Successful Blog

Social Media Book List: A few Amazon Business Best Sellers

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting 3 books on the Amazon best seller category in business and investing;‘Strengths Finder 2.0’ by Tom Rath and ‘The 7 Habits of Highly Effective People’ by Stephen R. Covey. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘Strengths Finder 2.0’

Strengths Finder by Tom Rath

“Hide not your talents. They for use were made. What’s a sundial in the shade?”
— Benjamin Franklin

This is a book on my reading list that I have not had the pleasure to read yet however, I agree wholeheartedly with the focus of Tom Rath’s book, StrengthFinder 2.0. If your strengths are hidden and not fully brought to the forefront, it is like you are being put in the shade and not brought to the light. When your strengths are displayed and actively seen, you are happier, and more productive in your work and relationships.

About the Book:

Do you have the opportunity to do what you do best every day?

Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in 2001 which ignited a global conversation and helped millions to discover their top five talents.

In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you’ll use it as a reference for decades.

Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.

About the Author:

Tom Rath is a leading business thinker and one of the bestselling authors of the last decade. His first book, How Full Is Your Bucket?, was a #1 New York Times bestseller. Rath’s book, StrengthsFinder 2.0, is a long-running #1 Wall Street Journal bestseller. His most recent New York Times bestsellers are Strengths Based Leadership, published in 2009, and Wellbeing: The Five Essential Elements, published in 2010. Rath’s books have sold millions of copies and have made more than 100 appearances on The Wall Street Journal bestseller list.

Rath currently leads Gallup’s workplace consulting business. In this role, he guides the organization’s practices and research on employee engagement, selection, strengths-based development, leadership, and wellbeing.

Rath also serves on the board of VHL.org, an organization dedicated to cancer research and patient support. He earned degrees from the University of Michigan and the University of Pennsylvania. Tom and his wife, Ashley, and their daughter, Harper, live in Washington, D.C.

You can purchase a copy of ‘Strengths Finder 2.0’ online at ThinkAha Books or Amazon or on the Gallup website.

‘The 7 Habits of Highly Effective People’ by Stephen R. Covey

The 7 Habits of Highly Effective People

Another book to highlight on my reading list–‘The 7 Habits of Highly Effective People’.

I have read this book but it has been quite a few years so it is time to revisit this book and its lessons.

When I worked in corporate, I was lucky enough to be sent to a Franklin Covey seminar where I was given a copy of this book and a Covey business planner. And the reason why this book still remains on the best sellers list on Amazon is (I believe) because it holds solid advice for entrepreneurs, business owners, leaders and managers.

The 7 Habits of Highly Effective People are:

1 – Be Proactive
Teresa Tidbit – So true! It doesn’t help you when things are wrong or off to sit down and not do anything. Begin to put in motion those things you wish and want to happen. Think about how you can make things happen.

2. Begin with the end in mind
Teresa Tidbit – When I read this it reminded me of something my daughter did a few summers ago while swimming in the pool. She was trying to see if she could swim to the other side without having to take a breath in between. The first couple of times she had to stop and lift her head up before she reached the edge. She paused and took a couple of deep breathes and she went again. This time she did it and as she stopped to catch her breath, she said, “Mom, you know how I did it? I just keep thinking about the edge of the pool on the other side and kept going.”

3. Put First Things First
Teresa Tidbit – This is about becoming organized. When you don’t know where things are that you need, you spend more time trying to find it, then doing the work. Find what organizational tools work for you and use them.

4. Think Win/Win
Teresa Tidbit – This habit hits the mark around what social media, blogging, and relationship building is all about today. As you are building your community, network or “tribe”, you want to create win/win relationships.

5. Seek first to understand, then to be understood
Teresa Tidbit – Another great habit—especially regarding networking. When you go into a new relationship or connection, you want to start with being a listener not the talker. You want to be the giver, not the taker.

6. Synergize
Teresa Tidbit -This is about the levels of communication, another key to creating a solid business and personal life. You may not always agree or get along with your colleagues, friends or even your clients, but finding the synergy in the communication will help your relationships go much smoother.

