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Book review: Joy, Inc., by Richard Sheridan

January 29, 2015 by Rosemary

Corporate joy? Is that an oxymoron?

It doesn’t have to be, according to Richard Sheridan. His company, Menlo Innovations, is devoted to “ending human suffering in the world as it relates to technology™.”

Sheridan’s book, Joy, Inc., (which was originally released in 2013), is a fascinating look inside his team’s “joy factory.”

book cover Joy, Inc. by Richard Sheridan

The casual reader might be tempted to approach this book with some healthy skepticism. The title conjures up a mental image conjured of a bunch of forced-wacky Kool-Aid drinkers.

In reality, the book provides a detailed explanation of systems, methods, and daily processes that are intended to result in joy. Joy for the employees, for the clients, and for the lucky end-users of the software being created.

Learning and teaching are at the core of the Menlo system, where colleagues work in pairs and progress is quite visibly measured on the walls. Humans need to feel that they are making progress in order to be happy, and that need is systematized at Menlo.

Here are just some of the ways Sheridan and his crew build joy:

  • Avoid having “knowledge towers,” employees who are the sole repositories of certain information.
  • Eliminate bureaucracy, and unnecessary meetings wherever possible. Consider having a daily standup where only those with useful information to share speak.
  • Use what Sheridan calls “High-Speed Voice Technology.” Talk to each other, openly and frequently. Stop texting and emailing people who are in the same building. Build relationships, which build value.
  • One of the key elements of a joyful culture is having team members who trust one another enough to argue. Stop hiring people who all agree with each other.
  • Consider reverse show and tell. Rather than presenting your client with a progress report, ask the client to tell the team what is going on with the project.
  • Use physical artifacts for planning and task execution, so that everyone can immediately see progress and status.
  • Hire for joy and build that into the entire process. Look at the human, not the resume.
  • Whatever you’re making, build in the delight/joy for the end-user as well. Find a way to build links between your staff and whomever will be using the work product. Menlo has a special position called “high tech anthropologist,” which is the link between programmers and end-users.
  • Create an atmosphere free of fear. You can fail, you can experiment. Don’t get stuck on something just because you’ve already invested a lot of time in it.
  • Break important HR rules, etc., like having babies or dogs in the office, as long as it’s part of your authentic culture.
  • Share leadership, and be vulnerable. Share your vision and encourage new leaders.
  • Strive for clarity and discipline.
  • Incorporate flexibility as part of the culture, as much as possible. This makes it easier to start new initiatives.
  • Accountability is important, but only when everyone is accountable, top to bottom.
  • Employees need the “ability to go to work and get meaningful things done.” Values must be pervasive and visible in every aspect of the business, from the work space to contracts, to partner agreements.

Menlo is serious about transparency. The conclusion of the book punctures the idea that it is utopia. There are problems, as there always will be when humans are involved. The key difference is that here, problems are openly acknowledged and tackled as a team, not behind closed doors.

I’d strongly recommend this book to anyone who is considering building a business, and especially those who are already running a business. There are ideas galore, and even if you aren’t producing software, Sheridan challenges you to find the joy in your daily business.

Do you look at joy as a business value?

Disclosure: I was provided a digital review copy of this book. My opinion is from the heart.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Business Book Tagged With: bc, book review, project management

Book Review: The Mobile Commerce Revolution

October 30, 2014 by Rosemary

The timing of this book couldn’t have been better.

Yes, we’ve been talking about “mobile” for a few years now, but recently Apple jumped into the fray for real, offering Apple Pay to its millions of iPhone users.

This is one of the first salvos in what will become a war for your credit card. (WalMart, CVS, and others have already fired back with their own system.) And let’s not ignore Taco Bell’s “all-in” approach, launching its own unique payment app.

The Mobile Commerce Revolution: Business Success in a Wireless World, by Tim Hayden and Tom Webster, is a deep-dive into the changing landscape of mobile business.

