training sessions.

Get More Business Contacts

Similar to a traditional seminar, a webinar is a great way to make new business contacts and enhance your brand identity.

The attendees can show their names and headshots, and interact with the speakers and you during or after the webinar. This helps build credibility and establish a more genuine connection between the audience and your company.

Position Your Company as an Authority in Your Niche

Conducting a webinar can also help you stand out from your competitors.

By providing helpful and expert information through a webinar, you will gain a reputation as an authority in your niche. As your reputation spreads, more and more people will come to you when they need information or advice that is related to your field.

A webinar provides an engaging and effective way for you to promote your small business to a large group of people from all over the world.

When it is used correctly, it can be an invaluable tool for ensuring business growth and success.

Photo credit: educationcloset.com

About the author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from online marketing to biographies of entrepreneurs such as Steve Wynn, David Kiger and others.