Successful Blog

Here is a good place for a call to action.

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Cool Kids, Granny Dresses, and Back Channel Intercoms: How Do You Trust People You Can't See?

January 19, 2009 by Liz


I Heard Them Laughing

I was 13. What an awful age, but one for learning human dynamics.

A bunch of clueless moms had arranged something, a sleepover of about 8 girls. Who knows why they thought this group belonged together? We were mismatched in maturity, in intelligence, in interests, and most importantly in that sacred cow of 13-year-oldness … popularity. I dreaded going.

Additional humiliation. We all had to wear granny gowns.

Everything went in the awkward and tensely exciting way things do when you’re 13. I was mostly listening. Mostly everyone was mostly nice to mostly everyone. We ate. We talked. We listened to music.

I was the first in the group to use the facilities up the stairs. The group didn’t realize that a heating vent connected the party room to the bath room. That vent also served as a back channel intercom.

I heard them talk and laugh. They were talking “cool talk” about how cool they were and how cool I was not. Peer pressure and insecurity drives that sort of stuff. When you’re 13, finding who’s the coolest is the coolest thing of all.

Back downstairs, I didn’t let on. Other girls left the room. Other girls heard things. I saw it on their faces.

Before I went to sleep I vowed a 13-year-old’s vow that I’d never be a smiler who talked mean on a “back channel intercom.”

Air and Empty Shoes

Now, I send you a tweet. I write a comment on your blog. You answer.

I can’t see you. You can’t see me. That can be a scary feeling.

I have to use what you give me to decipher whether you mean what you say. Who knows? You could be laughing behind the screen. You could be back channeling messages. You could contradict what you tell me when you’re with cooler kids than I am.

But then offline life is like that too. . . .

Trust doesn’t happen spontaneously. We can’t engineer a community by inviting 8 pseudo friends to the same party or dressing in the same clothes. And as a species, it’s our nature to have all too many back channel intercoms.

I can’t see you. You can’t see me.
If we’re invisible, so are the things we stand for.
Can’t build much that lasts on air and empty shoes.
But we can let ourselves and our values shine through.
Integrity, consistency, and trustworthiness show up equally as whole and as frequently as we do.

Community grows from what we see, what we are, what we imagine together.
And the more we show up, the more we find in each other.

How do you trust people you can’t see?
People ask me that all the time. Now I’m asking you.

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. ane Register for SOBCon09 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: authenticity, bc, communication, Community, LinkedIn, social-media

Why Madonna Can Reinvent Herself and We Cannot

January 16, 2009 by Liz

Authentic Either Is or Is Not

Ever watched a musician or a politician change their persona? It seems that for every tour or campaign, they’re reinvented in a way that makes us take another look. No one seems to think anything of it.

And if the music tour flops or the election is lost, the musician or politician simply reinvents their persona and the organization starts over with a new definition.

I’ve been thinking about business and personal branding in the context of social media. A personal brand for business in social media is more complicated. We can’t change a social media personal brand the way that rockstars or politicians do. They have whole organization behind them and between them and their fans.

In social media, we live with our “constituencies.” We act. We interact. We earn or lose respect. We reveal our thoughts, values, and beliefs. We give our word, make promises, and develop reputation. We connect with authenticity and trust, or not.

But I submit that …

We cannot rebrand or reinvent real relationships with real people.

It’s the difference between a handshake with stranger and holding hands with with a best friend. It’s why Madonna and Clinton can reinvent themselves, and we cannot.

How can personal branding fit in authentic relationships?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. REGISTER FOR SOBCON09 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, LinkedIn, Madonna, social-media

LINK BAIT and COMMUNITY

January 15, 2009 by Guest Author

Link-baiting is the concept of writing in such a way as to attract other internet-based resources back to our blog.  It means creating something that naturally attracts back-links for your web page by getting people to talk about it, discuss it on forums, blog about it, post it on del.icio.us / Sphinn / Digg / Stumble , and link to it from their sites. It also attracts a lot of visitors. 

Link-baiting is not a new concept and not a concept used only on the internet. Rae Hoffman has a great explanation of how politicians use link bait all the time and always have.

Being passionate about what you write and how you convey that passion is key to growing your community. Richard Reeve talks about touch points and eloquently explains how this process of attracting readers, and the analytics involved, builds relationships. Whatever the intent or purpose of our blog, we’re all interested in that relationship which forms from the links that are made.

Building community is more than just having high page view counts. It’s about increasing readership and engaging with those readers in a meaningful way.