Mobile Commerce Revolution book cover

If you’re ready to pull together a coherent mobile strategy for your business, this book needs to be on your nightstand.

If you are scrunching your eyes together and just hoping this whole mobile thing will just go away, you need to stop reading this blog post and go one-click this book on Amazon.

The mobile revolution is well underway, and it’s not just academic. It’s affecting lives around the world:

“According to a documentary produced by Dr. Steven Shepard on some of Cisco’s efforts to bring mobile Internet to previously off-the-grid areas in Costa Rica, the results are dramatic indeed. According to Shepard, a recent study for the World Economic Forum indicated that an increase in a country’s mobile telephony penetration by 10% leads directly to a 2% increase in Gross Domestic Product (GDP), an increase in life expectancy of 15 months, and education for 600,000 children in that country.”

Be forewarned—this is no quick-read overview. You’ll want to highlight sections, dog-ear some pages, and come back to re-read certain chapters.

One of the most important observations of the book is that “mobile is a behavior, not a technology.”

Think about it. Businesses that want to reach you on your mobile device are really walking with you through your daily life. They’re coming to the restaurant, out on the soccer field sidelines, and (in some cases) into the bathroom with you. Therefore, when you design your own business mobile strategy, you absolutely must consider where, when, and how people are accessing your messages.

Mobilize Your Business: A Summary

  • Look at your online presence. Ensure that your website and your content truly address the needs of the mobile visitor. This goes beyond cramming your same site down into a tiny format.
  • Look at your payment systems. Remove any barriers or friction that make it more difficult for customers to give you their money, regardless of where they are.
  • Look at your message channels. Review your options for outbound messages. Will SMS work? What do your emails look like?
  • Look at your offline presence. Billboards, direct mail pieces, signage, and live events are all part of the mix. Inject some creativity into those traditional outlets.
  • Look at every department in your company. Your mobile strategy can’t begin and end in the marketing department. Reach out across the entire organization and bring in customer service, sales, and everyone else during the planning process.

The authors do an excellent job of describing the current state of affairs, where mobile is heading, and how to address it, including an excellent chapter called “Ten Steps to Mobilize Your Business.”

Bottom line: you’d better get on this now.

Disclosure – I had the great pleasure of attending the book launch party, and received a free copy of the book. However this review was not solicited, and my recommendation is straight from the heart. The link above is not an affiliate link.
Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Business Book Tagged With: bc, book review, mobile payments

Book review: Smartcuts by Shane Snow

October 9, 2014 by Rosemary

We all know people who seemed to have popped out of nowhere into a career, a gig, or an experience that they had no business doing.

How did they do it?

Smartcuts book cover

In Smartcuts, Shane Snow attempts to explain why and how some people figure out these “lateral jumps.”

The subtitle of the book is “How Hackers, Innovators, and Icons Accelerate Success.”

It’s not accidental that it says “accelerate success,” rather than “achieve success.” If you picked up this book expecting a handbook on how to make your dreams come true, you’d be disappointed.

Snow chooses fast-paced stories to illustrate many different ways of “hacking” the system to make massive success happen faster. Typically, these methods make it look as though the person appeared out of nowhere, since they don’t come from an expected direction or path.

So if you’re already primed for success, how can you pour gasoline on your performance?

The author highlights 9 primary ways to accelerate success:

  • Hack the ladder
  • Train with a master
  • Get rapid feedback
  • Find a platform for your art
  • Watch and capitalize on patterns
  • Harness the power of a super-connector
  • Keep momentum going
  • Simplify your life
  • Dream big. 10X big.

Each concept is illustrated with fun, interwoven stories, making for a quick read. However, the ideas contained in the book will stick with you.

You know that old optical illusion image that looks like an urn, until they tell you that it contains two faces? This book gives you that same feeling, as you may have seen the “accelerators” at work before without recognizing them.

But the key takeaway is that you must be willing to challenge the conventional wisdom about how to become successful. Dare to say you want to go to Mars.