7. Sharpen the Saw
Teresa Tidbit – Commit, Learn and Do. And this is in different aspects of your life—-mental, physical and spiritual. Take the time to do things that sharpen your mind, body and spirit. You may think these things aren’t important, however, when you don’t take the time, you will see how it affects your life.

About the book:

In The 7 Habits of Highly Effective People, author Stephen R Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity–principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates. *from back cover

About Stephen R. Covey:
Stephen R. Covey is a renowned authority on leadership, a family expert, teacher, organizational consultant, and vice chairman of FranklinCovey Co. The author of several acclaimed books, he has also received numerous honors and awards, including being named one of Time magazine’s twenty-five most influential Americans. Covey lives with his wife, Sandra, and their family in the Rocky Mountains of Utah.

You can purchase a copy of ‘Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them. *I have not received either of these books from the authors. These reviews and opinions are mine and I have not been compensated for the reviews.

SOCIAL MEDIA Book List: #TEAMWORKtweet and Corporate Blogging for Dummies

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#TEAMWORKtweet’ by Caroline G. Nicholl and ‘Corporate Blogging for Dummies’ by Chantelle Flannery and Douglas Karr. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#TEAMWORKtweet: 140 Powerful Bite Sized Insights on lessons for leading teams to success’

TEAMWORKtweet

“Caroline’s work on teams is highly relevant, particularly in a tough economy: her insightful work with one of our divisional teams surfaced issues that clarifi ed exactly the priorities the team needed to address to increase its performance in a way that the team could hear. The team quickly got motivated to action.
Caroline’s approach is practical, sensitive and to the point, precipitating rapid learning and improvement.”
~Jay Reid, Senior Vice President, Labor Ready Inc.

Here are a few tweets to share from #TEAMWORKtweet:

#4 Teams are as old as the hills but we need a new understanding of their power. Solutions need acceleration that only teamwork delivers.

#7 Many teams are besieged by under performance, stress and underachievement: the current cost is huge;
the lost opportunity unfathomable.

#13 A common definition of a team is ‘two or more people working together to achieve a common purpose
no single person can achieve alone.’

#26 Teams share information, knowledge and perspectives that minimize blind spots, errors, the impractical, waste and endless daydreaming.

About the Author:

After a hugely successful career in law enforcement spanning two continents, Caroline Nicholl launched her Organizational Development and Coaching consulting company, Blue Apricot Solutions, so that corporate America too could benefit from the lessons learnt in law enforcement.

At Blue Apricot, Caroline works with industry leaders to root out the dysfunction and ineffectiveness found in teams, both in public and private organizations. She firmly believes that, central to individual, organizational and world success in the 21st century is building high-performing teams.

Caroline serves as Adjunct Faculty for the Organizational Development Program at the University of Georgetown and as Chair Facilitator of two groups of chief executives for Vistage International, the world’s largest CEO membership organization. To benefit from Caroline’s never-in-the-box vision, visit Blue Apricot Solutions.

You can purchase a copy of ‘TEAMWORKtweet’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#TEAMWORKtweet’ by the author.

‘Corporate Blogging for Dummies’ by Chantelle Flannery and Douglas Karr

Now I would like to highlight a book on my “review” reading list–‘Corporate Blogging for Dummies’
I have to say that the “for Dummies” books are one of those staples in any business environment, whether you are a entrepreneur or employee of a big company. And ‘Corporate Blogging for Dummies’ is no exception.

As I picked up the book to look through the pages I found myself finding great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations). If you are an entrepreneur or small business owner, you will find valuable blogging information in this book too.

Chantelle and Doug have done a nice job of categorizing the information in a way that is easy to read and you will be able to take action on your blogging right away.

‘Corporate Blogging for Dummies’ takes the reader from thinking about your blogging goals, to choosing a blogging platform, to optimizing your blog to marketing your blog, and even how to measure your blogging statistics.

About the book:

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

* Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
* Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
* Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
* Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
*courtesy of Amazon

About Chantelle and Douglas:

Douglas Karr is the President and CEO of DK New Media. He runs the Marketing and Technology Blog.

Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at Her Take on Marketing.

