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blogtalkradio 12EST … 11CST … 9PST Today! Lorraine and Liz Talk about Fiercely Loyal Fans

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Getting Fiercely Loyal Fans

Powerfull Living with Lorraine Cohen

Today on the Powerfull Living Show at blogtalkradio, I’ll be talking with with Lorraine Cohen about how to form client and customer relationships in 7 key ways.

Listen in, if you have a chance.

PS You can call in to join the conversation by dialing

646 716 7937

–ME “Liz” Strauss

How I Tripled My Traffic in Less than an Hour

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Watch Yourself!

“GET” STICKY!

Do you watch how you do things? Do you ask other folks whether they go about things the same way? When you find the places that they do things the same way, it could be that you’ve found something that most people do.

It was by paying that kind of attention that I tripled the traffic on my writing blog in less than an hour. No kidding! It had a similar effect here — traffic nearly doubled.

What I Watched: How do I use blog archives on other blogs — in a certain way or a certain order?

What I Found:

  • It depends. Often I browse archives from old to new — ideas build on each other over time. Other times I read for certain topics.
  • Folks I know do the same things in pretty much the same way. I found out through informal conversations. A blog post could have gotten the same information. When the issue is small, I use what I already know.
  • I devised a way to organize my archives to meet all of those needs — I made sure that besides the date archives, folks could access a list of Popular Posts and find posts that were part of a series. It took less than an hour. (I did this first on my writing blog — See the sidebar. Then I did it here — See the Popular Posts and Successful Series pages.)

The day I did that my pageviews were three times higher.

Ever made a small change that had that kind of impact?

–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.

Related:
See the Customer Think Series on the Successful Series page.

Would You Rather Be Martha Stewart or David Armano?

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Before You Choose . . .

“GET” STICKY!

Did you read David Armano’s post on corporate stumbling this week? He cites an article in GlobeandMail about how Martha Stewart made a beautiful website that no one wanted to visit. He points to simlar mistakes made by Coke and Bud, and then explains “what really motivates users.”

  • There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats.
  • Not only is much of their content easier to find on the Web—it’s engaging, relevant,
  • and the people who produce it actually talk back to us.

David “gets” what’s “sticky,”

. . . it’s the content that will keep us engaged, and coming back for more. It’s the special sauce that can take a consumer and make them an active participant.

So will you be Martha Stewart or David Armano? The choice is yours.
How will you make yourself sticky to the customers already want to love you?

–ME “Liz” Strauss
I make business sticky. Work with Liz!! page in the sidebar. Call me.

Related:
See the Customer Think Series on the Successful Series page.