When you have a sufficient stream of content flowing through your company’s site, you could have a guaranteed steady flow of customers.
If you want that circulation to continue, you must keep a steady stream of content behind the gates.
Uber active websites with daily and hourly content will build a devoted viewership base that will grow exponentially, while websites with dribbles of articles will plateau at a certain level and eventually wither away.
Here are some top tips on how to get more relevant content centered on your business:
- Recruit a Few Dedicated Writers for Your WebsiteYou don’t have to hire a full-time staff writer for 40 hours a week. You don’t even have to find writers and hire them directly. One of the best ways to keep gated content streaming on your website is to hire a marketing agency. Marketing agencies hire freelance writers for you, come up with the topics for them to write about, and bundle it all up in a neat little package that you don’t even have to publish yourself. With a marketing agency and dedicated writers behind you, your pool of gated content will overflow. As the following article looks at, here are 3 more of the4 simple ways to increase your amount of gated content.
- Center Content on Customers’ DesiresYour customers always know what they want. To build content and keep your customers happy, center content on their desires. Of course, to do that, you have to actually find out what they want. You can do this with surveys, opinion panels, behavior tracking and analysis and more. Their desires and wants are a wealth of information on what type of content should be published. Emails and comments that they give you either directly or on your business social media pages are clues telling you what your customers want. You can learn what they aren’t getting or understanding, what needs to be better iterated, and what they are interested in getting from your company.
Watch What Other Websites Are Doing
Pay attention and observe what other popular websites are doing. What are they publishing, which pages are getting more comments, what’s making them gain page views and comments, and what premium content are they selling? If a website is getting attention while yours is not, spot the key differences and make the change. Grab your market share.
4. Share the Load
Your premium content doesn’t all have to be from you. Consider partnering with a non-competing website. Offer to link-back to their site in return for content that doesn’t require a lot of man hours; video interviews, podcasts, and such. This media rich environment for premium content will give your readers value and give you a much needed break from content creation.
In the end, your gated content has to deliver on your promise to your customers.
Make sure your content enhances your reputation by following these tips.
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About the Author: Kate Supino writes extensively about marketing and best business practices.