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It’s True! Unlimited Paid Leave for Employees! Will It Work??

February 1, 2010 by Liz

Change the Question

cooltext443809437_relationships

In an article in Business Week this weekend, Roger L. Martin and Jennifer Riel explored how approaching new ideas with an eye toward precedent and previous proof could be a killer. They told the story of a bank so risk averse it missed a huge opportunity and then held up the “abductive thinking” of Research In Motion who moved from a pager company to a smartphone contender.

In the mid-1990s, RIM was a modestly successful pager company. But Lazaridis saw potential in the idea of a portable e-mail device. He began to consider what it might look like, what it could do. He imagined something much smaller than a laptop but easier to type on than a phone. Laptops were already shrinking and bumping up against limitations on how small a QWERTY keyboard could reasonably get. Lazaridis stepped back to consider how a much tinier keyboard could be feasible—and he achieved a leap of logic: What if we typed using only our thumbs? He soon had a prototype and concrete feedback from it.

Asking what could be true—and jumping into the unknown—is critical to innovation. Nurturing the ideas that result, rather than killing them, can be the tricky part. But once a company clears this hurdle, it can leverage its efforts to produce the proof that leaders depend on to make commitments—and turn the future into fact.

Social Strata also saw potential and achieved a leap to a what if? of another fashion.

Unlimited Paid Leave for Employees?

Social media brings passionate people together in business relationships. And we look to them to show us how business might be if we work with trust and transparency. At Social Strata in Seattle, President Rose O’Neill, takes that idea seriously. Social Strata has recently surprised employees by announcing a revolutionary plan to offer its employees unlimited paid vacation benefits. At first the employees thought it was a joke.

There’s no maximum, but there is a minimum of two weeks.

From the Social Strata Founders blog post. Unlimited Paid Leave? Oh yes. :

… we decided that, if we have the “right people on the bus,” i.e., people who are passionate about what they’re doing, we don’t need to set artificial limits on the amount of time they can take off, or why they can take time off. Disciplined people will ensure that their responsibilities are handled, and still be able to recharge their batteries with time off. Undisciplined people who take advantage of the system will reveal themselves and be naturally sorted out.

Bruce Watson of Daily Finance points out that the plan relies on

  • an employee/employer relationship of mutual respect
  • and employees with a sense of responsibility to each other.

With those in place, Watson says could make for an energized workforce that feels appreciated and is inspired to loyalty and higher productivity. He also points out that in a workforce larger than Social Stratas 14-person, close-knit team, it might be hard to accomplish.

Here’s an interview Ms. O’Neill had with King5 News Seattle,

The environments we build often shape our behavior. Will this radical move bring the response that Social Strata is after?

What do you think needs to be there for this benefit to work? Do you think the plan is destined to falter at some future point?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Isn’t it time you registered for

SOBCon?

Develop strategies and tactics with the best of the Social Web for an entire weekend.

Filed Under: Successful Blog, Trends Tagged With: bc, Community, Good to Great, LinkedIn, trust, work relationships

14 Keys to a Community that Builds Your Business for You

January 4, 2010 by Liz

Last summer at AdTech, a VP at huge corporate brand extended her arms completely — way out in front her — and used her hands to gesture as she said something close to this about her goal for building a community:

I want to build a community in which peers are talking to peers openly.

I’m sure she didn’t mean it the way it looked … Her hands were so far away from her. — or sounded … peers talking to peers?

cooltext443809437_relationships

I couldn’t help thinking … Where will YOU be? Studying me? Is that what you think of me? I’m not a peer. I’m a person. I only do well in places where people “get” me.

Users. Consumers. Buyers. Customers. Leads. Eyeballs. Peers. Those are faceless, flattening labels. They come from the time of one-size-fits-all.

People are individual human beings complete with aspirations, intentions, ideas, opinions, habits, behaviors, thoughts, and emotions.

Which community would you join?

More Communities and More Time for Them

Online social communities aren’t a new thing. People have been linking and sharing via blogs since the 20th century. Organized social networking sites, such as Twitter, Facebook, MySpace, and LinkedIn have become a part of our lives.

Our communities are becoming more about communicating and being creative about what interests us. It’s all about making it relevant to the people we want to attract.
We’re participating more. We’re spending more time in communities. We’re building more of them. How do attract people to the communities we’re building that are perfect for them?

14 Keys to a Community that Builds Your Business for You

A building is not a business. A community is not a collection of profiles or a page on Facebook. People won’t visit our community because it’s pretty. People come because it offers them something they value.

If they value what you offer enough, those same customers will lend their heads, hearts, and hands to helping your business grow. They’ll not only help you build your business, but they’ll also protect it.

What attracts and creates a community that will do that?

