Start by Learning the Culture
A few months ago, Jim McGee and I were talking about how businesses and individuals have different experiences upon first entering the social sphere. It wasn’t long before we were into the usual cocktail party analogy.
The problem seemed to be as simple as this.
Two people, both new to a group, attend a social gathering.
The first person is interested in who will be there. She dresses nicely with thoughts about the people attending and the venue — as she would for any event. She comes alone. Most folks don’t notice her entrance. She smiles when someone looks. As she walks over to say “hello” she trips on a loose rug. Someone who caught that friendly smile reaches down to help her up.
A nice person … We identify with her. We’d want help too.
The second attendee wants attention. She floodlights her walk as she enters dressed in sequins and stars. She’s followed by an entourage who are flashing cameras and opening doors. She’s noticed long before she trips.
Think about which person is likely to get helped up and which is likely to be left on her own.
To pull off stars and sequins in a social situation, you have to be friends with the folks you’re meeting. Shine the lights on yourself before people know you, they’re unlikely to see fun and clever. They’ll see disrespect or arrrogance.
Grace enters quietly reflecting light on everyone.
@comcastcares entered gracefully. You’ve probably seen example of folks who made their entrance with too much noise.
How would you counsel someone looking to enter social media gracefully?
–ME “Liz” Strauss
Work with Liz!!