Branding IS Who We Are
It’s enough to say that a person’s perception is that person’s reality. What a person believes is what that person knows. Most folks don’t think about a difference between the two. Why should they? That’s philosophy. Life works out just fine without having to stop to think about such things, doesn’t it?
What did I just say?
In my own way, I said that customers decide who we are by what they perceive. They are the folks who define a brand. So the best plan is to make sure their perception matches what we want our brand to be, because in their eyes our brand is who we are.