By Carol Wales
When it comes to search engine optimization, people all around the world prefer Google; It is one of the most popular and efficient search engines. Google used to favor websites that had more links to high page rank websites. In other words, a website could have a better ranking if it had more high PR links. This was considered as a vote of confidence in terms of the content of the website. Over time, there have been changes in the ranking criteria of Google; however, the prime focus is still the same â providing the best information to people. The new Google algorithm is based on quality signals and social media presence. Having informative and valuable SEO content is the key for developing a successful website or an online store. This is a tried, tested and a sure way of generating traffic and thereby driving sales.
How to create good content? Just keep these points in mind while you are creating.
When you are creating content on any topic that is already present on many other websites, you must be creative with it and try to find a way of presenting this information in a unique way. Even if you see content on the same topic, research the other websites and check which points they have missed. You can incorporate new information, images and videos to enhance readability. You can also consider presenting the information in some other forum, for instance you can use an eBook instead of posting it in article directories or blogging websites. If you are operating a website, make sure it provides the most relevant information. The content can be added in the internal blog or in article directory or any other blogging website. Make sure that there is something different in the content published by you.
Right Keywords At The Right Time
Research and finalize the keywords you will be using. For creating good SEO content, it is essential to use the relevant keywords. Research commonly used keywords pertaining to your industry. You will come across many online software tools for finding new keywords. Google keyword tool is one of the most efficient tools that provides information on the global and local monthly searches of the keywords along with a wide range of keyword variations. Once you finalize the keywords, start using them in the content; however, make sure that it looks natural.
Web users normally have a short attention span. You must come up with short, precise and informative content that will hold the attention of the reader.
Headline With Keywords
Your headline is one of the strongest attributes of your content that creates the first impression in the minds of the readers. The title provides the users with an idea about what can be expected from the post. It also appears in the email newsletters, social media shares, RSS feeds and ofcourse in the search engines.
Highlight The Important Aspects
If you have written a long, in-depth article, there is no doubt that it will provide value to the users. However remember that brevity is most important. At times readers only scan pages for some important and interesting information. Highlight the crucial aspects through the use of a table of contents, headline and sub headings along with the right keywords. Preferably make use of short paragraphs so that it is easier to read.
Use Simple Language
When you are setting up a website for a global audience, using simple English is advisable so that it is easier to read and understand the information given. Also try to put yourself in the shoes of the reader so that you will know which information must be presented to them.
Make sure that whatever information you are providing is accurate and is up to date. If you are taking the information from somewhere, ensure that it is an authoritative resource.
Once you are done writing the article, make sure to proof read and edit it properly. If you have completed the post, do not publish it right away. Read it and give yourself time to edit it. By doing this you will be able to improve on the content further.
Including Images And Videos
An article with images and videos surely has an edge over just a plain article. When it comes to videos, add them only if you think they can provide value to the users. Images can perfectly synchronize with your post; whatever topic you are writing on, you can always find relevant images. Make sure you use high quality images that can also be viewed on mobile devices.
The content creation tips mentioned above are simple and can be implemented right away. You can count on these points in terms of creating the most impressive, efficient and readable content.