Critical Skill 5B: Sparking Spectacular Ideas

May 22, 2006 by Liz

Spectacular Ideas

Do you recognize where we are? We’ve been here before. This is the place where I tell you that ideas are already in your head, that it’s a matter of letting yourself have them — not shutting them out. It’s when I remind you that you can be an idea magnet again. I tell you that ideas are waiting for you. I ask you if you’ve started seeing and hearing them.

Whew! Now that the déjà vu is over. We can get on with sparking spectacular ideas.

Caution: Now Entering Liz Think Zone

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Critical Skill 5A: 3 Parts of Spectacular Ideas

May 21, 2006 by Liz

Originality

When I compiled this list of ten critical skills, it was an original list — the list came from my head not from the Internet, not from some book. I’ve done continuous work on thinking skills for years so it wasn’t a huge hardship to think some more on the skills I consider critical. Is any one idea original? No. Not one on that list is unique or spectacular. The value-added is that I put them together and pointed the need to have them for success.

Originality Versus Spectacular

Originality is often how we look at things. The most original thought I’ve encountered — that hasn’t been around for years — was my six-year-old son’s drawing of the solar system as if he were standing on Pluto, looking in toward the sun. Even that was just a new take on a picture that’s been around for a long, long time.

True originality –a brand new idea — is hard to come by, but that’s okay. It rarely works in business. True originality is expensive and rarely sells. As good as I am with ideas I’ve learned if I find one that has been done before, tha it’s because of one of three reasons. [Read more…]

Ideas in Your Refrigerator

May 16, 2006 by Liz

You Know You’re Procrastinating When . . .

. . . cleaning the refrigerator takes on a new and miraculous sense of urgency with a heavenly glow.

Go ahead give in and do it, but don’t lose to procrastination. Turn that refrigerator chore into an exploration for ideas. Here are three things you might think about.

What is your customer experience of the products that you are tossing out? Can you use those experiences to seed an article for your blog?
Refrigerators are filled with products. How do the companies who make those products promote them? Can you twist any of their ideas into ways to promote your business or your blog?
Is there a brand in there you are attached to? What do you value about that brand? Can you put your feelings into words? How can you use that brand value you feel to strengthen your personal brand and the brand experience people have when they meet you?

Procrastination just became an idea session, and on top of that you’ve cleaned your refrigerator! That’s productivity where you could have been doing what I’ve done — standing in front of an open refrigerator door thinking about how the light goes on and off.

Bet you can think of more ideas to find inside of that Big Box. How about sharing some with us?

–ME “Liz” Strauss

Related articles
DonÃ¢â¬â¢t Fear the Blank Screen Ã¢â¬â Be a Miner
Exploring for Ideas at Technorati
Eye-Deas 1: Have You Started Seeing Things?
More ideas in the Idea Bank category and in Writing Power, Thinking Outside the Box, Customer Think, and Brand You Series on the SUCCESSFUL SERIES PAGE

Stop. Listen. Hear that Idea?

May 10, 2006 by Liz

It Happens Constantly

I can almost count on it happening. When I’m stuck on how to write something, when I really need some direction on how to frame a concept, I just start listening for one. Sure enough in a day or two, someone will say something.

I was working on the post for Critical Skill 5: Originality — no small task I might add. How do you talk about being original? I did my usual walking and thinking, but most of my way to original thinking is intuitive, hard to explain in words.

I like challenges, but sometimes they make my head hurt. So I put my question to the universe and left myself open to any answer it might bring me. Sure enough, it did within a couple of hours.
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Eye-Deas 4: Photo Ideas Bank

March 23, 2006 by Liz

Get the Picture?

Photos can often trigger an idea in a way that words cannot. That’s because photos access the right brain, where words don’t usually hang out. The fun part of using photos to get ideas is that often you’ll see in a photo different things depending on what you’re looking to write about. Here are some photos you that might get you started thinking.

Team Meeting

Open Microphone Night

Gold World

Waiting Room

Fall Colors through Window Hand Stamp

Mainboard

Computer Room

Coffee Sunflower on Beach

All of these photos are from the stock xchng and are restriction free.

