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Employee Management is Culture Management

March 3, 2016 by Guest Author

By Dave Crenshaw

Have you ever seen a business caught in the crossfire between management and employees?

It’s not pretty. It’s distracting, and most of all, it’s damaging to customers. Employees are more powerful than you may think. First, there’s more of them than the boss. Second, their interaction dictates a company’s culture.

I once was asked a great question that I think many people have: Why does it seem that so often employee and manager relationships deteriorate? How can I keep that from happening?

Perhaps you have seen this: you work in a position where you have a great relationship with either someone you manage or your manager, but over time – because you’re busy and there’s stress – it starts to fall apart and a little hostility starts to creep into the relationship. And, when one relationship goes sour, it’s easy for more to follow.

I have seen many companies with successful employee/manager relationships, and the key to their success is that they focus on culture management instead of employee management.

I want to share with you three insights that I have gained from these companies.

#1. A strong company culture.

Create a strong company culture by hiring people whose beliefs and values are in tune with your company. Companies that have great employee/manager relationships usually have a very strong company culture. This means there is an established set of values and an established set of norms that people use to operate and interact with each other. And, when new people are hired into this company, they’re hired based on their compatibility with the culture. This goes a long way in avoiding a lot of the friction that can often happen in the workplace.

#2. Strong communication.

Managers that maintain great relationships with their employees have consistent meetings. I can’t stress enough the importance of having one-to-one “huddles” with employees. If you’re too busy as a manager to have these meetings, you’re just plain too busy. These one-to-one huddles create an oasis that offers the opportunity for a manager to ask employees questions and for them to ask you questions – away from the hustle and bustle of the business. Regular one-to-one meetings are key to reducing workplace chaos.

#3. Avoid the “Peter Principle”.

The Peter Principle is a term coined by Dr. Laurence J. Peter in his 1969 book, The Peter Principle (more info on the Peter Principle here) in which the selection of a candidate for a position is based on the candidate’s performance in their current role, rather than on abilities relevant to the intended role. As a result, employees only stop being promoted once they can no longer perform effectively, and “managers rise to the level of their incompetence.”

So often we see that in business. Someone is successful in one entry-level position, so they’re promoted. And they’re successful in that position, so they’re promoted. And then they fail, because they’re promoted to a position that really isn’t a fit for their personality or their skill set. How can we avoid that?

  • If you’re the person making the promotion, make sure that you’re promoting people and hiring people based upon personality traits and learned skills. Ensure that they have the personal characteristics that are necessary to succeed in that position, not just past performance in an unrelated position.
  • If you’re the person receiving the promotion, that should be a sign for you that it’s time to go back to school. I’m not necessarily saying that you need to go get a higher degree.

But, it’s your responsibility to update your skills—and even your point of view—to ensure success in your new role. Become a life-long learner; don’t just rest on what you’ve done in the past.

 

AUTHOR BIO:

Dave Crenshaw works 30 hours per week or less, plays video games, and has plenty of time to spend with his wife and three children. He is also the master of helping business owners triumph over chaos. He has appeared in Time magazine, Fast Company, USA Today, and the BBC News. His first book, The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management bestseller. As an author, speaker, and business coach, Dave has transformed thousands of businesses worldwide. To get free access to Dave’s online Time Management Fundamentals course on Lynda.com, please visit: http://davecrenshaw.com/freetime. You can connect with Dave on Google+.

Filed Under: Uncategorized

Diversity – Potentially hard, Definitely awesome

February 23, 2016 by Lindsey Tolino

We have a hard time meshing sometimes, don’t we? Us people, I mean. It can be hard to get along with others, let alone connect with them.

This is because we see others through our own filters that have been made from our individual experiences, education and thoughts. So it’s really hard to connect with others because they have a totally different set of experiences, education and thoughts that create totally different individual filters for them.

Diversity can be really hard. We know it can be hard from seeing conflicts in our personal relationships, in business or even on the international level. The greatest conflicts occur when we are unwilling or unable to see that others have a different life filters. But when we acknowledge that others have different filters and ask them how they’ve arrived at their views, we get to know them better. And through that we learn a most valuable lesson: Diversity is straight-up awesome.

When we only keep to ourselves, we limit our learning and growth to our own life. But when we have relationships with others, we learn from them and expand our growth. And we all want to learn and grow along with each other, right?

But there’s more to diversity than that. We can’t just see each other as objects to use for our growth. Because we’re not objects, we’re people – rich, full-bodied humans. And so, here’s the greatest reward of diversity – we get to know more people. The more diverse our lives are, the more people we get to know and care for. How awesome is that?

But the question remains, how can we engage with other people well, even with all of our differences? The keys are love and humility. When we know that people have different filters than us, we are naturally more humble. When we humbly ask what has led them to a view, we naturally care and love them more. This is where healthy diversity in a business starts – in us, in our perspectives and our relationships. We set the tone.