From two people to more than plenty, a community is a social structure that shares personal values, cultural values, business goals, attitudes, or a world view. What binds it is a culture of social rules and group dynamics that identify members. In the most concise terms, an online social community is a group of like-minded individuals connected by relevant interactions and protected by a high-trust environment.

A high-trust community is an agreement, a pact or contract, like love or friendship. We can’t order, build, or wish our way to one. What we can do is attract people who want to join what we’re doing. The only way to do that is clear passionate commitment, obvious generosity, trustworthiness, and a touch of intentional serendipity … which looks something like this.

  1. Be a person (or people) who likes people. People work with, talk with, and relate to other people not a business.
  2. Articulate a clear and passionate vision worth investing in. Live your commitment. Get your hands dirty.
  3. Seek out people who would love what you’re doing. Find them where they are already gathering and talking. Join THEIR conversations. Get to know them.
  4. Be a beginner, but keep the vision. Learn from everyone who’s been anywhere near where you’re going. Learn to sort wrong from unexpected or different. Ideas that jar you could be the best ones.
  5. Invite everyone who “gets” the vision to help build this new thing. Look for ways to include their skills and their passions.
  6. Keep participation efficient and easy. Curb the urge to add cool things that get in the way of conversation and sharing.
  7. Let trust sort things. Model the standards of behavior. Keep rules to a minimum.
  8. Be visible authenticity. Lean toward full disclosure, but avoid over-exposure. Most of us look better with our clothes on.
  9. Protect everyone’s investment. Forgive mistakes. Ignore little missteps. Eradicate what is destructive. Know the difference by holding thing up to trust, values, and the community vision.
  10. Stop doing what isn’t working. Be lethal about keeping things easy, efficient, and meaningful.
  11. Promote your members … and honor your competition! Secure communities need both to thrive and get new ideas.
  12. Encourage mutation. Let the environment change to meet the changing needs of the people it serves.
  13. Celebrate contagion. Make it heroic to share what’s going on!
  14. Be grateful and always about the people. The community wouldn’t be a community without them.

An online community isn’t built or befriended, it’s connected by offering and accepting. Community is affinity, identity, and kinship that make room for ideas, thoughts, and solutions. What Is a Social Community?

It’s not “If You Build It, …”

We create vibrant, high trust community by letting other folks raise the barn with us, by being their first offering trust and a passionate vision, and valuing the trust and energy they give us.

It’s not if you build it, they will come. It’s if they build it, they’ll bring their friends.”

What attracts you to a community? What keeps you coming back again?

-ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Community, Successful Blog Tagged With: bc, Community, LinkedIn, Marketing /Sales / Social Media, social-media

Why People Pay Attention…

November 26, 2009 by Liz

A Hospital with ADD

relationships button

In the ER
It was a long flight home from Amsterdam through Madrid to Chicago. I expected to be tired on arrival, but the day after I arrived something terrible was wrong. I felt like I was shot in my left side. The pain was constant, strong, and worse than childbirth. Five hours in, I knew I needed to find out what was going on.

My husband had H1N1. No way he could come with me. I went to the ER alone. In a short time they found me a place. set me up for a x-ray and a CT scan. A friend caught up with me via text and came to sit by me for hours while I waited. My cell phone didn’t work so I couldn’t call home.

My mouth was dry, too dry to talk. They gave me ice chips when they remembered. They never gave me a way to call for more. On the way back from the x-ray I asked for more ice or water. An hour later, I was still without.

When the tests were over, they said I had a mass in my lungs (pneumonia), a blood infection (ecoli), and kidney stones. Maybe and hour later or so, they said were going to admit me. My friend went home.

After being alone for a long while, I sent a note to the ER desk asking someone to call my husband or my son before they admitted me to tell them what was going on. The Dr. in charge of ER that night pronounced that he didn’t have time to make such a call. He spoke loud enough for me to hear him, but couldn’t walk the ten steps over to tell me himself.

I’d now been gone from home almost 6 hours. My husband had no idea what was happening with me. By then what the doctor had told me was a faint memory. I wasn’t able to answer questions about it. The pain was still there despite the pain meds they’d given me.

In the Room
The first doctors I saw were residents. They didn’t introduce themselves as such they just started asking questions about what medications I take. One took notes and took the name of my pharmacy wrote both in my chart

She told me to keep taking those meds.

I asked three times to be sure that was what she wanted, explaining that I have gone as long as week with out those meds and she said keep taking them.

Apparently this information was not important enough for other doctors to read.

This proved a serious mistake when they put me out for the procedure to remove the kidney stone. Because my meds interacted with the meds they gave me for procedure.

My oxygen level dropped deadly low — well below 80, I heard as low as 60 — causing me twice to have seizures on the table while they were getting me ready to go for removal of the stone.

I didn’t die, but I could have.

