Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Are you evil enough to join us?
OK. Here are 7 dastardly, fiendish, and just plain frickinâ evil tactics to get ONE MILLION DOLLARS.
Or more customers. Whatever.
Geolocation services are not about giving us something to do, as Joe Chernov writes, although I think that’s a pretty good insight. They’re also about giving us something to talk about. That something is status, it comes with the territory.
Need a Little Advice?
If youâve got a small business â be it brick and mortar or a home business – thereâs a very real need to present yourself to the community. Thereâs many ways to accomplish that task â and itâs a task you will do over and over.
Iâve invested a lot in understanding the psychology of persuasion and learning how to present facts and interactions in a manner that will be more likely to persuade somebody to my point of view.
Iâm actually far more effective at this in print than I am in face-to-face conversations, which is probably why, for years, Iâve resorted to print as my prime tool for both expression and persuasion. It also is one of the things that has led me to be reasonably successful writing copy.
The Intersection of People and Process
I thought about the passion that was inspired by several groups imageseeking our Crowd Sourced advice on how they might want to move their efforts forward. We focused on Vitamin Angels.
We didnât have much time to come up with ideas so I used a model that I have been using for a few years for capturing customer evidence. In this case I was thinking of Stephen Coveyâs âBegin with the End in Mindâ mantra.
Halogen Software Blog
When Sterling Cooperâs new management, personified by Lane Pryce, criticizes the ad agencyâs creative department for being a bunch of lazy alcoholics, Draper defends his team with a statement Iâll never forget:
âYou came here because we do this better than you, and part of that is letting our creatives be unproductive until they are.â
Related ala carte selections include
But there was one subtlety that I noticed watching the U.S. vs. Algeria on Wednesday that made me almost as ill as watching my country’s team’s defense allow counter chance after counter chance from their opponent. It wasn’t probably noticed by many others, though I’m certain the director of the broadcast was likely fuming over it as well.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
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Deb Brown says
Thanks for the major mention Liz! You’ve got me with some great company. I’m ready for the nachos and chips – now I’m going to read those others mentioned.