Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Measuring What We Care About Is Not the Same as Caring

September 2, 2009 by Liz Leave a Comment

Does It Have to Be So Complicated?

Yesterday my day started with this lovely message.

chislett@lizstrauss your talk of “visible authenticy” & more present conversations through reflection is prompting me to tune in to you more often.

Thank you, Peter. I write this for you.

What’s So Hard About Putting a Heart in What We Do?

Today at Ad-Tech, I heard a lot about data and leveraging the digital space. The word insight came up often, but like a buzz word, not like an idea.

Let me say I believe in ROI. Nothing is a good idea if it doesn’t sell. I get that. Profits make progress. I like to pay the rent and pass out raises.

I heard words like engagement. I saw professionals trying too hard to micro analyze behavior.

It’s not that hard to explain people.

Human nature hasn’t changed and neither have the priorities required for successfully conveying your message. — David Ogilvy

So much talking today sounded like broadcasting …

  • Talking about how to engage consumers.
  • Talking about how to measure conversation.
  • Talking about hopes to get “consumers” talking to their “peers.”

It was stunning that everyone seemed to have forgotten that consumers are people.

People talk to friends and family, not peers. People give meaning to what people do. Your brand, your campaign, or your engagement does not.

No one cares what you do or know until we know that you care.


Measuring what we care about is not the same as caring about us.

Surely you know that.

1110700_heart

Can you find the heart in the data?
Why does it have to be so complicated?

I make connections …
–ME “Liz” Strauss
Work with Liz to be present.

Buy the eBook. and Register for SOBCon2010 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: AdTech, advertising, bc, LinkedIn

Recently Updated Posts

6 Keys to Managing Your Remote Workforce

9 Reasons To Use WordPress

Useful Marketing Tools That Wont Bust Your Budget

Do You Have What It Takes To Be A Successful Blogger?

Do You Have What It Takes To Be A Successful Blogger?

6 Tips for the Serial Side Hustler

How to Make Your Blog Popular



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2023 ME Strauss & GeniusShared