Back in my room I was on oxygen and a monitor now. Some help that monitor was. If I moved a certain way, the alarm on the monitor would show zero and sound an alarm. No one would come. We timed it once at 20 minutes without a response. Another friend who was there every day to watch over me knew how to turn off the noise.

I asked the charge nurse why bother with a machine if they weren’t going to come. The answer was a weak smile, a look away with her eyes, and a blanket apology.
“I’m sorry.”
“No. You are not.”

I can’t help but wonder what was more distracting or important than reading the charts and answering alarms?

What was more worth their attention?

Some people don’t pay attention even when it’s their job.

A Community Who Paid Attention

I was released after 8 days. The surgeon who performed the procedure hadn’t been to check that all was well with the stent he’d left in. I’d not seen him since 5 days before. I went home with about half as much pain as when I had arrived.

Then something beautiful, embarrassing, and unexpected happened. People started to tell my simple story of how hospital stay had knocked me low. They shared it on their blog and on Twitter and in messages to me that are unforgettable. Thank you, Deb Ng, Lucretia Pruitt, and Jenn Fowler for thinking of me. Thank you everyone who chipped in. And thank you to Kathryn and everyone who guest posted for all of the work you did keeping my blog going on.

People pay attention because they care.

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I am grateful this Thanksgiving for every second of your attention.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Blog Comments, Marketing /Sales / Social Media, Motivation, Successful Blog, Writing Tagged With: bc, Community, healthcare, social-media

Bust a Move: An Exercise in Community

November 24, 2009 by Guest Author

Todays guest post is from Ben Boudreau.

Ben Boudreau is a communicator at Halifax branding agency Revolve and maintains his creative side on his personal blog, No Ordinary Rollercoaster. He’s at his happiest when equipped with a laptop, latté and his puppies.

If you had suggested last year that a simple lyric from a novelty rap song would have been the catalyst behind the most exciting and inspiring work of my career to date, I would have laughed in your face. Not that I don’t appreciate the work of say…Sir Mix-A-Lot or the Fresh Prince, but they don’t immediately conjure up images of empowering communities.

Yet here I am…doing what I love to do, making a difference, floored by the power of an inspired community and constantly trying to get that Young MC one-hit-wonder out of my head.

Don’t just stand there…Bust a Move!

In the summer of 2009, I was tapped to work on launching a signature breast health fundraiser like no other. On January 30, 2010, up to 1,000 participants will raise a minimum of $1,000 each to complete six hours of consecutive fitness including dance, aerobics, Pilates, and one hour with the King of Short-Shorts himself, Richard Simmons.

This one-day event in Halifax, Nova Scotia will launch two attempts to break or set new Guinness World Records and every cent raised will help purchase new digital mammography equipment that will instantly increase Nova Scotia’s screening capacity by 75%.

The prize at stake here – 75% more women getting screened every. single. year. – is one too powerful to be ignored especially when you consider that Halifax currently has the worst wait times in the province for mammogram screenings – the only source of early detection that can improve a woman’s odds against breast cancer.

That being said, we couldn’t just show up, ask people to exercise for longer than your average marathon on top of spending weeks raising money, and then go out for job-well-done nachos. Far from it, actually. We needed to be sensitive of other fundraising initiatives, respectful of the many people who are so passionate about beating this disease, and let the community – on whom we are relying to make this event a success – define how we will get there.

You want it? You got it!

As we began genuinely reaching out to others for support and suggestions we found, more often than not, that people truly adopted this cause as their own. Dancers and choreographers met in secret to rehearse a flash mob dance; the Halifaxchicks – influential bloggers and Twitter users – entered a team and took Bust a Move to a whole new level online; avid fundraisers and volunteers rallied to ensure their involvement; local students got to work on developing promotional content.

Step by step, all the pieces fell into place for an incredible launch week that saw over 100 participants and 100 volunteers registered, 300 new members to our Facebook group, over 500 mentions on Twitter. Not to mention that in the 48 final hours, we gained over 20,000 views of our flash mob.

While the numbers are all lovely, the best part of this experience is getting to watch communities come together to create a genuine movement that will benefit us all. We still have a way to go before the big day but those days are already booking up with pancake breakfasts, bake sales, gift-wrapping services and many more fundraisers in support of better breast health services in Nova Scotia. We couldn’t be more thrilled.

Now if we could only stop jamming to that song…at least while out in public….

http://bustamove.ca/

http://blog.bustamove.ca/

http://youtube.com/bustamovehfx

http://twitter.com/bustamovehfx

http://www.facebook.com/#/group.php?gid=132055509226

Filed Under: Community, Successful Blog Tagged With: bc, Ben Boudreau, Community

The Story Behind the Story….of SOBCon

November 21, 2009 by Guest Author

Today’s guest post is from Terry Starbucker

Terry Starbucker is a service company executive and a founder of SOBCon who writes about leadership, personal development, and social media in his blog, Ramblings From a Glass Half Full. He also shares his love of music and learning on Twitter as @starbucker

Let me tell you a story…

In May 2007, there was a gathering at a Chicago hotel.