Some things to keep in mind:

  1. Are you looking to have as many visits to our site as possible so we can say we have high numbers
  2. Are you trying to build an audience that signs up to the RSS feed or returns regularly?
  3. Does you writing change as a result of thinking about the numbers?
  4. Is it possible to get high numbers and attract repeat readers?

There are lots of great resources out there to explain how to use link bait and honestly, we all would like traffic on our blog. The Golden Rules of Linkbaiting is really helpful. It feels good to know others read and value our writing. It feels good to know we have an audience. People love to discuss how many visits they got that day and where the traffic comes from. Building community is more than just having high page view counts. It’s about increasing readership and engaging with those readers in a meaningful way

 “One way to make sure your link bait is successful is to pick a subject that you believe in, are passionate about, and that will bring out an emotional response from members of your target audience. Or you could play it safe and write the 5 ways Twitter is helping web 2.0 businesses. The first is memorable the second is utterly forgettable.” – Michael Gray  

Do you have link bait in mind when you write?

Kathryn aka northernchick

Special thanks to graywolf and photo credit: INV/ALT DESIGN

Filed Under: Successful Blog Tagged With: bc, Blogs, Community, link bait, touch points

The Traffic Game, Auditioning Ants, and How Communities Grow

January 5, 2009 by Liz

A True Story Can Be a Parable

Our neighborhood was the greatest space. It offered football-field-sized back yard, a huge (never filled) lot great for running down. It rolled all the way to the tree lined river bank. The river behind was an inlet, the dead end of a branching off. The our front streets were clean and wide without much traffic. The houses were occupied by quiet people with big kids who had already used what was around each of them every day. Now they went on dates and went to college.

The grown ups probably always had been too busy working to get to know each other.

But by the time I came along. the neighborhood wasn’t much more than a huge space that people came to eat and sleep.

His name was Craig. I met him when he ran across the street the day that he moved in. He was wiry, smiling, energy. I was long, curious, sincerity. He was a smarter Charlie Brown. I was a nicer Lucy.

For a little guy, his voice was deep and slurry. I told my mom his name was “Ray.” He was 4. I was 5.

The big kids totally ignored us. But as it was we didn’t have time to find things boring.
We called it “going exploring.” We rolled down hills, walked river banks, climbed rocks, learned to skip a stone the hard way. We laid back under trees and talked about the shapes the leaves would make. We heard the lectures about grass stains.

We watched my younger, older brother cut the huge backyard in the shape of baseball diamond. I spent my birthday money knowing we’d play with what I brought home. We got generous (and in trouble) picking Rose’s peonies for our mothers. We didn’t know weren’t supposed to. Still Rose and Elmer still gave us pinwheel cookies when we cut through their yard.

And we got a little cranky, our moms would send us outside with two lawn chairs, some KoolAid, our lunch, and tell us to play the Traffic Game. We might have seen about 10 cars an hour.

The rules to the Traffic Game were simple …

  • Choose a color. (Craig always choose blue or red — his favorite colors. I picked the best seller.)
  • Count the cars of that color that drive by.
  • The winner was the first to get to 21. It took a while.

We’d always start, but we never knew who won the game — it’s hard to have fun when you’re playing a game someone else made up..

We would do so many other fun things. We’d start with conversation — like the grownups had the kitchen table. That was while we got our lunch out of the way. We made up sci-fi stories about the people in the cars. We wondered how my school had letter grades when his school didn’t have report cards?

When lunch was officially over, we would use Craig’s magnifying glass to burn holes in the paper towel that had wrapped our sandwiches.

One day, we held auditions for a circus act. We held that magnifying glass to light a path for each fat black ant on the sidewalk — you might note fat black ants don’t have the right discipline to be in a circus.

In the middle of this serious auditioning, another kid ran up with a butterscotch cocker spaniel at his heels. He wanted to know what we were doing.

He said his name was Scotty. He lived in the house next door to Craig and his birthday was two days and two years after mine. We started showing him around. A few months later another family moved in, the three of us showed them the best way to attack the sledding hill and where to sit when you put your ice skates on by the river.

And in the spring, the six McGuire girls came — in time to see yard where the Tulip lady has tulips of every color and a windmill. It was a bike ride so close their parents wouldn’t mind. We learned the Dutch words for “Will you put on those wooden shoes by the door?”

By the time that Craig was 7 and I was 8, we had a community. We put on the best carnivals. Our parents paid to attend them. Our big brothers brought their big friends, including the girls — the ones they liked a lot. By then we’d sit our moms in chairs like this to watch the plays that we put on.

By the next summer the whole neighborhood was watching fireworks on lawn chairs and blankets in the huge backyard down by the river. Craig and I were trying to figure out who might star in our next community show.

