We Interrupt Regular Blogging for Steve’s Shorts
Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.
SEO, CRO, Social Media, Horses and Water
by Steve Plunkett.
SEO is leading the horse to water
CRO is making the horse drink
Social Media is that horse broadcasting the location of the water hole and a personal judgment on water quality.
Hope you enjoyed this short moment with Steve.
STEVE PLUNKETT, SR. MANAGER, CONTENT STRATEGY, SEARCH AND SOCIAL – @Rockfish Steve is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. Steve has been ranked by PeerIndex in the top 1% for social media, Google and overall authority.
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Well said, very clever. I have often used the leading the horse to water metaphor for SEO. I like the CRO and Social Media tie-in.