Diversity can be hard, but if we sow love and humility in our relationships, then diversity is amazingly rewarding.

 

Cover image info: Original, royalty-free image from Pixabay.

About the author: Lindsey Tolino comes alongside artisans, craftsman and people monetizing their passions to help them create healthy businesses. She shares tips and thoughts at ToBusinessOwners.com. Follow her on Twitter @LindseyTolino.

Filed Under: Uncategorized

Is Your Data Resonating with Customers?

February 17, 2016 by Thomas

Data Analysis Indicates Fact Facts And AnalyseWhen you’re running a business in today’s fast-paced world, how you use and store company and customer data goes far in determining just how successful your brand will be.

Not only do you need data that is up to date and valuable to both your company and your customers, but it also needs to be protected from the ever-growing number of hackers. With more of these criminals seemingly on the attack these days, companies can never be too careful and shielding themselves and customers from potential breaches.

With that in mind, look at the data you currently store and determine several factors in order to stand out from the competition.

When you have a business data center that provides you with current customer information in an easy-to-access setting, you are equal to or even one step ahead of the competition.

Data Delivers Details

To begin with, make sure everyone associated with your business truly understands why your customer data is so critical to the company’s success.

Remind employees that customer data gives your business:

  • A better idea of who the customer is;
  • What their income level is;
  • A glimpse into the products or services they may be interested in purchasing from you;
  • What their shopping history is.

With that information in front of you and your team, your company can then proceed with the necessary marketing campaigns to increase sales.

Start by identifying who the customer truly is.

Are they male or female? Are they in their childhood or teen years, 20’s, 30’s, 40’s, 50’s, 60’s or even older? Are they still living at home or are they out on their own? Are they typically purchasing goods and services just for themselves or others?

Customer Incomes Prove Informative

The next area of interest is their projected income level.

Are your customers poor, middle class or doing very well for themselves? Do they have minimal money to spend or can they shop regularly without too many financial restrictions?

For the former group, use the data you have on them and provide them with savings opportunities. Such possibilities include things like rewards cards, coupons, special deals at different times of the years (holidays etc.). While you may think that selling to such consumers at lower prices is not cost-productive to you, these individuals are more likely to keep coming back to you for business, ultimately leading to more sales.

Whether you offer a single product or service or myriad of options, knowing what many of your customers are oftentimes looking for allows you to keep such items well stocked.

For example, if you run a seasonal business, you have to be sure you make up for the slower times of the year.

Trying to sell pool equipment in the wintertime in Buffalo can be quite the challenge. That said it certainly does not mean you have to shut your business down for months at a time until the weather improves.

Survey your customers on what pool or outdoor related items and services they are most interested in. Outdoor pools in colder regions of the country need to be covered in the wintertime, plus you may also have some customers who are fortunate to have indoor pools. Lastly, some or many of your same pool customers could have Jacuzzi’s, something that can be used year-round.

The best way to get such details is by regularly talking to your customers (in-person, over the phone, emails, surveys) etc. and using such data to increase your selling opportunities.

You can also offer them special wintertime deals for the coming pool season, deals that will get them in a buying mood during the slower months.

Know the History

Finally, knowing and understanding customer histories when it comes to browsing and ultimately purchasing is truly valuable.

Face it; many consumers do in fact change their buying habits over time. As a result, you need to be able to adapt to such changes.

While the data you have on customers from the last year or so is certainly valuable, it can’t with 100 percent accuracy pinpoint when and how much of an item or service customers will demand tomorrow, next month, or even next year.

Use the accumulated data as a window in a customer’s buying habits, but always plan on updating it accordingly.

Given the fact that there appears to be no end in sight to the mounds of data out there on consumer buying habits, the key is to make sure you compile it, use it to your advantage, and ultimately make it resonate with customers looking to your brand as the first choice.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business and technology topics on the web.

 

 

Filed Under: Business Life, Customer Think, Uncategorized Tagged With: business, customers, data, marketing

Book Review: Hug Your Haters, By Jay Baer

February 11, 2016 by Rosemary

My grandfather would have called Jay Baer “a gentleman, a scholar, and a judge of good whiskey.” In other words, the highest compliment he could give.

Jay is all of those things, and his latest scholarly work is his new book, “Hug Your Haters.”

I was not given a free review copy of this book (what’s up with that?); I purchased it with my own hard-earned dollars because I have been hugging haters for almost 18 years.

Haters come with the territory if you expose yourself by starting a business or promoting an idea. They will come in many different forms, both in-your-face, in person, and anonymously, online.

If you don’t have a strategy for dealing with them, you can find yourself distracted from your mission or worse, with a damaged reputation.

Hug Your Haters teaches you who complains, why they complain, and how to capitalize on those complaints. And the book is built on a solid foundation of data that Jay collected in collaboration with Edison Research.

Capitalize? On complaints?

Do tell…

The research showed that “answering complaints increases customer advocacy, across all customer service channels.”

The book is packed with real-world case studies (refreshingly moving beyond Zappos and Nordstrom). You will be able to recognize your own “hater” situations, as well as some you may need to be prepared for down the road. It’s meant to be a reference book, and I already have highlighted numerous passages for my own future reference.

Below are two quick peeks into the strategies for dealing with offstage haters (private communication behind the scenes) and onstage haters (social media or public comments). You’ll just have to go buy the book to get the complete action plan (and I highly recommend it).

Dealing with OffStage Haters – H-O-U-R-S

  • Be Human
  • Use One Channel
  • Unify Your Data
  • and Resolve the Issue
  • with Speed

Hugging Onstage Haters – F-E-A-R-S

  • Find all Mentions
  • Display Empathy
  • Answer Publicly
  • Reply Only Once
  • Switch Channels

If you have a business, or if you are thinking of having a business, or if your job requires you to communicate directly with customers, you need to read Hug Your Haters.

You’ll thank me later.

And your customers might, too.

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

 

Filed Under: Business Book, Uncategorized Tagged With: book review, customer-service

Life is Attractive

February 9, 2016 by Lindsey Tolino

We’re disheartened and discouraged when there is a lack of life. My husband and I have been searching for a house lately and the ones that are run down and neglected are inherently less attractive than the shiny, polished, inhabited homes. This is because life, and signs of life, are attractive.

We see how life is attractive on social media too. When it looks like people are alive and well, it’s attractive. When they show how their life is creating more life or how they’re breathing life into things, it’s attractive. We want to be near life, we want to be a part of life, we want to bring life.

What does this mean for your business?

If you want your business to be attractive, it needs life. It needs to be evident that your business is both living and giving life. But some businesses look dead, right? They haven’t changed their marquee in years. They haven’t posted on social media in months. Their office lacks life, not just from lack of activity, but also the culture among the staff. They don’t look alive.

When my husband and I look at abandoned homes, we can’t help but wonder if something is inherently wrong with the property. Why else would it have been left to rot? Isn’t it the same in business as well? When businesses seem dead, we worry about their quality.

And so, we want to make sure our businesses are evidently alive. What are some ways we can do that?

  1. We can make sure our businesses show signs of life. We shouldn’t over-automate social media. We need to make sure we are interacting in real, personal ways with people, not just sending auto-replys. We need to change our marquees, update our websites and refresh our storefronts every once and awhile.
  2. We can make sure we are breathing life into our resources. When we creatively use resources, we demonstrate a living, creative business.
  3. We can make sure we are giving life. It should be evident through our interactions with employees and customers that we’re giving them life, instead of sucking it out of them. This could mean anything from literally giving customers some life back by saving them time during check-out to making sure your employees know you appreciate them.

Life is inherently attractive. Let’s make sure our businesses are irresistibly alive.

 

Cover image info: Original, royalty-free image from Kaboompics.

About the author: Lindsey Tolino comes alongside artisans, craftsman and people monetizing their passions to help them create healthy businesses. She shares her heart at ToBusinessOwners.com. Follow her on Twitter @LindseyTolino.

Filed Under: Uncategorized

11 Things We Forget But Should Always Remember

January 26, 2016 by Lindsey Tolino

I forget the important things when I’m stressed. Do you struggle with this too? I focus on the wrong things and minimize the important while spiraling on the insignificant. I often need to be reminded of what’s important. So here are 11 things we forget but should always remember:

  1. We can’t ask our employees to do something we aren’t willing to do.
  2. Humility is unique and attractive.
  3. People only know what we want when we tell them.
  4. Customers are like wives – even when they seem locked-down, they still need romanced.
  5. To-do lists are important, but people are even more so.
  6. Autonomy and cooperation is life-giving for everyone. Micromanagement and dictatorship is exhausting and frustrating for everyone.
  7. A genuine thank you can impact the receiver way more than we know.
  8. Dedication is rare and precious.
  9. Simpler is better. You can always expand.
  10. Culture comes from the top but can revolutionize from the bottom.
  11. The hard is what makes it great. If it wasn’t hard everyone would do it.

Life, work and business can all be hard. Even the weather seems out to get us at times. Let’s remember to pour ourselves into what’s important and care for those around us.

What are some things you remember to bring you back to what’s important?

 

Cover image info: Original, royalty-free image from Death To The Stock Photo.

About the author: Lindsey Tolino comes alongside artisans, craftsman and people monetizing their passions to help them create healthy businesses. She shares her heart at ToBusinessOwners.com. Follow her on Twitter @LindseyTolino.

Filed Under: Uncategorized

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