Have you read Smartcuts yet? Please share you thoughts in the comments!

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Business Book Tagged With: bc, book review, success

Book Review: Executive Presence by Sylvia Ann Hewlett

July 3, 2014 by Rosemary

When I first entered the workforce, my version of executive presence was a navy blue skirt suit. I struggled to be taken seriously as a writer in an office full of engineers. (That was also at a time when IBM required female employees to wear pantyhose.)

It took me years to realize that the suit alone wasn’t going to do it.

In our casual, work-from-the-couch, wear-pajamas business environment, it’s more important than ever to work on the elusive quality of executive presence.

Skills like gravitas, clear communication, a polished appearance, and authenticity are increasingly rare, but are required for building a successful business. Our own Molly Cantrell-Craig wrote earlier this year about Indiana Jones and his leadership style (you don’t need to carry a bullwhip).

Executive Presence book

In Executive Presence, author Sylvia Ann Hewlett dares to puncture the balloon of puffed up “personal branding” that is often a lazy way to fake presence. She knows what she’s talking about. She is an internationally recognized expert on workplace power and influence who began her career as an insecure, sheltered Welsh girl breaking into the elite echelons at Cambridge University.

There’s a Grand Canyon-like chasm between choosing a color scheme for your wardrobe and having the cojones to tell your boss that she has just suggested something unethical.

The book is full of true stories and practical advice from men and women who have forged a path of leadership as business owners and as management.

How to Increase Your Executive Presence (A Sampling)

  • Tackle the hard things yourself. Don’t hide in your office and expect colleagues to take care of the tough tasks.
  • Become known as the calm in the eye of the storm. When everyone else is panicking, be the person who holds it together and makes decisions.
  • Surround yourself with people who are better than you are. Have the guts to admit what you’re not good at, and hire people who are strong in your areas of weakness.
  • Overprepare for everything. Be ready to contribute and speak up.
  • Get rid of communication crutches, both verbal tics (like saying um or uh) and physical crutches like avoiding eye contact.
  • When it comes to your appearance, focus on being appropriate to the situation/audience.
  • Your work attire should be your armor, making you feel invincible, not insecure. If you don’t feel right, that’s a signal from your inner voice.
  • If you need help in developing presence, consider connecting with a mentor or sponsor, someone you admire who already has presence.

Executive Presence is a handy little book for anyone who is new to the workforce, re-entering the workforce, or who wants to build a personal brand that makes an impact. It would be an outstanding graduation gift.

Do you feel that people respond to you as a leader when you’re making new connections?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Business Book, Leadership, Personal Branding, Successful Blog Tagged With: bc, book review, leadership, presence

Book Review: Spin Sucks, By Gini Dietrich

April 3, 2014 by Rosemary

Gini Dietrich is on a mission.

She is aiming to shift the practice (and then the perception) of the public relations profession, one mind at a time.

It’s a tough row to hoe, when we are inundated daily with reports of sneaky native advertising, journalist fakeouts, and “astroturfed” social content, much of it generated by so-called PR pros.

But Gini and the Arment Dietrich team represent the good guys, and in her new book, Spin Sucks: Communication and Reputation Management in the Digital Age, she explains exactly how communications, PR and media relations can be done with integrity and still get stellar results.

In fact, the tectonic shift is taking place everywhere. Power that used to reside in the hands of a few gatekeepers is now democratically spread out to the masses. You can no longer spray out a press release to a purchased list of emails and hope for the best. In a strange way, the digital tide is forcing us to hone our storytelling craft by taking away the crutches we used to rely on. Spin Sucks is full of real stories of success and #FAIL, told in Gini’s down-to-earth style.

Spin Sucks, by Gini Dietrich

I strongly recommend this book to anyone who is running a business (large or small), regardless of whether you’re working with an agency or doing it guerrilla style. If you are working with an agency, this book will give you a great baseline knowledge of an integrated marketing/communications/PR/media relations strategy. If you’re going it alone, use the book to experiment and be successful enough to hire a team of pros.

