SIMPLE SALES SERIES
Tell Me Why, Why, Why
Ever wonder why someone is your friend? Ever think about what you have to offer? Do you just sail along wondering, or do you ask? Asking isn’t easy.
Maybe with friends it’s okay to take it on faith that we have that special “something,” that indescrible “who knows what” that gets our friends to keep coming around. But it sure doesn’t work in business.
When it comes to business, we need to understand what our customers think about us. It’s not an option in business. It’s not a “good thing to know.” It’s survival.
Knowing why our customers love us is the only way to attract more customers and grow. One great way to find out might be to send out a survey. Use the following traits to set up your own survey of traits you think are important to them and your business.
Developing A Survey– 50 Reasons To Love You!
Be sure to handwrite the opening sentences to make each request personal if you possibly can.
I’d really like to know how think about (my/our) work. Could you take a minute to help us out? For each trait below would you write a letter rating? Feel free to cross out those you think don’t apply at all. Thanks!
The ratings are:
- L= Love how you’re doing. Keep it up!
- N = Not so in love. Could you try harder?
- W = Would you work on this one? It would do us both a favor.
Here’s how I rate working with you for the way you:
- move toward action
- define boundaries
- communicate important information verbally
- communicate important information in writing
- see context
- are deliberate
- handle details
- develop an idea
- enjoy working
- are fair
- interact with ideas
- use interpersonal skills
- manage meetings
- manage time
- manage teams
- manage projects
- market to my customers
- organize information
- organize processes
- have positivity
- are present
- prioritize across levels and processes
- problem solve
- are responsible
- are rational
- use story
- have vision
Thank you for taking the time to tell me what you think. I’m listening.
Do personally sign each one.
Fifty reasons customers might love you and 50 ways to love your customers — how many have you already mastered? Could it be more than you expect?
Got more to add to the list?
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.