by Guest Writers Suzie Cheel and Des Walsh
This was a sculpture from the recent Swell Sculpture at Currumbin Beach. This was a stand out piece.
What is WOWing your weekend?
– Suzie Cheel
Let me introduce the bloggers
who have earned this official badge of achievement,
I invite them to take a badge home to display on their blogs.
They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.
I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.
Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.
–ME “Liz” Strauss
Well-optimized, effective websites arenât just for Fortune 500 companies and tech companies anymore. Now more than ever, itâs important for small business owners to fully understand just how beneficial a successfully executed website can be for them as well.
In order to make your website successful, you need to make sure itâs fully search engine optimized and unless youâre an SEO expert yourself, youâll no doubt want to hire a team of experts to help you get the job done right. Hereâs how to make sure the experience goes as pleasantly as possible.
As is the case with hiring any other team of professionals to help you with your business, trust is an extremely important factor in your relationship with your SEO team. Once youâve chosen the right professionals for the job, itâs important to have faith in their ability to do the job right and deliver you the results they promised. Avoid micromanaging and nagging at all costs.
Even once a given SEO strategy has been formulated and officially set in motion, it still takes time for the changes to yield results. Rome wasnât built in a day, after all! The SEO agency youâre working with most likely gave you an estimate as far as how long it would take for you to start to notice results. Definitely give it that much time to work and take root.
When working with any SEO agency, itâs of the utmost importance that you treat them as the partners they are. These are trained experts who know their craft just as well as you know yours, so they should be treated as equals working toward a common goal. Be professional in your communications and realistic in your expectations. Definitely address questions or concerns politely and with respect.
The SEO agency you hire to help you make the most of your website is made up of qualified business professionals that are doing what they do for the same reasons you are â because itâs their profession. As such, they expect to collect payment for services rendered according to their terms of service. Respect and adhere to the companyâs business terms and be sure to pay them promptly for good services rendered. Always be sure to hold up your end of your business contract in every way, shape, and form as well.
Teaming up with an SEO agency in order to get results that deliver for you is simple when you follow a few simple guidelines.
If you’re a small business owner, you can use social media networks to establish your company’s presence on the Internet. These tools can help you keep in touch with current customers and help you find new clients. Your business must adapt to the online marketplace to take advantage of the Internet.
If you already have a website for your business, you can improve it by adding a blog. A blog allows your regular visitors to easily see your latest news and updates. Additionally, visitors can use the comment portion of your blog to give you instant feedback. Be sure to save backup copies of your blog files to an external hard drive. This will help you get your blog running again after a server failure or other technological catastrophe.
Social networks give you another way to directly communicate with your customers. Twitter and other similar networks allow you to strike up a conversation with a customer through a series of short messages. Your customers can use these networks to get help with your products or services.
Many Internet users today have their own Facebook account. Creating a Facebook account for your business gives your customers a new way to reach you. Your Facebook profile can share important information about your company, including contact details and special deals.
Using these tools helps you to establish yourself on the Internet. Today’s Internet users expect their favorite businesses to have an online presence. Many customers want to have the ability to talk to a company representative when they need help with a product. Some consumers will forget about a company that lacks an online presence.
Social networks also provide you with easy ways to advertise your business for free. Through Facebook and Twitter, you can talk to thousands of people at no charge. You can use these tools to tell people more about your business and your story.
Additionally, when you communicate with a regular customer through these networks, your potential customers can see how you publicly handle your business. Through positive online interactions, you can help generate buzz for your company. You may even attract new customers just from responding quickly to your current clients.
Social networking tools can help your small business find a place in the modern business world. Learning how to use these tools effectively will take time, but your company may find new customers due to your efforts.
Logistics deals with where, to whom and how the product is to be supplied.
Due to the increasing online businesses, the demands of the logistics services have taken a huge leap. With the growing importance of timely and efficient delivery, many successful firms outsource their logistics services. The competition in the logistics business has grown fiercer and impending recession has further worsened the situation.
Whatever product your business might build or deliver, logistics is how you get that product to the people who want and need it. So to maintain the strong hold of your business in market and to grow it, use the following helpful tips when making decisions about how to deliver the best of your business:
Staying strategic about logistics can add the advantage that can grow your business and even move it into a category of one.
Trust is a very big word. I talk a lot about being authentic online because we can’t see the person on the other side of the screen. Truth is we can’t see what other folks are thinking even when they’re standing right before us. I’ve spent a lot of time thinking about trust, writing about it.
Three years ago, when I was sick and couldn’t do everything for myself, I had to trust that the people who offered really wanted to help. It was trust that they would hold me in the same place with the same affection had I not asked. I had to trust that their help wouldn’t lead them to think less of me.
I choose with care, asked with care, and cared about the people I chose.
The help I received showed itself in ways I will never forget. I had forgotten that trust is a powerful relationship builder. Those old and new friends not only showed up, but came as if my request for a hand was a gift to them.
And because I choose to trust with care in my life. I could trust without fear.
Trust in business works the same. When we worry about who will speak for us, it’s a moment of trust. Whether it’s at a conference booth, in an email, or on a social networking site, we just need people we trust. Employees, vendors, partners, customers — the question isn’t about controlling their words. It’s about choosing people who share our values, because shared values build trust. Choose people you trust to build your business.
If we choose the people we hire with care, assign them to work they care about, and care about them and the work they do, we find out that the trust goes both ways. We don’t have to fear how they’ll respond when the going gets tough. When we take time to answer questions, listen, engage, build relationships by aligning our values and goals, trust occurs in both directions. Build trust relationships and your policy documents won’t have to weigh tons, because …
Trust raises the bar for all of us.
How do you recognize people you trust?
–ME “Liz” Strauss