Key Takeaways from Spin Sucks

  • Be a storyteller, not a spinner.
  • Content creation is a long-term strategy, not a quick fix.
  • Create assets that reflect a mix of paid, earned, shared, and owned media.
  • Be honest and transparent in your dealings with the public; manipulation will backfire.
  • It’s time to stop working with content farms, scrapers, and plagiarists.
  • Get comfortable with the fact that your customers are really in control of your brand.
  • Learn to say “I’m sorry” with no embellishment or caveats.
  • The best way to repair online reputation is by overwhelming the negative content with your own great, useful, customer-valued content.
  • If you want to be prepared for the future, stay tapped into all of the disciplines that make up marketing communications…the lines are getting blurrier and blurrier.

What’s your best communications “war story?” Have you had to deal with a communications crisis?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Disclosure: I was given an advance free digital copy of this book for review purposes; however that in no way altered my opinion or the content of this review. My personal story of guerrilla digital PR is mentioned in the book.

Filed Under: Business Book, Successful Blog Tagged With: bc, book review, communications, marketing, PR

Book Review: Absolute Value, By Itamar Simonson & Emanuel Rosen

January 23, 2014 by Rosemary

What happens when marketers get naked?

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, is the answer to that question.

Stripped of their exclusive access to broadcast media, stripped of their information monopoly, stripped of their banner ads, stripped of their SEO tricks, marketers in 2014 have awakened to a new reality. Consumers have access such a diverse array of data that they can (if they choose) make much more informed purchasing decisions.

This book explores how this state of affairs came to be, how consumers are dealing with their access, and how marketers might still be able to add their voice to the mix.

“In a world with improved access to high-quality information, more and more decisions will be based on absolute values, resulting in better choices overall.” Absolute Value, Simonson & Rosen

The Marketer is Being Stripped, Bit by Bit

Tools like positioning and persuasion are less effective because consumers can see behind the wizard curtain by reading blogs, talking to other consumers, and reading reviews.

The value of brand and loyalty is disappearing as consumers are able to rely on a huge amount of actual information from experts and weak-tie fellow consumers. Simonson & Rosen suggest that a consumer’s decision to buy is affected by a mix of three related sources: individual preferences, beliefs, and experiences (P); other people and information services (O); and marketers (M). Marketers need to be aware of where their audience lies on the POM continuum so that they can respond accordingly. Which information does your typical customer rely on most heavily?

The power of advertising has been undercut as well. There must be a shift away from random banner ads to get “top of mind” awareness, and toward ads that are closer to the decision point and provide actionable information to the person as they are about to buy. Top of mind ads are less effective because they get overwritten by other info that comes along in the noise stream.

Another tool in the marketing arsenal was the traditional funnel. There used to be a reliable, predictable path from awareness to action. The new consumer doesn’t care about the funnel. He/she will now often employ what Simonson & Rosen term “couch tracking,” accumulating lots of information over time, even before the need for a product is identified. Marketers need to focus more attention on the couch-trackers, who frequent online communities and forums as they have a certain product or brand “on their radar,” because they are likely to make a decision before marketers are even aware of them.

What Happens Now?

When power is taken away from the marketers, does it come at the expense of good business decisions? Will consumers use the big data available to them to support good decisions or will it lead to more irrationality as they choose the sources of data they want to use?

Will consumers with limited or no access to the additional data be more susceptible to manipulation because they don’t have access? Will marketers be hip to that and use it to their advantage?

Perhaps we will end up with “less sugar in our information diet” and “less sugarcoating” as real-world reviews and referrals take the place of rotating banner ads.

The release of this book could not be more timely. Within the conversations about big data, content shock, and influencer marketing, there must be a discussion of the absolute value proposition.

Disclosure of Material Connection: I received an advance copy of this book free from Harper Business. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Trends Tagged With: bc, book review, consumer, marketing

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