People have grown accustomed to the ease and convenience of communicating and getting information without having to sit in front of a computer. Mobile devices are easy, convenient, efficient, and well, mobile.
As a business owner, it’s up to you to deliver great mobile marketing to keep your customers happy and engaged, while reaching out to new ones at the same time.
If nothing else spurs you on to develop great mobile marketing, these two facts from Forbes should:
- Ninety-one percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley).
- Even more important to entrepreneurs: nine out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand).
Yeah – mobile marketing is pretty important.
As the article, “Do You Know What Your Mobile Subscribers Want from Your Business?” looks at, it’s important to know what your subscribers want.
You don’t want to send them the wrong information, or content with no personal value, that’s a waste of everyone’s time.
Know Your Audience
One of the biggest keys to mobile marketing is to know your audience.
Lots of data is compiled to find target audiences, whether through surveys or digital or print campaigns, now use that information to create a target base.
Keep in mind:
Shareable, valuable content
Once you have your target audience, deliver what they want. The more valuable the content you give them is the better chance your audience will act upon it. And that isn’t just purchasing a good or service; it’s also sharing the information to extend your customer base. One of the marvels of mobile marketing is that it’s so easy to share content, for your customers to reach out and share your great business.
Another thing you can do is work the mobility factor. A great website that works well on a mobile device is vital. Even if you have a stunning, easy to navigate, informative website from a desktop, if it isn’t mobile friendly, you’re hurting yourself. Think about how many times you’ve looked up something on your mobile device that doesn’t read well – you usually find something else. Don’t’ let that happen to your business.
Besides your website, make sure you have the right social media and it’s easy to follow.
You also want it easy for your customers to subscribe to any SMS or email services you offer.
These are great ways to engage customers and keep them abreast of anything new going on with you.
You can also send out deals and promotions to your subscribers. If they receive it on a mobile device, they are much more prone to act on it.
Trust that the time and effort you put into your mobile campaigns will pay off.
Just like social media, it may take some extra time, but through the marketing pay out, you’ll be glad you did.
Photo credit: BigStockPhoto.com
About the Author: Heather Legg is an independent writer who covers topics related small business, social media, and working from home.