75 people hung out together for a weekend, and talked about their craft, their passions, and their lives.

It turned out to be magical. Trust was high. Candor was abundant. Egos were checked at the door. There was a depth to the dialogue that prompted many to declare how “life changing” it was.

There were no barriers to learning. And it was good.

One year later, it happened again. The magic returned, this time for over 100 people in a downtown place that welcomed them with hospitality and great food. More lives were changed for the better.

Could it happen a third time? Yes. In May of 2009, 125 people felt it too.

The magic.

Where did this come from? Who was capable of conjuring up the ingredients of this potent mixture of trust, humility, and candor?

It had to be someone who lives and breathes these qualities. Who deeply believes in the basic generosity of the human spirit.

That’s where the magic comes from—that belief.

When that person entered the room at those three gatherings in Chicago, something wonderful happened. This person was the catalyst of a powerful enabling force that unlocked that same generous spirit from everyone there.

That’s really the “story behind the story” of this gathering we call SOBCon—the person who made it happen.

That person is Liz Strauss.

Without her these gatherings would not have taken place. No magic, no learning, and no life-altering experiences.

Liz Strauss IS SOBCon.

And she will once again be in a downtown Chicago room (yep, the one with the great food) with 150 people from April 30-May 2, 2010, nurturing and enabling this “think tank with a heart.”

The theme: “Virtual meets the concrete.” 2½ days of strategies and tactics focused on merging your online and offline worlds into a successful business.

Will you be there? Are you willing to learn from 150 “fearless sharers,” and will you share your experiences and wisdom as well?

Are you ready for the magic??

If you are, go to our registration site right now, and get in the room. (Don’t miss the video in the Event Details)

If you are not, and perhaps need a bit more information, or convincing, or both, check out the links I shared up above, and read as many of the recaps as you can. Or, just read Liz’s recap of SOBCon09, or my thoughts on why SOBCon matters to me.

Oh, and as a little added incentive, we’ll knock off $200 from the registration cost if you sign up before December 16.

C’mon, be a part of these ongoing stories, and join us in Chicago for SOBCon2010!

Thanks.

(And get well partner—much love to the magic maker!)

Filed Under: Successful Blog Tagged With: bc, blogging, Community, personal-development, sobcon, Terry-Starbucker

Reaching through the Screen

November 17, 2009 by Guest Author

Thanks to Richard Reeve for supplying today’s guest post.

Richard Reeve is an administrator at the Family Foundation School, a
candidate for Analytical training at the C. G. Jung Institute of New
York. He blogs at Catskill Cottage Seed.

“And the Master said unto the silence, “In the path of our happiness
shall we find the learning for which we have chosen this lifetime. So
it is that I have learned this day, and choose to leave you now to
walk your own path as you please.” Richard Bach, Illusions, pg.23

Liz recommended Bach’s book to me last month when we shared a coffee
at Blogworld.  The tale that emerges from the soil of that Holyland
called Indiana has much to offer folks committed to creating content
streams in the new media.

Social Media gives us ample opportunity and leeway to play.  Our
activity, the specifics of our various moves (all of which can be
boiled down to this simple fourfold way: search, save, post, ignore)is
a useful way to think about our social media practice.

But what do we do, those of us who have found our commitment, if we
are looking to deepen our practice:

Identify your passion(s).

Often folks are in the ballpark of their interest, and if we take the
analogy seriously, they might even have season tickets.  The goal here
is to get out of the stands, put on the “uniform” of the player, and
step up to the plate.  Or perhaps one needs not to pick up a bat, but
instead the ball and walk out to the mound.  The point I’m driving at
is simple.  There’s a huge difference between being “around” your
interest
And going out onto the field of your passion and being a player in the game.

Consider typology within your audience.

By this, I’m picking up on the marketing technique of having a
customer profile, but trying to push it a bit further along the lines
of psychological typology.  Producing different types of content for
different types of people leads to a surprising range in the content
one produces and/or shares.  Thinking types have a very different
appetite for information than the feeling types.  The same can be said
of intuitives and sensates.  Exploring these preferences in others can
open options you might not have otherwise considered.

Avoid ruts at all cost.

Invest in rut insurance.  Anytime I’m struggling with my practice I
review this imaginary policy which states: nothing will be lost if one
lessons one’s frequency of participation, takes a hiatus, or stops
using any of these tools.

Be an individual.

We add more by walking through the world in our unique way than by
copying anyone else.  I dare you to live this fact through your
participation in social media (just as Liz did with me by suggesting I
read Illusions…

…and wishing you, Liz, the speediest of recoveries.

Filed Under: Community, Successful Blog Tagged With: bc, Community, conversation, Richard Reeve

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