You can purchase a copy of ‘Corporate Blogging for Dummies’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.
*I have also received a complimentary copy of ‘Corporate Blogging for Dummies’ from the authors.

“You NEVER Do That!” – How to Tell a Story to Someone You Just Met

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Talking …

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Sometimes I talk without listening first. Sometimes I just spout off what I know without finding out what the person I’m talking to might know about the subject. When it happens to me, I’m little grateful to find out I’m not the only one who does this. It happens often enough that I’m starting to think most of us might …

When I talk about mistakes, I usually tell about mistakes I’ve made, and believe me, I’ve made plenty. This time I choose to write about being on the other end of the experience to share that point of view. I want you to sit where I was.

It was at a huge conference. Many friends and colleagues were there. Three of them came to a small event with me. We introduced ourselves around the table. Everyone still had name badges on.

“Hi! I’m Liz.” I said to two women I recognized from Twitter. They didn’t recognize me.

The two talked mostly to each other about things like scalability and how to grow the readership on their blogs. During the conversation, they referenced some of closest friends and colleagues.

One said something like, “The editor at [insert name of mass media blog] asked me to write my story in 100 words. I’m trying, but it’s impossible.”

I said, “Want to try it out on me?”

So she did. Her story was fascinating …

She’d started her blog a couple of years ago. It began about one topic — a sort of hobby idea. The blog had a clever hobby sort of name right down to the url. Over time, the blogger telling the story found her interests were wider and more about business. She tried a new tagline to communicate this new interest. It didn’t have the effect she’d envisioned. After a while of trying to convert her audience into talking about business, the blogger changed the name of her blog to reflect the new focus.

At that this point, the storyteller looked me in the eye and said, “And you NEVER do that!”

I said, “Why not?”

“Because you DON’T. It’s the ultimate of bad practice.”

The story continued. Huge thoughts. Time passing. A change in audience began to happen. The blog began attracting a new crowd of fans. However, the blogger felt some folks were put off by the girlie name of the old url. The storyteller then decided to “bite the bullet.” She changed her url to match the new name of her blog.

Again, the storyteller looked me in the eye and said, “And you NEVER do that!”

Again I said, “Why not?”

“Because YOU DON’T.”

I got to feeling uncomfortable. So I softly said, “Um, I think we should start over. I’m Liz Strauss. I blog and I think we know each other.”

Her hands flew to her face. “Oh my God! I guest posted on your blog. Oh my God! I’m telling you what you should be doing.”

I smiled and said, “And a great blog post it was.”

For a minute there, it was getting really uncomfortable.

My guess is that everyone has made this mistake at least once. There w

I know I have realized too late that I’ve underestimated someone’s experience. I’m pretty sure I’ve been “that woman” more than the woman in this story, if only because I’ve had more years to do so.

NEVER Do That! – How to Tell a Story to Someone You Just Met

My experience is that wise, polite, and busy people rarely tell that we’re underestimating their experience. It’s up to us to know our audience especially when we speak.

The mistake that we can make when we first meet someone is that we can make our own story more important than the person we’re talking to.

We all know it’s best if we don’t take the place in the center of the universe. But sometimes a question is asked or a story is requested before we really know our audience. And sometimes, well, we can miss.

I’m still learning how to keep the other person in my vision — to be interested and interesting. I’m learning I’d much rather find out a few things about the person first. Some folks really want to listen before they talk and here are a few things I’ve picked up that help.

  1. Be aware of the influence of familiarity. When we’re in our element, we can make assumptions that people know things that they don’t — especially things obvious to our friends. A familiar question can make it easy to assume that person asking is a learner. It’s easy to forget that many who know the most never give up their beginner’s mind.
  2. Be curious about details. It’s hard to make your story “about them,” if you don’t know who “they” are. Have a favorite open-ended question ready. “What do you do when you’re not doing this?” “What’s been the highlight of your week so far?” Listen for and invite details. Details break down assumptions and let us see people as individuals to reach out to them.
  3. Interrupt your own stories for feedback. It never hurts to say, “Have you ever been there?”

–ME “Liz” Strauss
Work with Liz on your business!!