Catch the Ideas While You Can

As you look, grab a pencil and write down any ideas that come to mind. You might not need an idea right now, but you’ll have those ideas for later when you need one.

I see articles here on the price of coffee, the need to clean up our waterways, the cost of meetings to business, healthcare, the future of the Internet, the global economy, and so many more. . . .

What do you see?

I’m sure by now you have the idea about getting ideas from images. It’s all a matter of remembering that when you look, you should also be seeing.

–ME “Liz” Strauss

Eye-Deas 3-Photo Content Checklist

March 22, 2006 by Liz

Seeing your Work

Images–photos and artwork–can be used in two ways: as illustration–to extend or explain the content–or as decoration–to bring readers in and add interest to the page. Either way, choice of images reflects your personality, your thoughts, your brand, and your business.

Decorative Images Versus Illustration

If you’re using images solely for decoration, you can wander outside the box fairly far and folks usually will call what you do “art.” Even if your readers don’t like your choices, they will most often glance over and then continue reading, unless your choice is something that makes readers uncomfortable–say, a giant eyeball that seems to be watching them. It’s possible that a choice such as that will make them stop reading and move on.

Images used as illustration might show how to do something or how something looks. Readers rely on illustrative visuals to get more meaning from the words. Visuals can bring an idea home, by making it clearer or stop the reader cold by being a distraction. Placement is important here. The image should be close to the words that talk about it, so that readers don’t have to work to make the connection. A caption helps readers in the same way.

Photo Content Checklist

Content is king and images have content too. It’s not hard to underscore the impact images can have on your writing. They can kick up a notch and be the added value that brings readers back to you. Here are some rules about what you might consider when choosing an image to support your words.

When showing people, look for a diversity that reflects the culture around you. People are used to a certain level of diversity. Straying too far from what folks are used to can lead them to subconsciously discount your message as biased, or to see it as less than authentic.
Stereotypes just aren’t cool. It’s true that Mom often cooks dinner, but lots of Dads do it too. This is not being politically correct. It is choosing to show the exception, rather than always showing the rule. The folks who are the exception will thank you.
Keep in mind your readers are not you. They’ve had different experiences; might use different currency;, could be in a different season of the year. Making room for the differences without making a big deal of them can show you are inclusive–rather stuck in your own world view. Opening your view helps them feel comfortable. People everywhere like to see positive images of people who do what they do–who wouldn’t?
Watch for other unconscious bias in your choices. As humans we are drawn to the things we like and away from those things that we don’t. This could be happening in the images you choose. For example, a gardener may too often choose gardening photos. Go back through your blog and check the photos you’ve used. Is there a particular bias–beyond that required by the content you write about–that shows in images you use?
Look for “photo no-nos”–unbecoming details within photos that could be distractions, particularly if you are using photos taken by an amateur. Some examples might include hands with dirty fingernails, any animal’s posterior right in the camera, animal sex organs, action in the background that is unwanted or distracting. Read the words in every photo. Sometimes they say something rude.
Take care when cropping. It’s easy to crop out the interest. Any object by itself is rarely of interest. When cropping, try to put the main idea forward and just a hair off-center. A well-composed photo takes the eye from the upper-right corner area in a c-shaped counterclockwise spiral into the center.
Size the photo to fit the piece that you’re writing. Use the “Goldilocks Rule”–not too large, not too small, but just right. Look at your favorite websites, blogs, and print materials to get a sense of what works for you. Keep in mind if you have a huge splotch of color or a photo in your blog header, you already have a large image on the page.

Keep those in mind when using photos to illustrate and decorate your writing. Readers might not be able to explain what has changed, but they’ll notice it just the same. You’ll probably hear more comments about how wonderful your writing is.

See what I mean?

Photos are the fastest ways you change the look and feel of your blog. You can change your blog daily and signal your readers what’s in store right now. With great photos, you add depth to your readers’ understanding that your brand stands for quality in every way.

I’m sure you check photos for other “photo no-nos.” What are they?

–ME “Liz” Strauss