Welcome to the SOB Cafe
We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
GasPedal is doing something special for folks who deserve it.
We’re trying to raise a ton of money for some very deserving groups that need the cash, so we put a few BlogWell tickets up on eBay. 100% of the proceeds — EVERY PENNY — goes to charity.
PR 2.0 lays out the state of affairs in our socialsphere.
As networks become densely populated and new communities arise and thrive, we’re experiencing a fundamental shift in content creation, distribution, and consumption, thus creating an Active and Participatory Media society that is inspiring and seeding a more literate and enlightened generation.
Business is Personal lays out the meaning of real.
When marketing a product to women, thereÃ¢â¬â¢s one thing you simply have to try to do if you want to hit a grand slam home run: Get yourself or your product on Oprah.
The reason is simple and I hope, obvious: OprahÃ¢â¬â¢s viewers trust her.
Doc Searls Weblog explores our relationship with living inside each others’ heads.
Traditional journalism is static. Its basic units are the article, the story, the piece. The new journalism is live. It doesnÃ¢â¬â¢t have a basic unit any more than a river or a storm have a basic unit. ItÃ¢â¬â¢s process, not product.
The Ripple Effect reports on what the economy didn’t cause.
A customer in front of me asked why they were closing and one of the employees remarked because, “You don’t come in on Sundays. We don’t make any money so we are closing.” The comment was said in such a way that it could have easily been taken to mean their livelihood or lack thereof on Sunday’s was somehow this poor lady’s fault.
Remarkable Parents address problems with human resources.
First, a word about the incident that prompted this memo and took place at headquarters yesterday. Many of you, I know, heard itÃ¢â¬âor heard of itÃ¢â¬âand I need to clarify actual events to dispel any notion that the CEO of Coddled Teenage Boy Enterprises was at fault.
Because, as you know, itÃ¢â¬â¢s never my fault.
Confident Writing addresses a timely writing issue.
We live in a time poor, information overloaded world. That means your readers are information overloaded, time poor too.
That makes time (and energy, and attention) a big potential barrier to engaging your readers.
It also means you can use time to your advantage by showing your readers that you respect, and value, their time.
Related ala carte selections include
Do It Myself shows us the real deal.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss