Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Social Media Explorer
Social CRM is being hawked by monitoring services, market research firms, traditional sales software and â if you can believe it â Twitter applications. Brand managers, marketing managers and agencies everywhere are anxious to get them some of that social CRM, by golly. Sadly, most of them donât even know what CRM stands for.
Smart Blog on Social Media
When the song does come on my iPhone via shuffle, I quickly skip it and move to the next. So why do I get so excited when a song I can listen to anytime comes on the radio? The answer is that someone else, with a far greater reach, has chosen to share one of âmy songsâ with their audience.
We multitask at work â flitting between 12 browser tabs, chatting on IM, taking phone calls, processing our inboxes. We multi-task in the car â driving, texting, listening to the radio. We multi-task in the kitchen â talking to our partners, chopping vegetables, checking our Blackberries or iPads. Yet, multi-tasking has been proven time and again to be a miserable failure.
So how do we fight back?
Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts. Totally.
But simply creating a social media strategy and executing it doesnât mean you are using social media correctly. I can create a blogging strategy for your company and tell you exactly what to do, but that still doesnât mean youâll have a successful blog.
Blog for Profit
Should your blogâs domain name be a brand or your own name? Or should it contain search keywords? Grant and I get this question all time from our clients. The answer may surprise you.
You can measure a thousand different metrics and still fail at social media, because youâre ignoring the hundreds of different methods involved. If you want to create true engagement, then youâll need to drop any preconceptions you might have about market behaviour and take time to speak personally to each customer.
Related ala carte selections include
I spend probably 80% of my working time writing things. I communicate with people across social networks. I compose missives to be sent to various people. I occasionally author books and articles. I draft items to send to potential sponsors. I dash off the quick email
or hundred. The one thing I do not do is write a letter. Who needs to do such a thing in this day and age of 140 characters or less?
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
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