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Stop Being Overwhelmed, Directionless, Too Busy To Think

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Perceived Productivity

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Working with senior managers and social media practitioners I’m hearing on complaint all too frequently “I’m too busy to think.” It seems that just keeping up with what we need to do has become more than even deciding whether we should be doing it.

Do you see the irony in that?

It’s time to reset and start thinking again.

We need time to decide when a Yes and a No come calling.

1090436__yes_no_2

Stop Being Overwhelmed, Directionless, Too Busy To Think

When we’re feeling too busy to think, we’ve lost direction. It starts a cycle that will unravel any good thinking we might have done in the past. We’ve got energy and productivity, but lost sight of the strategy or outcome that guide our decision making. Without the end goal, we can’t accurately decide what’s moving us forward and what is not.

Catch yourself. Stop. Set a destination, a driving aspiration, something you won’t quit or call success until you reach it.

Make a commitment.

If you’re new at this, start small, but make a personal and professional commitment to a future destination and hold yourself and your team accountable. Get clear agreement on what that means.

I (we) will be ___ in the next ___ (days, months, or years)?

That clarified goal will let you know …

  • why you’re doing what you’re doing.
  • which relationships and offers align with your goals and which pull you off course.
  • how to separate the signal from the noise on your desk, in your work relationships, in your life online and offline.
  • where to spend your time in social media spaces. .
  • how to tweak opportunities to move you forward more quickly and efficiently.

Clarity comes from looking forward far enough that the noise of now doesn’t confuse us. Don’t think of defining your purpose in terms of now. Define a future destination worth investing in — even a small one — and get there with clear determination.

That determination will lead you to build the strategy, gather the right team, build the systems, and get out the message about what you’re doing.

Once you make that first decision, you’ll be setting your direction with more power and certainty.

What small commitment will make to yourself, your team, your business today?

–ME “Liz” Strauss
Work with Liz on your business!!

I’m a proud affiliate of

third-tribe-marketing

Social Media Book List: #BOOKTITLE tweet and Groundswell

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#BOOKTITLE tweet’ by Roger C. Parker and ‘Groundswell’ by Charlene Li and Josh Bernoff. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#BOOKTITLEtweet: 140 Bite Sized Ideas for compelling article, book and event titles’ by Roger C. Parker

booktitletweetmid

“Save yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas.”
Shel Horowitz, award-winning author of ‘Grassroots Marketing for Authors and Publishers’ and co-author of
‘Guerrilla Marketing Goes Green’ and six other books;
http://www.frugalmarketing.com

Here are a few tweets to share from #BOOKTITLEtweet:

#2 Target your readers by identifying whom you’re writing for, e.g., ‘Red Wine for Dummies.’

#16 Choose titles that promise complete information, e.g., ‘The Copywriter’s Handbook’ or ‘Encyclopedia of
Natural Medicine.’

#28 Add “latest information” appeal to your titles, e.g., ‘The New Rules of Marketing & PR’ or ‘The New Influencers.’

#49 Target your readers by identifying their situation, e.g., ‘The Single Mother’s Survival Guide.’

#75 Issue an engaging command and explain it, e.g., ‘Don’t Make Me Think: A Common Sense Approach
to Web Usability.’

#95 Indicate a fresh look at your previous book, e.g., ‘The E-Myth Revisited.’

About the Author:

Roger C. Parker, is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. About his ‘Looking Good in Print’ the New York Times said, “…the one to buy when you’re buying only one!”

Roger has interviewed hundreds of successfully branded authors. He distils his experience in this book and shares what he learns at Published & Profitable, and on his Writing Tips blog.

You can purchase a copy of ‘BOOKTITLEtweet’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘Groundswell’ by Charlene Li and Josh Bernoff

Now I would like to highlight a book on my “review” reading list–‘Groundswell

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines

About the book:
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

This book offers:

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

-Determine how different groups of consumers are participating in social technology arenas

About Charlene and Josh:

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.

Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

*courtesy of Amazon

You can purchase a copy of ‘Groundswell’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List – Red Fire Branding and The Zen of Social Media Marketing

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Red Fire Branding’ by Liz Goodgold and ‘The Zen of Social Media Marketing’ by Shama Hyder. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘Red Fire Branding’ by Liz Goodgold

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Talk about a book chock full of some great information—this is one of those books! One of the first things Liz states in this book about branding, “The invisible secret to success in business today is your personal brand; you need people to remember you in order to do business with you.”

Here is another great bit of advice from Liz, “…but that we can become a star in our own field by taking a page from their (rock stars and celebrities) stage notes.”

And the book includes after every chapter concludes with hands-on exercises entitled Your Turn to Act. These exercises allows you to take the advice you read into action with your business right away.

Another great bit of advice from Liz, “I recommend that you create a Council of Advisers: colleagues, clients, investors, or even family members to help you get an outsider perspective. You’ll see the Council referred to often in your exercises to act as a reality check.

These helpful tips were in the first few pages…see what I am saying. Great information throughout the book such as her Words of “LIZdom”.

Here are a few:

***SPECIALIZATION IS THE KEY
Great brands are specialized; they stand for one thing only. To brand successfully, you cannot be all things to all people.

***USE SIGNATURES AS GREETINGS AND FAREWELLS
See if you can create a signature hello and goodbye. It can be as simple as “hola,” or as casual as “yo.” Of course, just make sure it’s already a natural part of your speech.

***MUSIC
Explore any type of trademark music that might fit with your brand. Transcriber or wordsmith? Try “Gonna Sit Right Down and Write Myself a Letter.” Perhaps a travel agent? Try “Red Sails in the Sunset.” Sell whirlpool baths? Try “Tiny Bubbles.”

***NETWORKING
People do business with people they know, like, trust, and respect. Without any of these qualities, you cannot succeed. Take the time to truly learn about your colleagues and you might be able to help in growing their business, resulting in a possible chance to grow your own.

About the Author:

Liz Goodgold is a marketing and branding expert, speaker, and author, with more than 25 years of experience working for such major companies as Quaker Oats, Times Mirror, and Arco Oil. Currently she is Chief Nuancer and CEO of The Nuancing Group, an identity-consulting firm that helps companies understand the nuances of naming and branding.

Some of her clients include Proflowers.com, Fair Isaac (of the FICO score fame), Univision (largest Hispanic Media conglomerate in the world), and Sharp HealthCare (2008 winner of the prestigious Baldridge Award.)

She also works with a myriad of corporate clients and entrepreneurs for whom she has developed compelling product names, taglines, brand identities, and Internet domains that have generated flawless recall and increased market share.

You can purchase a copy of ‘Red Fire Branding’ online at ThinkAha Books or at Amazon

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘The Zen of Social Media Marketing’ by Shama Hyder

Now I would like to highlight a book on my “review” reading list–‘The Zen of Social Media Marketing’ by Shama Hyder.

This book offers:

*Why and How social media works, and how to use it to drive traffic to your website

*Step by step guidelines for Twitter, Facebook and LinkedIn, plus effective web video

*Insights from more than two dozen leading online marketers and entrepreneurs

*Shortcuts and tips to help you make the most of you time and energy, and proven strategies for success from the businesses Shama works with every day

Here are a few tips she gives in the book:

~ Bring offline networking online (page 53): When you go to conferences or mixers and bring home a stack of business cards, search for the people on Facebook and add them as friends. Then throw away their cards! Facebook will even remind you of their birthdays.
Teresa’s added tip — when it is a colleagues’ birthday, take the time to send them a card.

~Regarding following on Twitter (page 82): Leave out mundane details unless they add value. Avoid things like, “loving this veggie burger.” Use, “Loving this veggie burger at the new San Francisco join on 45th and Lemon.”

~About web video (page 130): After training thousands of people across the world on how to create, get traffic from and profit from web video, I can tell you without a doubt that those who find success always follow these principles: they stop thinking about it, they start doing it and they never quit.

About Shama:

Shama Hyder is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, BusinessWeek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.
*courtesy of Amazon

You can purchase a copy of ‘The Zen of Social Media Marketing’ on Shama’s site at MarketingZen.com or Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.