That’s how small communities grow.

How does this align your ideas of how communities are and how they grow?

–ME “Liz” Strauss
Work with Liz!!

It’s time to Register to for the life experience of SOBCon09

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, LinkedIn, social-media

Social Media for Beginners — All You Need to Know

December 29, 2008 by Liz

Enter and sign in please …

The message said:
thanks! didn’t know there was
so much to blogging
…

And I thought another one.

I wrote back:
yeah, writing is
just the vehicle.

All The Words You Need

It’s not

what you see is what you get; it’s what you get is what you see.

All the words you need won’t be found in all the words I’ve written about it.

They come from an ordinary conversation with a friend two years ago …

The whole thing changes when the world becomes your community.

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, social-media

25 Traits Of Twitter Folks I Admire and 25 Folks Who Have Them

December 22, 2008 by Liz

Conversation, Relationship, Then Transaction

Those of us who’ve read the Cluetrain Manifesto and experience community working together have no desire to go back to a transaction-based business model ever. We see the value of working with people we know, like, and trust. And as we learn how to use the tools, we don’t lack people to connect with to get our business done.

Certain signs and characteristics seem to show in the folks who live the social media culture. Certain value and actions make people who care about having relationships and conversation before transactions easy to spot. I’ve listed 25 traits of Twitter Folks I admire.

These social media folks …

  1. don’t seek to be the center of any universe.
  2. find great conversations and get to know the people there.
  3. realize that every venue has it’s own culture and rules.
  4. do their own talking and their own listening.
  5. talk mostly about the accomplishments of others.
  6. ask intriguing questions that invite others to join the conversation.
  7. don’t worry when folks don’t respond to something they say.
  8. have time for new friends, talk to them, listen to them, read their sites and bios, ask them questions — avoid assumptions.
  9. have a different conversation with every individual and every business.
  10. take embarrassing or private conversations offline.
  11. are inclusive and encourage folks who exclude people to exclude themselves.
  12. shout out good news, help in emergencies, and celebrate with everyone.
  13. say please, thank you, and you’re welcome, and mean them.
  14. are incredibly curious about what works, what doesn’t work, seek feedback often, and look to improve what they do.
  15. study the industry and trends, watch how things occur, share information about those freely, but never break a trust.
  16. offer advice when people ask. Help whenever they can.
  17. aren’t “shameless.” Ask for help in ways that folks are proud to pitch in.
  18. are constantly connecting people and ideas in business conversations that are helpful, not hypeful.
  19. get paid to strategize business, build tactical plans, but won’t “monetize” relationships.
  20. ignore the trolls.
  21. keep their promises.
  22. can be transparent without being naked … most of us look and behave best in public with our clothes ON.
  23. listen to the hive mind, but think their own thoughts.
  24. send back channel “hellos” to friends when there’s no time to talk.
  25. understand that the Internet is public and has no eraser.

The relationships with people — social in social media — is what is changing things. It makes a business experience worth looking forward to and turns a transaction into a relationship. It’s different online because I can’t see you. When I meet folks who make that distance and darkness disappear, I respect and admire them.

Updated slightly for to replace those who’ve gone.

Of course, I admire @@chrisbrogan, @guykawasaki, @problogger and the others you already have read on every other list. I’d like to add some great social stars that you might not know yet. Here are 25 more great conversationalists I admire and learn from every day.
@LucretiaPruitt
@BethHarte
@MackCollier
@AmberCadabra
@ShannonPaul
@mark_hayward
@zaneology
@Tojosan
@AaronStrout
@nanpalmero
@hdbbstephen
@rainesmaker
@SheilaS
@DanielleSmithTV
@caroljsroth
@remarkablogger
@melissapierce
@BeckyMcCray
@jnswanson
@BawldGuy
@inspiremetoday
@jasonfalls
@northernchick
@ernohannink
@jonathanfields
@joannapaterson

I suspect you’ll enjoy their conversation as much as I do.
Feel free to add your own 25 to the list or make a list of your and link it back to here.
Great folks are worth celebrating.

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Community, Successful Blog Tagged With: bc, Community, LinkedIn, social-media, Twitter

  • « Previous Page
  • 1
  • …
  • 6
  • 7
  • 8
  • 9
  • 10
  • …
  • 13
  • Next Page »

Recently Updated Posts

SEO and Content Marketing

How to Use Both Content Marketing and SEO to Amplify Your Blog

9 Practical Work-at-Home Ideas For Moms

How to Monetize Your Hobby

How To Get Paid For Sharing Your Travel Stories

7 reasons why visitors leave websites for ever

Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared